AWeber VS Constant Contact Comparison

Table of Contents

In this AWeber vs Constant Contact comparison, you will be to analyze the differences in price, benefits, drawbacks, features, and alternatives. This way, you will have all the information you need to make an informed decision while selecting your next email marketing software.

When researching technologies for your MarTech stack, it’s important to understand the audience that the vendors are targeting.

Both AWeber and Constant Contact target small businesses. Though the feature offering differs slightly and that’s where you can find a distinct difference to understand which email marketing tool is best for you.

AWeber offers e-commerce functionality which makes it great for companies who are looking to drive additional revenue through email marketing apps.

Constant Contact offers CRM functionality which is ideal for companies who also need features such as pipeline management, sales funnels, and lead scoring.

Now, let’s dive a little deeper into this email marketing software comparison.

Overall product ratings

Our Email Marketing experts benchmark each product according to their ease of use, quality of support, and the ease of setup.
Rating AWeber Constant Contact
Ease of use
83%
85%
Quality of support
89%
82%
Ease of setup
84%
85%

Products overview

The Marketing Technology landscape knows many different categories of products. AWeber and Constant Contact fall in the category: Email Marketing.

About AWeber

AWeber is an email marketing services provider that helps you build a stronger connection with your audiences. The tool enables you to grow your audiences with email marketing solutions, landing page builders, web push notifications, email automation, segmentation, auto-newsletters, and third-party integrations. I will shed light on each of these features in the subsequent sections.

About Constant Contact

Constant Contact is an online marketing company that assists small businesses, individuals, and non-profit organizations launch and boost their digital presence. The platform initially offered email marketing services only. However, it now also provides a website builder, ecommerce store creation, domain name purchase, logo creation, and social marketing tools.

Pricing

Compare the pricing structure of AWeber and Constant Contact in the tables below.
AWeber pricing overview
Pricing Tier Price Benefits
Free 0

Up to 500 subscribers, landing pages, push notifications, drag and drop builder, email templates, sign up forms, e-commerce and more.

0 - 500 subscribers $16.15 per month

Everything in plus and unlimited email lists, advanced email automation, remove AWeber branding, detailed analytics, webpage and sales tracking, A/B testing and more.

501 - 2500 subscribers $26.15 per month

From here, the features stay the same on all paid AWeber plans. The only thing that changes are the monthly costs based on your subscribers. We will list a few examples below.

2501 - 5000 subscribers $46.15 per month
5001 - 10k subscribers $66.15 per month
10k - 25k subscribers $146.15 per month
Constant Contact pricing overview
Pricing Tier Price Benefits
Free 0

60 day free trial

Email | 0 - 500 subscribers $9.99 per month

The "Email" pricing tier is for customers with up to 10k subscribers. For 10k subscribers you will pay $95 per month. You get unlimited email sends, email templates, subscriber list growth tools, real-time reporting, social posting, and live phone & chat support.

Email plus | 0 - 500 subscribers $45 per month

Pricing scales with subscribers. For 25k subscribers, you pay $225 per month. Features include everything in "Email" plus email marketing automation, dynamic content, surveys and event registrations, pop-up forms, and a personalized kick-off call.

Benefits and drawbacks

We've tested both AWeber and Constant Contact extensively. Compare the pros and cons of AWeber and Constant Contact below.
Benefits of AWeber
AWeber is very easy to use for people who are new to email marketing software.
The response rate and the quality of support is fantastic. We contacted them twice and they responded within 10 minutes.
AWeber has a large network of services that they integrate with. This makes it easy to connect AWeber to other apps.
Benefits of Constant Contact
The platform comes with a 60-day free trial that lets you test all the features.
Constant Contact offers an all-in-one solution.
You can sell three items during your free trial by building an ecommerce store with Constant Contact.
The tool allows you to send professional emails, build email lists and increase sales for your business.
You can analyze how the customers interact with your emails.
Businesses and individuals can easily create a professional website with the website builder.
You can get a domain name for your brand.
Constant Contact's LogoMaker can help you design a professional logo for your brand. You can also customize the pre-existing logo designs.
You can also manage your social channels and run advertisement campaigns on Facebook, Instagram, and Google with Constant Contact.
Constant Contact also has niche features that you can add to your website or social platforms.
The platform is easy to operate, has a diverse range of designs and templates, and has high deliverability rates.
Drawbacks of AWeber
The pricing of AWeber can be more competitive.
AWeber doesn't offer a free trial to some countries.
The list import functionality should be improved. Sometimes it can be tricky to import contacts from apps such as Gmail.
Drawbacks of Constant Contact
The option for customizing the templates are limited.
It does not support the option to add videos yet.
The prices are higher for businesses with a large subscriber list.
It has supplementary charges for additional users.

Screenshots

Marketing Technology behind the scenes! Get a clear impression of what AWeber and Constant Contact have to offer by looking at screenshots of the products.

AWeber screenshots

Constant Contact screenshots

Features comparison

We've conducted an in-depth analysis of the features of AWeber and Constant Contact. Each feature has been benchmarked against our scoring model. Below, you will be able to compare the features of AWeber and Constant Contact.

Platform

Feature AWeber Constant Contact
User, Role, and Access Management
87%
85%
Internationalization
80%
82%
Performance and Reliability
89%
86%
Domain authentication
90%
85%
Email delivery rates
95%
96%

Onboarding and learning

Feature AWeber Constant Contact
Eduational resources
85%
80%
Guided onboarding path Feature not available Feature not available

Integrations

Feature AWeber Constant Contact
Data import & export tools
83%
83%
Integration APIs
81%
79%
Breadth of Partner Applications
82%
78%
CRM Integration
91%
81%
Social Media Integration
91%
83%
E-Commerce Integration
91%
85%
Marketing Automation integration
89%
70%
Domain Integration
87%
80%

Email Marketing

Feature AWeber Constant Contact
Email and Mobile Preview
86%
86%
Manage Email Lists
86%
83%
High-Volume Sending
88%
88%
Building and Personalizing Emails
86%
83%
Manage Email Deliverability
86%
85%
Automated Email Responses
88%
83%
Multi-user Account
86%
86%
Surveys
82%
85%
A/B Testing
79%
80%
Workflow Builder
84%
88%
Forms
85%
86%

Reporting & Analytics

Feature AWeber Constant Contact
Basic Reporting
85%
83%
Campaign Performance
80%
88%
Blacklist and Whitelist
85%
84%
Time to Open Feature not available Feature not available
Alerts
75%
86%
Performance visualization
86%
85%
Dashboards
83%
89%
Issues
81%
77%
Shareable Links
73%
89%

Templates

Feature AWeber Constant Contact
Text and Themes
88%
83%
Proofing
90%
79%
Mobile Responsive
89%
83%

Editing

Feature AWeber Constant Contact
Pre-Made templates
87%
83%
Building
85%
84%
HTML & CSS
87%
79%

Landing Page Customization

Feature AWeber Constant Contact
Drag and Drop
93%
92%
Templates
88%
91%
Advanced Customization
92%
88%
Content Library
91%
85%

Landing Page Optimization

Feature AWeber Constant Contact
A/B Testing
90%
80%
Mobile Responsive
92%
88%
Web Analytics
92%
83%
SEO
87%
86%
Design Testing
89%
80%

Top Alternatives

Learn about the top alternatives to AWeber and Constant Contact and discover the Marketing Technology software that best suit your needs.

AWeber alternatives

Constant Contact alternatives

Product comparisons

See how AWeber and Constant Contact stack up against other products in the category: Email Marketing.

AWeber comparisons

Mailerlite VS Aweber comparison
Mailerlite vs AWeber Comparison View comparison
AWeber vs Converkit comparison
AWeber vs Convertkit Comparison View comparison

Constant Contact comparisons

Mailerlite VS Constant Contact comparison
Mailerlite vs Constant Contact Comparison View comparison
Constant Contact vs Converkit comparison
Constant Contact vs Convertkit Comparison View comparison

Conclusion

All in all, while both these tools offer high-quality features, there is a clear distinction between the ideal end-users. AWeber is best for small businesses that need e-commerce functionality. On the other hand, Constant Contact is best for small businesses that also need CRM functionally, which are often B2B organizations.

Rest assured that both these marketing technologies are of added value to your MarTech stack.

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Written by:
Ricky is the founder of Markletic. He is an expert in Marketing Technology with over 10 years of experience in testing and reviewing MarTech. Ricky's passion is to help companies with fine-tuning their MarTech stack to optimally impact revenue growth.
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