Constant Contact vs Convertkit Comparison
In this Constant Contact vs Convertkit comparison, we will put these two email marketing software side by side. You will be able to make an informed decision by analyzing the differences in pricing, benefits, drawbacks, alternatives, and screenshots.
When comparing marketing technology, it’s important to understand which audiences these companies are targeting.
Constant Contact’s ideal audience is small businesses who are getting started with email marketing and do value the ability to upgrade to unlock extra features such as having a CRM for lead scoring, opportunity tracking, and pipeline management.
On the other hand, Convertkit is focused on the creator persona such as YouTubers, Tiktokkers, authors, and Instagram influencers. For these personae, community building is of the utmost importance. Convertkit capitalizes through its set of features focused on community building through email marketing.
Let’s start comparing these email marketing software.
About Constant Contact
Constant Contact is an online marketing company that assists small businesses, individuals, and non-profit organizations launch and boost their digital presence. The platform initially offered email marketing services only. However, it now also provides a website builder, ecommerce store creation, domain name purchase, logo creation, and social marketing tools.
ConvertKit is a robust email marketing platform for digital creators. It is well-suited to fulfill the needs of bloggers, photographers, authors, web developers, graphic designers, illustrators, consultants, freelance writers, public speakers, and the like – ConvertKit was exclusively designed to help novice marketers.
While the platform is comparatively new in the marketing software landscape, it has already proven effective at helping creators connect and interact with their fans while also adding a revenue stream to their businesses via paid content.
60 day free trial
|Email | 0 - 500 subscribers||$9.99 per month||
The "Email" pricing tier is for customers with up to 10k subscribers. For 10k subscribers you will pay $95 per month. You get unlimited email sends, email templates, subscriber list growth tools, real-time reporting, social posting, and live phone & chat support.
|Email plus | 0 - 500 subscribers||$45 per month||
Pricing scales with subscribers. For 25k subscribers, you pay $225 per month. Features include everything in "Email" plus email marketing automation, dynamic content, surveys and event registrations, pop-up forms, and a personalized kick-off call.
Up to 1000 subscribers. Unlimited landing pages & forms, send email broadcasts, sell digital products & subscriptions.
|Creator||$29 per month||
Up to 1000 subscribers. Everything in "Free" plus free migration tools, automated funnels, and sequences. Pricing scales with subscribers. For example, 25k subscribers cost $200 per month.
|Creator Pro||$59 per month||
Up to 1000 subscribers. Everything in "Free" and "Creator" plus Facebook custom audiences, newsletter referral system, subscriber scoring, and advanced reporting. Pricing scales with subscribers. For example, 25k subscribers cost $279 per month.
Benefits and drawbacks
|User, Role, and Access Management|
|Performance and Reliability|
|Email delivery rates|
|Guided onboarding path||Feature not available||Feature not available|
|Data import & export tools|
|Breadth of Partner Applications|
|Social Media Integration|
|Marketing Automation integration|
|Email and Mobile Preview|
|Manage Email Lists|
|Building and Personalizing Emails|
|Manage Email Deliverability|
|Automated Email Responses|
|Blacklist and Whitelist|
|Time to Open||Feature not available||Feature not available|
|Text and Themes|
|HTML & CSS|
|Drag and Drop|
Constant Contact alternatives
Guides and tutorials
Constant Contact Guides
- Constant Contact: Tips To Take Your SMB Email Marketing To The Next Level
- Top 9 Constant Contact Use Cases
Constant Contact comparisons
All in all, Constant Contact and Convertkit target very different audiences. Constant Contact is ideal for small companies who are diving into email marketing and would like to benefit from additional features such as having a CRM. On the contrary, Convertkit is ideal for creators who value building meaningful relationships with their community.
Rest assured that both tools will be a valuable addition to your MarTech stack, no matter your decision.