There are 31.7 million small to mid-sized businesses in the US, out of which 3.7 million are microbusinesses with one to nine employees. Out of which, 80% of small businesses fail to utilize technology to its full extent. If you are a small business owner or an entrepreneur who is finding it tough to manage an email marketing campaign along with hundreds of other tasks, AWeber might help you in handling many of them.
In addition to being a reliable email marketing services provider, AWeber also offers you a range of other features that could assist you in your marketing efforts and help you reach out to the right audiences.
In any case, let’s dive into some AWeber use cases!
1. Spread The Word Faster With Web Push Notifications
For starters, web push notifications are short one-time messages delivered to a user's desktop when they are using their web browser. So, whether you have launched a new product in the market, or you are about to offer a 50% discount on certain items, or if you have an important announcement to make – you can reach out to your target audiences using web push notifications.
AWeber allows you to enable web push notifications on all of its plans. And, in turn, you can reap benefits like high deliverability, high engagement, increased web traffic, and instant web notifications.
Enabling web push notifications on your website is pretty simple with AWeber. All you need to do is follow the steps given below:
- Click the Web Push Notifications tab in your account > Get Started.
- Provide the required information related to your website.
- Add your logo or image.
- Copy and paste the required snippet of code into your website.
- Next, download the setup files and add them to your website, and you are done.
This is a great AWeber use case that many organizations are using to reach their audience through different channels.
2. Build High Converting Landing Pages
Without a high converting landing page, none of your marketing campaigns will succeed. You ultimately lead your audiences and users to your landing page to make them take the desired action. However, if your landing page looks clumsy, has poor navigation, and has unclear call-to-actions, the users will likely abandon your landing page.
Thankfully, AWeber understands this and takes care of your landing pages like a pro. The tool provides you with easy access to 700+ landing page templates suitable for different purposes like consultation, webinar, newsletter sign up, link feed, podcast, and more.
However, if you want to take the matter into your own hands, you can also design your own landing page using Canva without leaving AWeber. The drag and drop editor makes designing pages a walk in a park.
That’s not all. AWeber also offers you video page integration. Thus, you can make your landing page stand out from the rest with engaging videos. You can also choose to get custom domains for your landing page to increase brand recognition and discoverability.
Creating landing pages is pretty simple in AWeber. Here are the steps you need to follow:
- Select a suitable template from the landing page template library hosted by AWeber.
- Drag and drop different elements as per your requirements.
- Customize your landing page in accordance with your business details.
- Take care of SEO by adding social sharing images, SEO descriptions, Facebook tracking ID, Google Analytics, and the like.
That’s all, publish.
Additionally, AWeber also allows you to apply tags to the subscribers that sign up through your landing page. You can then choose to trigger automated email campaigns for such subscribers.
You can also follow our step-by-step procedure on how to create a landing page here.
3. Generate Passive Income With Subscriptions
Another AWeber use case is e-commerce. Use an easy drag and drop e-commerce landing page interface and set up your own online store to start accepting payments for products and services.
AWeber allows you to set up recurring payments for monthly subscriptions, donations, and so on. You can even choose to offer different weekly, monthly, and yearly payment plans to make your products and services affordable.
But that’s not all. AWeber also offers a range of other features for your online store:
AWeber lets you tag people who purchase from your landing page. This helps you segment and target them effectively as a part of your automated campaigns.
You can enhance the discoverability of your e-commerce landing page by connecting it with your domain.
Easily track revenue and keep a close eye on all the necessary figures to make well-informed decisions.
AWeber lets you connect with leading e-commerce solutions like PayPal, Shopify, WooCommerce, Chargebee, and many others.
4. Relax With Auto-Newsletters
Sending timely newsletters is one major chore most business owners and entrepreneurs dread about. But AWeber takes off the burden from your shoulders using its automated newsletters feature. This feature especially comes in handy for blog owners. AWeber transforms your recent blog posts into a newsletter for your readers.
All you need to do is create an RSS feed for your blog. AWeber will use this feed to send automatic newsletters to your readers as per the frequency set by you. What’s more, you can not only broadcast from your blog but from all major blogs using RSS to email feature. This feature does make life easier, especially if you wish to serve exciting fresh content to your readers.
AWeber has been in the industry for decades now and has grown itself to emerge as one of the leading email marketing services providers. In addition to using AWeber to send emails, you can also use it to issue web push notifications, design a landing page, send auto newsletters, and drive subscriptions. There are various other features of AWeber that deserve your attention. You can read more about them in our AWeber review here.