Constant Contact vs Convertkit Comparison

Table of Contents

In this Constant Contact vs Convertkit comparison, we will put these two email marketing software side by side. You will be able to make an informed decision by analyzing the differences in pricing, benefits, drawbacks, alternatives, and screenshots.

When comparing marketing technology, it’s important to understand which audiences these companies are targeting.

Constant Contact’s ideal audience is small businesses who are getting started with email marketing and do value the ability to upgrade to unlock extra features such as having a CRM for lead scoring, opportunity tracking, and pipeline management. 

On the other hand, Convertkit is focused on the creator persona such as YouTubers, Tiktokkers, authors, and Instagram influencers. For these personae, community building is of the utmost importance. Convertkit capitalizes through its set of features focused on community building through email marketing.

Let’s start comparing these email marketing software.

Overall product ratings

Our Email Marketing experts benchmark each product according to their ease of use, quality of support, and the ease of setup.
Rating Constant Contact Convertkit
Ease of use
85%
88%
Quality of support
82%
88%
Ease of setup
85%
93%

Products overview

The Marketing Technology landscape knows many different categories of products. Constant Contact and Convertkit fall in the category: Email Marketing.

About Constant Contact

Constant Contact is an online marketing company that assists small businesses, individuals, and non-profit organizations launch and boost their digital presence. The platform initially offered email marketing services only. However, it now also provides a website builder, ecommerce store creation, domain name purchase, logo creation, and social marketing tools.

About Convertkit

ConvertKit is a robust email marketing platform for digital creators. It is well-suited to fulfill the needs of bloggers, photographers, authors, web developers, graphic designers, illustrators, consultants, freelance writers, public speakers, and the like – ConvertKit was exclusively designed to help novice marketers.

While the platform is comparatively new in the marketing software landscape, it has already proven effective at helping creators connect and interact with their fans while also adding a revenue stream to their businesses via paid content.

Pricing

Compare the pricing structure of Constant Contact and Convertkit in the tables below.
Constant Contact pricing overview
Pricing Tier Price Benefits
Free 0

60 day free trial

Email | 0 - 500 subscribers $9.99 per month

The "Email" pricing tier is for customers with up to 10k subscribers. For 10k subscribers you will pay $95 per month. You get unlimited email sends, email templates, subscriber list growth tools, real-time reporting, social posting, and live phone & chat support.

Email plus | 0 - 500 subscribers $45 per month

Pricing scales with subscribers. For 25k subscribers, you pay $225 per month. Features include everything in "Email" plus email marketing automation, dynamic content, surveys and event registrations, pop-up forms, and a personalized kick-off call.

Convertkit pricing overview
Pricing Tier Price Benefits
Free 0

Up to 1000 subscribers. Unlimited landing pages & forms, send email broadcasts, sell digital products & subscriptions.

Creator $29 per month

Up to 1000 subscribers. Everything in "Free" plus free migration tools, automated funnels, and sequences. Pricing scales with subscribers. For example, 25k subscribers cost $200 per month.

Creator Pro $59 per month

Up to 1000 subscribers. Everything in "Free" and "Creator" plus Facebook custom audiences, newsletter referral system, subscriber scoring, and advanced reporting. Pricing scales with subscribers. For example, 25k subscribers cost $279 per month.

Benefits and drawbacks

We've tested both Constant Contact and Convertkit extensively. Compare the pros and cons of Constant Contact and Convertkit below.
Benefits of Constant Contact
The platform comes with a 60-day free trial that lets you test all the features.
Constant Contact offers an all-in-one solution.
You can sell three items during your free trial by building an ecommerce store with Constant Contact.
The tool allows you to send professional emails, build email lists and increase sales for your business.
You can analyze how the customers interact with your emails.
Businesses and individuals can easily create a professional website with the website builder.
You can get a domain name for your brand.
Constant Contact's LogoMaker can help you design a professional logo for your brand. You can also customize the pre-existing logo designs.
You can also manage your social channels and run advertisement campaigns on Facebook, Instagram, and Google with Constant Contact.
Constant Contact also has niche features that you can add to your website or social platforms.
The platform is easy to operate, has a diverse range of designs and templates, and has high deliverability rates.
Benefits of Convertkit
The Tag-Based System Automate Your Email Marketing Seamlessly
Convertkit Is Simple And Intuitive
It Has Built-In Email Courses And Sequences
Drawbacks of Constant Contact
The option for customizing the templates are limited.
It does not support the option to add videos yet.
The prices are higher for businesses with a large subscriber list.
It has supplementary charges for additional users.
Drawbacks of Convertkit
It Is Difficult To Eliminate Inactive Subscribers From The Email List
Its Popup Cookie Can Be Placed In When The Visitor Hasn't Seen It Yet
Fewer Templates Than Other Providers

Screenshots

Marketing Technology behind the scenes! Get a clear impression of what Constant Contact and Convertkit have to offer by looking at screenshots of the products.

Constant Contact screenshots

Convertkit screenshots

Features comparison

We've conducted an in-depth analysis of the features of Constant Contact and Convertkit. Each feature has been benchmarked against our scoring model. Below, you will be able to compare the features of Constant Contact and Convertkit.

Platform

Feature Constant Contact Convertkit
User, Role, and Access Management
85%
86%
Internationalization
82%
87%
Performance and Reliability
86%
89%
Domain authentication
85%
88%
Email delivery rates
96%
96%

Onboarding and learning

Feature Constant Contact Convertkit
Eduational resources
80%
90%
Guided onboarding path Feature not available Feature not available

Integrations

Feature Constant Contact Convertkit
Data import & export tools
83%
90%
Integration APIs
79%
96%
Breadth of Partner Applications
78%
93%
CRM Integration
81%
85%
Social Media Integration
83%
80%
E-Commerce Integration
85%
96%
Marketing Automation integration
70%
70%
Domain Integration
80%
85%

Email Marketing

Feature Constant Contact Convertkit
Email and Mobile Preview
86%
89%
Manage Email Lists
83%
87%
High-Volume Sending
88%
90%
Building and Personalizing Emails
83%
86%
Manage Email Deliverability
85%
90%
Automated Email Responses
83%
90%
Multi-user Account
86%
89%
Surveys
85%
92%
A/B Testing
80%
94%
Workflow Builder
88%
89%
Forms
86%
88%

Reporting & Analytics

Feature Constant Contact Convertkit
Basic Reporting
83%
83%
Campaign Performance
88%
85%
Blacklist and Whitelist
84%
86%
Time to Open Feature not available Feature not available
Alerts
86%
83%
Performance visualization
85%
88%
Dashboards
89%
87%
Issues
77%
80%
Shareable Links
89%
82%

Templates

Feature Constant Contact Convertkit
Text and Themes
83%
89%
Proofing
79%
85%
Mobile Responsive
83%
83%

Editing

Feature Constant Contact Convertkit
Pre-Made templates
83%
80%
Building
84%
83%
HTML & CSS
79%
85%

Landing Page Customization

Feature Constant Contact Convertkit
Drag and Drop
92%
88%
Templates
91%
89%
Advanced Customization
88%
85%
Content Library
85%
83%

Landing Page Optimization

Feature Constant Contact Convertkit
A/B Testing
80%
92%
Mobile Responsive
88%
87%
Web Analytics
83%
86%
SEO
86%
84%
Design Testing
80%
84%

Top Alternatives

Learn about the top alternatives to Constant Contact and Convertkit and discover the Marketing Technology software that best suit your needs.

Constant Contact alternatives

Convertkit alternatives

Guides and tutorials

Discover Email Marketing best practices, absorb tips and tricks, and get started with our guides for Constant Contact and Convertkit.

Constant Contact Guides

Convertkit Guides

Product comparisons

See how Constant Contact and Convertkit stack up against other products in the category: Email Marketing.

Constant Contact comparisons

Mailerlite VS Constant Contact comparison
Mailerlite vs Constant Contact Comparison View comparison
AWeber VS Constant Contact Comparison
AWeber VS Constant Contact Comparison View comparison

Convertkit comparisons

Mailerlite vs Convertkit Comparison
Mailerlite vs Convertkit Comparison View comparison
AWeber vs Converkit comparison
AWeber vs Convertkit Comparison View comparison

Conclusion

All in all, Constant Contact and Convertkit target very different audiences. Constant Contact is ideal for small companies who are diving into email marketing and would like to benefit from additional features such as having a CRM. On the contrary, Convertkit is ideal for creators who value building meaningful relationships with their community.

Rest assured that both tools will be a valuable addition to your MarTech stack, no matter your decision.

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Written by:
Ricky is the founder of Markletic. He is an expert in Marketing Technology with over 10 years of experience in testing and reviewing MarTech. Ricky's passion is to help companies with fine-tuning their MarTech stack to optimally impact revenue growth.
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