In the world of marketing, customers are always the king/ queen. Well! That's a topic for another time altogether. The point is, with so many advances in recent years, digital marketing has entirely shifted its focus from business-centric to customer-centric. And that does not limit to creating a seamless customer experience alone.
When it comes to engaging customers in today's times, marketers need to keep in mind the 3-5-7 rule. As per the rule, you only have 3 seconds to grab someone's attention, a mere 5 seconds to engage with your user, and if it crosses 7 seconds, it will be a job well done.
With a crowded marketplace, this is what you get. Although I understand it could be a little unfair, the state of marketing we live in, marketers need to innovate their strategies continually. Having said that, effective content marketing strategies are one way to lure your customers. But it's not simple as it sounds. Even if you have the right words in your mind, if you can't make them appealing, no one would connect to your brand, let alone your target audience.
So, what must you do to create a perfect content strategy?
Well! Have you ever heard of Mind Maps? No! It's a type of critical thinking tool that allows you to create a roadmap of your content creation calendar.
Never used one?
Don't worry. We'll help you understand the importance of using such a critical thinking tool during your content creation journey. Let's begin!
How do Mind Maps help to Navigate The Complications?
Did you know that the human brain processes visual information more efficiently than a text or a written document? That's where the mind maps pitch in. So, with mind maps, you can quickly start creating the foundation of your content strategy. It could be an SMM strategy, blog content, or content for the entire website.
It allows you to streamline your content strategy and label the important information right in one place. Don't know how to use it for your business? The following tips will help you.
Devise an SMM strategy
When running a business, one can't succumb to only a single social media platform. Right? However, with so many platforms evolving every day, keeping track of every single site is quite daunting.
So, you can use a mind map template for this particular task. For instance, you can create a template pointing out the strategies and reports of every social media platform and what you need to do to improve the end-result.
Develop a plan for your blogging content
I am sure every one of you would have suffered from the famous "writer's block." That's why expert marketers suggest others understand the concept of how to develop critical thinking skills if they wish to determine the relevance of different ideas when creating a blogging strategy.
In fact, it's essential to keep a tab of your ideas when your mind is running swiftly. So, if you are using a Mac system, using an application named iThoughtsX would allow you to give some shape to your ideas on Mind Map. Not only that, it will enable you to import visuals or other concepts from tools like ConceptDraw, MindNode, etc. It doesn't end here. The same app will allow you to collaborate with your team or your manager so that you won't waste time getting things approved over emails.
Create visuals or infographic
If you thought this tool would help you only for keeping a tab of different strategies, you are highly mistaken. You can use this tool to create complex/ time-consuming visuals or infographics as well.
It goes without saying that the role of infographics has increased tremendously over the last few years. So, ignoring this fantastic strategy won't be beneficial for your business in the long run. You can use mind maps and incredible templates to create infographics that engage well with your audience.
That's not all!
You can use the same tool to explain your business ideas or service pages to stakeholders or decision-makers. How? Let's find out now!
Create an overview of your business model and service page
What if you are starting your own business? Making someone understand your business model or ideas is a complicated process. However, if you use visuals to explain your vision, the possibility of your point getting across increases.
You can use this tool to explain different service pages or the website architecture so that other teams can collaborate well to create a better version of your online business.
Conclusion- Use the Versatile Tool For Effective Content Creation Strategies
Content creation is a complicated process. It requires an immense understanding of the concept and knowledge of the ongoing trends to impact matters. There are many ways to explain a topic. It could be using a quote, or a graphic, a blog, or a video. But to do that, one needs to brainstorm different ideas to explain a plethora of topics from the same primary source.
Honestly, giving shape to the idea requires a lot of critical thinking. And doing that on plain paper and pen can be extremely ineffective. Why? Because you can't share your thoughts with the people who actually count. Also, making a presentation for every topic can be quite time-consuming.
Using Mind Maps will allow you to streamline the process and keep the ideas well-stocked in a single place. Plus, you can share the same file with decision-makers or managers for instant approvals.
Marketers need to understand the importance of visuals when strategizing and publishing to improve the chances of higher engagement rates.
Note: Digital marketing is not about using all the strategies at one time. It's about using different methods at the right time. Only then can you grow your business the way you desire. Also, you must always aim to use tools that allow you to save time with so much to do. Every second saved is essential since you can use it to create something powerful for growing your business exponentially.