AWeber vs Convertkit Comparison

Table of Contents

In this AWeber vs Convertkit comparison, we are going to put the two email marketing software side by side. Use this comparison to make an informed purchasing decision by analyzing the differences in pricing, features, benefits, drawbacks, and taking a look at alternatives.

The easiest way to understand if marketing technology products are right for you is by taking a look at the targeted audience.

AWeber targets small businesses and is ideal for companies who are new to email marketing. AWeber offers e-commerce features and its therefore suitable for companies with online stores.

Convertkit has developed its product to cater to the creator audience such as YouTubers, bloggers, authors, and Tiktokkers. Its features offer more advanced ways to help build your online community.

Let’s dive into the specifics of this email marketing software comparison.

Overall product ratings

Our Email Marketing experts benchmark each product according to their ease of use, quality of support, and the ease of setup.
Rating AWeber Convertkit
Ease of use
83%
88%
Quality of support
89%
88%
Ease of setup
84%
93%

Products overview

The Marketing Technology landscape knows many different categories of products. AWeber and Convertkit fall in the category: Email Marketing.

About AWeber

AWeber is an email marketing services provider that helps you build a stronger connection with your audiences. The tool enables you to grow your audiences with email marketing solutions, landing page builders, web push notifications, email automation, segmentation, auto-newsletters, and third-party integrations. I will shed light on each of these features in the subsequent sections.

About Convertkit

ConvertKit is a robust email marketing platform for digital creators. It is well-suited to fulfill the needs of bloggers, photographers, authors, web developers, graphic designers, illustrators, consultants, freelance writers, public speakers, and the like – ConvertKit was exclusively designed to help novice marketers.

While the platform is comparatively new in the marketing software landscape, it has already proven effective at helping creators connect and interact with their fans while also adding a revenue stream to their businesses via paid content.

Pricing

Compare the pricing structure of AWeber and Convertkit in the tables below.
AWeber pricing overview
Pricing Tier Price Benefits
Free 0

Up to 500 subscribers, landing pages, push notifications, drag and drop builder, email templates, sign up forms, e-commerce and more.

0 - 500 subscribers $16.15 per month

Everything in plus and unlimited email lists, advanced email automation, remove AWeber branding, detailed analytics, webpage and sales tracking, A/B testing and more.

501 - 2500 subscribers $26.15 per month

From here, the features stay the same on all paid AWeber plans. The only thing that changes are the monthly costs based on your subscribers. We will list a few examples below.

2501 - 5000 subscribers $46.15 per month
5001 - 10k subscribers $66.15 per month
10k - 25k subscribers $146.15 per month
Convertkit pricing overview
Pricing Tier Price Benefits
Free 0

Up to 1000 subscribers. Unlimited landing pages & forms, send email broadcasts, sell digital products & subscriptions.

Creator $29 per month

Up to 1000 subscribers. Everything in "Free" plus free migration tools, automated funnels, and sequences. Pricing scales with subscribers. For example, 25k subscribers cost $200 per month.

Creator Pro $59 per month

Up to 1000 subscribers. Everything in "Free" and "Creator" plus Facebook custom audiences, newsletter referral system, subscriber scoring, and advanced reporting. Pricing scales with subscribers. For example, 25k subscribers cost $279 per month.

Benefits and drawbacks

We've tested both AWeber and Convertkit extensively. Compare the pros and cons of AWeber and Convertkit below.
Benefits of AWeber
AWeber is very easy to use for people who are new to email marketing software.
The response rate and the quality of support is fantastic. We contacted them twice and they responded within 10 minutes.
AWeber has a large network of services that they integrate with. This makes it easy to connect AWeber to other apps.
Benefits of Convertkit
The Tag-Based System Automate Your Email Marketing Seamlessly
Convertkit Is Simple And Intuitive
It Has Built-In Email Courses And Sequences
Drawbacks of AWeber
The pricing of AWeber can be more competitive.
AWeber doesn't offer a free trial to some countries.
The list import functionality should be improved. Sometimes it can be tricky to import contacts from apps such as Gmail.
Drawbacks of Convertkit
It Is Difficult To Eliminate Inactive Subscribers From The Email List
Its Popup Cookie Can Be Placed In When The Visitor Hasn't Seen It Yet
Fewer Templates Than Other Providers

Screenshots

Marketing Technology behind the scenes! Get a clear impression of what AWeber and Convertkit have to offer by looking at screenshots of the products.

AWeber screenshots

Convertkit screenshots

Features comparison

We've conducted an in-depth analysis of the features of AWeber and Convertkit. Each feature has been benchmarked against our scoring model. Below, you will be able to compare the features of AWeber and Convertkit.

Platform

Feature AWeber Convertkit
User, Role, and Access Management
87%
86%
Internationalization
80%
87%
Performance and Reliability
89%
89%
Domain authentication
90%
88%
Email delivery rates
95%
96%

Onboarding and learning

Feature AWeber Convertkit
Eduational resources
85%
90%
Guided onboarding path Feature not available Feature not available

Integrations

Feature AWeber Convertkit
Data import & export tools
83%
90%
Integration APIs
81%
96%
Breadth of Partner Applications
82%
93%
CRM Integration
91%
85%
Social Media Integration
91%
80%
E-Commerce Integration
91%
96%
Marketing Automation integration
89%
70%
Domain Integration
87%
85%

Email Marketing

Feature AWeber Convertkit
Email and Mobile Preview
86%
89%
Manage Email Lists
86%
87%
High-Volume Sending
88%
90%
Building and Personalizing Emails
86%
86%
Manage Email Deliverability
86%
90%
Automated Email Responses
88%
90%
Multi-user Account
86%
89%
Surveys
82%
92%
A/B Testing
79%
94%
Workflow Builder
84%
89%
Forms
85%
88%

Reporting & Analytics

Feature AWeber Convertkit
Basic Reporting
85%
83%
Campaign Performance
80%
85%
Blacklist and Whitelist
85%
86%
Time to Open Feature not available Feature not available
Alerts
75%
83%
Performance visualization
86%
88%
Dashboards
83%
87%
Issues
81%
80%
Shareable Links
73%
82%

Templates

Feature AWeber Convertkit
Text and Themes
88%
89%
Proofing
90%
85%
Mobile Responsive
89%
83%

Editing

Feature AWeber Convertkit
Pre-Made templates
87%
80%
Building
85%
83%
HTML & CSS
87%
85%

Landing Page Customization

Feature AWeber Convertkit
Drag and Drop
93%
88%
Templates
88%
89%
Advanced Customization
92%
85%
Content Library
91%
83%

Landing Page Optimization

Feature AWeber Convertkit
A/B Testing
90%
92%
Mobile Responsive
92%
87%
Web Analytics
92%
86%
SEO
87%
84%
Design Testing
89%
84%

Top Alternatives

Learn about the top alternatives to AWeber and Convertkit and discover the Marketing Technology software that best suit your needs.

AWeber alternatives

Convertkit alternatives

Product comparisons

See how AWeber and Convertkit stack up against other products in the category: Email Marketing.

AWeber comparisons

Mailerlite VS Aweber comparison
Mailerlite vs AWeber Comparison View comparison
AWeber VS Constant Contact Comparison
AWeber VS Constant Contact Comparison View comparison

Convertkit comparisons

Mailerlite vs Convertkit Comparison
Mailerlite vs Convertkit Comparison View comparison
Constant Contact vs Converkit comparison
Constant Contact vs Convertkit Comparison View comparison

Conclusion

All in all, AWeber is the better choice for small businesses that are getting started with email marketing and are looking for e-commerce features to drive revenue growth. On the other hand, Convertkit is better suited for companies that value community-building features through email marketing.

Rest assured that both email marketing tools are valuable assets to enrich your MarTech stack. They both are easy to use and offer great support.

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Written by:
Ricky is the founder of Markletic. He is an expert in Marketing Technology with over 10 years of experience in testing and reviewing MarTech. Ricky's passion is to help companies with fine-tuning their MarTech stack to optimally impact revenue growth.
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