AWeber Vs Convertkit Comparison

In this AWeber vs Convertkit comparison, we are going to put the two email marketing software side by side. Use this comparison to make an informed purchasing decision by analyzing the differences in pricing, features, benefits, drawbacks, and taking a look at alternatives.

The easiest way to understand if marketing technology products are right for you is by taking a look at the targeted audience.

AWeber targets small businesses and is ideal for companies who are new to email marketing. AWeber offers e-commerce features and its therefore suitable for companies with online stores.

Convertkit has developed its product to cater to the creator audience such as YouTubers, bloggers, authors, and Tiktokkers. Its features offer more advanced ways to help build your online community.

Let’s dive into the specifics of this email marketing software comparison.

Overall product ratings

Our Email Marketing experts benchmark each product according to their ease of use, quality of support, and the ease of setup.

Rating	AWeber	Convertkit
Ease of use	83%	88%
Quality of support	89%	88%
Ease of setup	84%	93%

Full AWeber review Full Convertkit review

Products overview

The Marketing Technology landscape knows many different categories of products. AWeber and Convertkit fall in the category: Email Marketing.

About AWeber

AWeber is an email marketing services provider that helps you build a stronger connection with your audiences. The tool enables you to grow your audiences with email marketing solutions, landing page builders, web push notifications, email automation, segmentation, auto-newsletters, and third-party integrations. I will shed light on each of these features in the subsequent sections.

About Convertkit

ConvertKit is a robust email marketing platform for digital creators. It is well-suited to fulfill the needs of bloggers, photographers, authors, web developers, graphic designers, illustrators, consultants, freelance writers, public speakers, and the like – ConvertKit was exclusively designed to help novice marketers.

While the platform is comparatively new in the marketing software landscape, it has already proven effective at helping creators connect and interact with their fans while also adding a revenue stream to their businesses via paid content.

Pricing

Compare the pricing structure of AWeber and Convertkit in the tables below.

AWeber pricing overview

Pricing Tier	Price	Benefits
Free	0	Up to 500 subscribers, landing pages, push notifications, drag and drop builder, email templates, sign up forms, e-commerce and more.
0 - 500 subscribers	$16.15 per month	Everything in plus and unlimited email lists, advanced email automation, remove AWeber branding, detailed analytics, webpage and sales tracking, A/B testing and more.
501 - 2500 subscribers	$26.15 per month	From here, the features stay the same on all paid AWeber plans. The only thing that changes are the monthly costs based on your subscribers. We will list a few examples below.
2501 - 5000 subscribers	$46.15 per month
5001 - 10k subscribers	$66.15 per month
10k - 25k subscribers	$146.15 per month

Convertkit pricing overview

Pricing Tier	Price	Benefits
Free	0	Up to 1000 subscribers. Unlimited landing pages & forms, send email broadcasts, sell digital products & subscriptions.
Creator	$29 per month	Up to 1000 subscribers. Everything in "Free" plus free migration tools, automated funnels, and sequences. Pricing scales with subscribers. For example, 25k subscribers cost $200 per month.
Creator Pro	$59 per month	Up to 1000 subscribers. Everything in "Free" and "Creator" plus Facebook custom audiences, newsletter referral system, subscriber scoring, and advanced reporting. Pricing scales with subscribers. For example, 25k subscribers cost $279 per month.

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Benefits and drawbacks
We've tested both AWeber and Convertkit extensively. Compare the pros and cons of AWeber and Convertkit below.

Benefits of AWeber

AWeber is very easy to use for people who are new to email marketing software. 

The response rate and the quality of support is fantastic. We contacted them twice and they responded within 10 minutes. 

AWeber has a large network of services that they integrate with. This makes it easy to connect AWeber to other apps. 

Benefits of Convertkit

The Tag-Based System Automate Your Email Marketing Seamlessly 

Convertkit Is Simple And Intuitive 

It Has Built-In Email Courses And Sequences 

Drawbacks of AWeber 

The pricing of AWeber can be more competitive. 

AWeber doesn't offer a free trial to some countries. 

The list import functionality should be improved. Sometimes it can be tricky to import contacts from apps such as Gmail. 

Drawbacks of Convertkit 

It Is Difficult To Eliminate Inactive Subscribers From The Email List 

Its Popup Cookie Can Be Placed In When The Visitor Hasn't Seen It Yet 

Fewer Templates Than Other Providers 

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Screenshots

Marketing Technology behind the scenes! Get a clear impression of what AWeber and Convertkit have to offer by looking at screenshots of the products.

AWeber screenshots

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Convertkit screenshots

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Features comparison
We've conducted an in-depth analysis of the features of AWeber and Convertkit. Each feature has been benchmarked against our scoring model. Below, you will be able to compare the features of AWeber and Convertkit.

Platform 

Feature
AWeber
Convertkit

User, Role, and Access Management

87%

86%

Internationalization

80%

87%

Performance and Reliability

89%

89%

Domain authentication

90%

88%

Email delivery rates

95%

96%

Onboarding and learning 

Feature
AWeber
Convertkit

Eduational resources

85%

90%

Guided onboarding path

Feature not available 

Feature not available 

Integrations 
 
Feature
AWeber
Convertkit

Data import & export tools

83%

90%

Integration APIs

81%

96%

Breadth of Partner Applications

82%

93%

CRM Integration

91%

85%

Social Media Integration

91%

80%

E-Commerce Integration

91%

96%

Marketing Automation integration

89%

70%

Domain Integration

87%

85%

Email Marketing 

Feature
AWeber
Convertkit

Email and Mobile Preview

86%

89%

Manage Email Lists

86%

87%

High-Volume Sending

88%

90%

Building and Personalizing Emails

86%

86%

Manage Email Deliverability

86%

90%

Automated Email Responses

88%

90%

Multi-user Account

86%

89%

Surveys

82%

92%

A/B Testing

79%

94%

Workflow Builder

84%

89%

Forms

85%

88%

Reporting & Analytics 

Feature
AWeber
Convertkit

Basic Reporting

85%

83%

Campaign Performance

80%

85%

Blacklist and Whitelist

85%

86%

Time to Open

Feature not available 

Feature not available 

Alerts

75%

83%

Performance visualization

86%

88%

Dashboards

83%

87%

Issues

81%

80%

Shareable Links

73%

82%

Templates 

Feature
AWeber
Convertkit

Text and Themes

88%

89%

Proofing

90%

85%

Mobile Responsive

89%

83%

Editing 

Feature
AWeber
Convertkit

Pre-Made templates

87%

80%

Building

85%

83%

HTML & CSS

87%

85%

Landing Page Customization 

Feature
AWeber
Convertkit

Drag and Drop

93%

88%

Templates

88%

89%

Advanced Customization

92%

85%

Content Library

91%

83%

Landing Page Optimization 

Feature
AWeber
Convertkit

A/B Testing

90%

92%

Mobile Responsive

92%

87%

Web Analytics

92%

86%

SEO

87%

84%

Design Testing

89%

84%

Platform
Feature	AWeber	Convertkit
User, Role, and Access Management	87%	86%
Internationalization	80%	87%
Performance and Reliability	89%	89%
Domain authentication	90%	88%
Email delivery rates	95%	96%

Onboarding and learning
Feature	AWeber	Convertkit
Eduational resources	85%	90%
Guided onboarding path	Feature not available	Feature not available

Integrations
Feature	AWeber	Convertkit
Data import & export tools	83%	90%
Integration APIs	81%	96%
Breadth of Partner Applications	82%	93%
CRM Integration	91%	85%
Social Media Integration	91%	80%
E-Commerce Integration	91%	96%
Marketing Automation integration	89%	70%
Domain Integration	87%	85%

Email Marketing
Feature	AWeber	Convertkit
Email and Mobile Preview	86%	89%
Manage Email Lists	86%	87%
High-Volume Sending	88%	90%
Building and Personalizing Emails	86%	86%
Manage Email Deliverability	86%	90%
Automated Email Responses	88%	90%
Multi-user Account	86%	89%
Surveys	82%	92%
A/B Testing	79%	94%
Workflow Builder	84%	89%
Forms	85%	88%

Reporting & Analytics
Feature	AWeber	Convertkit
Basic Reporting	85%	83%
Campaign Performance	80%	85%
Blacklist and Whitelist	85%	86%
Time to Open	Feature not available	Feature not available
Alerts	75%	83%
Performance visualization	86%	88%
Dashboards	83%	87%
Issues	81%	80%
Shareable Links	73%	82%

Templates
Feature	AWeber	Convertkit
Text and Themes	88%	89%
Proofing	90%	85%
Mobile Responsive	89%	83%

Editing
Feature	AWeber	Convertkit
Pre-Made templates	87%	80%
Building	85%	83%
HTML & CSS	87%	85%

Landing Page Customization
Feature	AWeber	Convertkit
Drag and Drop	93%	88%
Templates	88%	89%
Advanced Customization	92%	85%
Content Library	91%	83%

Landing Page Optimization
Feature	AWeber	Convertkit
A/B Testing	90%	92%
Mobile Responsive	92%	87%
Web Analytics	92%	86%
SEO	87%	84%
Design Testing	89%	84%

Top Alternatives

Learn about the top alternatives to AWeber and Convertkit and discover the Marketing Technology software that best suit your needs.

AWeber alternatives

visit website view review

See all alternatives

Convertkit alternatives

visit website view review

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Guides and tutorials

Discover Email Marketing best practices, absorb tips and tricks, and get started with our guides for AWeber and Convertkit.

AWeber Guides

Convertkit Guides

Product comparisons

See how AWeber and Convertkit stack up against other products in the category: Email Marketing.

AWeber comparisons

Mailerlite vs AWeber Comparison View comparison

AWeber VS Constant Contact Comparison View comparison

Convertkit comparisons

Mailerlite vs Convertkit Comparison View comparison

Constant Contact vs Converkit comparison

Constant Contact vs Convertkit Comparison View comparison

Conclusion

All in all, AWeber is the better choice for small businesses that are getting started with email marketing and are looking for e-commerce features to drive revenue growth. On the other hand, Convertkit is better suited for companies that value community-building features through email marketing.

Rest assured that both email marketing tools are valuable assets to enrich your MarTech stack. They both are easy to use and offer great support.

AWeber vs Convertkit Comparison

Overall product ratings