Mailerlite vs AWeber Comparison

Table of Contents

In this Mailerlite vs AWeber comparison, we are going to put the two email marketing software side-by-side. We will compare the features, pricing, ideal audience, and alternatives so that you can make an informed decision while selecting your MarTech.

While comparing email marketing tools, it’s crucial to understand the ideal target audience of each app.

Both Mailerlite and AWeber focus on small businesses. For users who are just getting started with email marketing, Mailerlite is probably the better choice as it’s designed around simplicity. It’s also slightly more affordable than AWeber.

On the other hand, if you are looking to dive into e-commerce, then AWeber will be the better choice as its e-commerce features are more advanced than Mailerlite.

Now, let’s get specific in this Mailerlite and AWeber comparison to help you find the marketing technology that is right for your business.

Overall product ratings

Our Email Marketing experts benchmark each product according to their ease of use, quality of support, and the ease of setup.
Rating Mailerlite AWeber
Ease of use
93%
83%
Quality of support
88%
89%
Ease of setup
90%
84%

Products overview

The Marketing Technology landscape knows many different categories of products. Mailerlite and AWeber fall in the category: Email Marketing.

About Mailerlite

Mailerlite is a relatively new email marketing software that has a modern view of software development - Keep things simple, clean and focus on features that their customers need and love to use.

However, don’t be fooled by their name. Mailerlite’s software offers an extensive list of features ranging from email automation, e-commerce integration, visual email & landing page editors, A/B testing, and advanced analytical features.

Mailerlite currently has over 1 million active users, including companies such as GoPro, Marvel & BMW.

About AWeber

AWeber is an email marketing services provider that helps you build a stronger connection with your audiences. The tool enables you to grow your audiences with email marketing solutions, landing page builders, web push notifications, email automation, segmentation, auto-newsletters, and third-party integrations. I will shed light on each of these features in the subsequent sections.

Pricing

Compare the pricing structure of Mailerlite and AWeber in the tables below.
Mailerlite pricing overview
Pricing Tier Price Benefits
Free 0

0-1000 subscribers and 12k emails per month.

0 - 1000 subscribers $10 per month

Unlimted emails + premium support, remove the Mailerlite logo from emails, use custom domains, and all other premium features

1001 - 2500 subscribers $15 per month
2501 - 5000 subscribers $30 per month
5001 - 10000 subscribers $50 per month
50k subscribers $210 per month

Pricing scales as your subscribers increase. We will show you the pricing for major milestones such as 50k and 100k subscribers.

100k subscribers $360 per month
300k subscribers $975 per month
AWeber pricing overview
Pricing Tier Price Benefits
Free 0

Up to 500 subscribers, landing pages, push notifications, drag and drop builder, email templates, sign up forms, e-commerce and more.

0 - 500 subscribers $16.15 per month

Everything in plus and unlimited email lists, advanced email automation, remove AWeber branding, detailed analytics, webpage and sales tracking, A/B testing and more.

501 - 2500 subscribers $26.15 per month

From here, the features stay the same on all paid AWeber plans. The only thing that changes are the monthly costs based on your subscribers. We will list a few examples below.

2501 - 5000 subscribers $46.15 per month
5001 - 10k subscribers $66.15 per month
10k - 25k subscribers $146.15 per month

Benefits and drawbacks

We've tested both Mailerlite and AWeber extensively. Compare the pros and cons of Mailerlite and AWeber below.
Benefits of Mailerlite
It’s an intuitive software that focuses on simplicity - great for users who are tipping their toes into the world of email marketing.
Extremely good value for money. It’s even free for up to 1000 subscribers.
The team behind Mailerlite is constantly innovating and adding new features.
They have an excellent education program consisting of helpful articles and webinars.
The customer service team is stellar. They are very responsive and assisted me numerous times.
It’s very easy to build email marketing workflows that automate a lot of your email marketing efforts.
Benefits of AWeber
AWeber is very easy to use for people who are new to email marketing software.
The response rate and the quality of support is fantastic. We contacted them twice and they responded within 10 minutes.
AWeber has a large network of services that they integrate with. This makes it easy to connect AWeber to other apps.
Drawbacks of Mailerlite
Automation features are too basic for complex users and larger companies. On the other side, for smaller businesses they are absolutely fine.
The preview mode can be improved to get a more accurate visualization of your emails in more email clients.
The reporting features are quite basic. A data geek like me wants access to more granular data.
You are unable to upload PDFs at this point.
Drawbacks of AWeber
The pricing of AWeber can be more competitive.
AWeber doesn't offer a free trial to some countries.
The list import functionality should be improved. Sometimes it can be tricky to import contacts from apps such as Gmail.

Screenshots

Marketing Technology behind the scenes! Get a clear impression of what Mailerlite and AWeber have to offer by looking at screenshots of the products.

Mailerlite screenshots

AWeber screenshots

Features comparison

We've conducted an in-depth analysis of the features of Mailerlite and AWeber. Each feature has been benchmarked against our scoring model. Below, you will be able to compare the features of Mailerlite and AWeber.

Platform

Feature Mailerlite AWeber
User, Role, and Access Management
90%
87%
Internationalization
81%
80%
Performance and Reliability
89%
89%
Domain authentication
90%
90%
Email delivery rates
98%
95%

Onboarding and learning

Feature Mailerlite AWeber
Eduational resources
89%
85%
Guided onboarding path
80%
Feature not available

Integrations

Feature Mailerlite AWeber
Data import & export tools
91%
83%
Integration APIs
87%
81%
Breadth of Partner Applications
81%
82%
CRM Integration
81%
91%
Social Media Integration
85%
91%
E-Commerce Integration
84%
91%
Marketing Automation integration
86%
89%
Domain Integration
86%
87%

Email Marketing

Feature Mailerlite AWeber
Email and Mobile Preview
93%
86%
Manage Email Lists
89%
86%
High-Volume Sending
90%
88%
Building and Personalizing Emails
92%
86%
Manage Email Deliverability
88%
86%
Automated Email Responses
91%
88%
Multi-user Account
91%
86%
Surveys
91%
82%
A/B Testing
88%
79%
Workflow Builder
87%
84%
Forms
89%
85%

Reporting & Analytics

Feature Mailerlite AWeber
Basic Reporting
91%
85%
Campaign Performance
91%
80%
Blacklist and Whitelist
84%
85%
Time to Open
90%
Feature not available
Alerts
87%
75%
Performance visualization
87%
86%
Dashboards
92%
83%
Issues
83%
81%
Shareable Links Feature not available
73%

Templates

Feature Mailerlite AWeber
Text and Themes
90%
88%
Proofing
84%
90%
Mobile Responsive
87%
89%

Editing

Feature Mailerlite AWeber
Pre-Made templates
91%
87%
Building
92%
85%
HTML & CSS
91%
87%

Landing Page Customization

Feature Mailerlite AWeber
Drag and Drop
95%
93%
Templates
93%
88%
Advanced Customization
90%
92%
Content Library
94%
91%

Landing Page Optimization

Feature Mailerlite AWeber
A/B Testing Feature not available
90%
Mobile Responsive
95%
92%
Web Analytics
98%
92%
SEO
96%
87%
Design Testing
91%
89%

Top Alternatives

Learn about the top alternatives to Mailerlite and AWeber and discover the Marketing Technology software that best suit your needs.

Mailerlite alternatives

AWeber alternatives

Guides and tutorials

Discover Email Marketing best practices, absorb tips and tricks, and get started with our guides for Mailerlite and AWeber.

Mailerlite Guides

AWeber Guides

Product comparisons

See how Mailerlite and AWeber stack up against other products in the category: Email Marketing.

Mailerlite comparisons

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Mailerlite vs Convertkit Comparison View comparison
Mailerlite VS Constant Contact comparison
Mailerlite vs Constant Contact Comparison View comparison

AWeber comparisons

AWeber vs Converkit comparison
AWeber vs Convertkit Comparison View comparison
AWeber VS Constant Contact Comparison
AWeber VS Constant Contact Comparison View comparison

Conclusion

When comparing the email marketing tools Mailerlite and AWeber, it’s clear that they are both targeting small businesses. Both tools will be a great addition to your MarTech stack.

Mailerlite is the better choice if you value simplicity and are getting started with email marketing. On the flip side, if you’re looking to integrate e-commerce into your email marketing campaigns, then AWeber will be the better choice.

Both tools offer high-impact features that will help you to grow your audience and expand revenue through email marketing.

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Written by:
Ricky is the founder of Markletic. He is an expert in Marketing Technology with over 10 years of experience in testing and reviewing MarTech. Ricky's passion is to help companies with fine-tuning their MarTech stack to optimally impact revenue growth.
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