With the attention span of today’s customers going drastically low, marketers are finding it tough to stay always connected with information-rich content. However, having said that, 2021 is all about brands making a switch to visual marketing. 

The reason is clear. Social media has become an inherent part of our lives. And it’s an incredible opportunity for marketers to use this medium as a part of their marketing framework. But since everyone is using this trick, how can you stand out from the crowd?

The answer is right here!

Table of Contents

Do Your Research 

Since there are many platforms available now, one has a plethora of options to choose from—for instance, long-form, video, Instagram Stories, Reels, images, and so on. So, make sure to use the options that suit your business needs and desires. 

This is why you must always research where your customers are and accordingly make an informed decision to take your business to the next level. 

Earn Customer Attention With Customer-centric Content 

If you want to earn your customers, your marketing strategies must include the following ingredients. Firstly, you must provide valuable content to your customers in the form of entertainment. In other words, it must be attention-grabbing. 

The next solution is browsing through a list of customers and finding out who is most likely to share your marketing message. This will help you with effective distribution and segmentation. 

So, you must create a marketing calendar for the entire month and create posts that will work well with your current marketing campaigns. Make sure you don’t pick the same concept for the next month. To avoid that, you can see this post and find out the ideal ways to delete duplicate photos. And avoid any mix-ups when posting on your preferred social media channels. 

Create a Visual Workbench 

Of course, you always want to post something new. But not always. You can use your blogs or infographics to create something valuable for your customers. But that’s not the point here. You need to design a visual language for your brand. For instance, style, color palette, fonts, icon styles, and others need to be consistent. That way, your customers will easily relate to your brand. 

Survive The Competition by Being Mobile-responsive 

Being mobile-ready is not an added feature anymore. It’s a mode to survive in today’s market. And why not when more than 50% of visitors use mobiles to check a website. And with more than 30% of customers purchasing through mobile phones. So, you must adapt your visual marketing strategies to suit your customers using different mobile screens. That way, you can attract a wider audience with the same marketing strategy.

Wrapping up

Always be on your customers’ side no matter what strategy or platform you use. Your visuals must be adapted so that users understand your products or services better. Don’t try to overburden them with information. Instead, make it a bit funny, entertaining, and relatable to make it enticing and attention-grabbing. 

So, how are you using the new marketing trends to your advantage? 

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Written by:
Ricky is the founder of Markletic. He's an expert in B2B Marketing and Demand Generation strategies that drive rapid revenue growth for companies. Ricky has been leading marketing teams at global tech companies for 5+ years.