Mailerlite vs AWeber Comparison
In this Mailerlite vs AWeber comparison, we are going to put the two email marketing software side-by-side. We will compare the features, pricing, ideal audience, and alternatives so that you can make an informed decision while selecting your MarTech.
While comparing email marketing tools, it’s crucial to understand the ideal target audience of each app.
Both Mailerlite and AWeber focus on small businesses. For users who are just getting started with email marketing, Mailerlite is probably the better choice as it’s designed around simplicity. It’s also slightly more affordable than AWeber.
On the other hand, if you are looking to dive into e-commerce, then AWeber will be the better choice as its e-commerce features are more advanced than Mailerlite.
Now, let’s get specific in this Mailerlite and AWeber comparison to help you find the marketing technology that is right for your business.
Mailerlite is a relatively new email marketing software that has a modern view of software development - Keep things simple, clean and focus on features that their customers need and love to use.
However, don’t be fooled by their name. Mailerlite’s software offers an extensive list of features ranging from email automation, e-commerce integration, visual email & landing page editors, A/B testing, and advanced analytical features.
Mailerlite currently has over 1 million active users, including companies such as GoPro, Marvel & BMW.
AWeber is an email marketing services provider that helps you build a stronger connection with your audiences. The tool enables you to grow your audiences with email marketing solutions, landing page builders, web push notifications, email automation, segmentation, auto-newsletters, and third-party integrations. I will shed light on each of these features in the subsequent sections.
0-1000 subscribers and 12k emails per month.
|0 - 1000 subscribers||$10 per month||
Unlimted emails + premium support, remove the Mailerlite logo from emails, use custom domains, and all other premium features
|1001 - 2500 subscribers||$15 per month|
|2501 - 5000 subscribers||$30 per month|
|5001 - 10000 subscribers||$50 per month|
|50k subscribers||$210 per month||
Pricing scales as your subscribers increase. We will show you the pricing for major milestones such as 50k and 100k subscribers.
|100k subscribers||$360 per month|
|300k subscribers||$975 per month|
Up to 500 subscribers, landing pages, push notifications, drag and drop builder, email templates, sign up forms, e-commerce and more.
|0 - 500 subscribers||$16.15 per month||
Everything in plus and unlimited email lists, advanced email automation, remove AWeber branding, detailed analytics, webpage and sales tracking, A/B testing and more.
|501 - 2500 subscribers||$26.15 per month||
From here, the features stay the same on all paid AWeber plans. The only thing that changes are the monthly costs based on your subscribers. We will list a few examples below.
|2501 - 5000 subscribers||$46.15 per month|
|5001 - 10k subscribers||$66.15 per month|
|10k - 25k subscribers||$146.15 per month|
Benefits and drawbacks
|User, Role, and Access Management|
|Performance and Reliability|
|Email delivery rates|
|Guided onboarding path||Feature not available|
|Data import & export tools|
|Breadth of Partner Applications|
|Social Media Integration|
|Marketing Automation integration|
|Email and Mobile Preview|
|Manage Email Lists|
|Building and Personalizing Emails|
|Manage Email Deliverability|
|Automated Email Responses|
|Blacklist and Whitelist|
|Time to Open||Feature not available|
|Shareable Links||Feature not available|
|Text and Themes|
|HTML & CSS|
|Drag and Drop|
|A/B Testing||Feature not available|
Guides and tutorials
When comparing the email marketing tools Mailerlite and AWeber, it’s clear that they are both targeting small businesses. Both tools will be a great addition to your MarTech stack.
Mailerlite is the better choice if you value simplicity and are getting started with email marketing. On the flip side, if you’re looking to integrate e-commerce into your email marketing campaigns, then AWeber will be the better choice.
Both tools offer high-impact features that will help you to grow your audience and expand revenue through email marketing.