Luke, is a founding partner of the leading growth hacking agency in Zurich, what.digital GmbH. He's what.'s mastermind behind the company’s growth hacking strategies. Developing and monetising websites from the early days of the web, today Luke focuses on inventing new growth schemes and concepts for customers. With 15+ years of experience in digital within corporates as well as countless startups and modern SMEs, Luke gives regular contributions to the industry, speaking at startup events, covering data-driven marketing, growth hacking, and go-to-market strategies. In addition, Luke is the lead organiser of Switzerland’s first Growth Hacking group, which now regularly gathers rising startups and successful growth hackers.