How to Market Yourself Well in a Presentation

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If you are giving a presentation, your goal is to leave your audience feeling excited, fulfilled, engaged, and ready to take on the world. Many, however, do not know how to go about marketing themselves. To do this successfully, you have to do more than just say your piece. You have to put your spirit into it so that as they are leaving, people are feeling positive and proactive. You need to be a great communicator, a salesperson, and an entertainer all at the same time. This article will tell you how you can do this.

Engage the Audience

To be an effective presenter, you must be able to engage with the audience. To accomplish this, you must connect with a message that resonates with them. Reach out to your audience by talking to them and finding commonalities, and don't be afraid to ask questions. If this is the target audience that you intend to serve, you need to know more about them on a deeper level to craft better products and services.

Hamilton University states that you should use clear examples and tell stories to the audience. In addition, you should avoid using unfamiliar terms and extraneous statistics that can be distracting and confusing. If your audience understands and gets you the first time, your presentation will be a true success.

Exude a Positive Attitude

The right kind of attitude can go a long way in making others more susceptible to the contents of your presentation. When presenting yourself, you don't want to come off as a pushy person or someone who is hard to get along with. It's important that you present yourself as a likable person when marketing yourself through any medium, as this can boost your reputation. It's crucial to be positive about your presentation and all the different aspects of it if you want others to care.

Memorize Your Materials During Practice

Know your material well enough that you can answer questions right away (if you don't know the answer, say so and promise to find out in time). This step is essential to avoid rambling through your presentation. Ask a trusted family or friend to listen to your presentation to see how well you have memorized everything. Ask for feedback and make those small changes to make your time to shine and sell yourself even better.

Organize Your Presentation to Flow

Make sure things flow smoothly from slide to slide and concept to concept in your presentation. This means that your PowerPoint slides are a smooth transition from one to another and lead right into where you want the audience to be next. When your presentation makes sense and is cohesive, it is easier for the audience to follow along and take in the message.

Distribute Copies of Your Best Slides

Consider bringing with you extra copies of your slides so that people can follow along with what you are saying. After your presentation is over, those printouts can make great references for you and your business. A PowerPoint Add-In can help you infuse cool elements to your presentation to make it stand out more on-screen to the audience. Be sure to include contact information on the printouts, or pin your business card to the paper.

Ensure Your Presentation Offers Value

Nobody wants to sit through a boring presentation that provides very little quality information. A presentation that educates people is more likely to get good feedback, as well as attract potential customers, partners, and even investors. Be prepared by doing your research about the topic you are going to discuss. When you present yourself as a knowledgeable person or expert, you will help people take you more seriously during your presentation.

Many people know that marketing themselves is important, and in all honesty, we all have to present ourselves well at some time or another. In addition, many presentations that are average can become great if the speaker had just used some key tips for presenting themselves. It can be difficult to present yourself well, especially if you are not used to doing it. However, learning the skills to deliver a good presentation while marketing yourself is invaluable in the modern world. Remember to be your professional self, and prepare well for a more stunning presentation.

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Written by:
Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.

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