Mailerlite vs Constant Contact Comparison

Table of Contents

In this Mailerlite vs Constant Contact comparison, we are going to put the two email marketing tools side by side. We will compare the features, alternatives, pricing, benefits, and drawbacks to help you make an educated decision while selecting your Marketing Technology.

Both Mailerlite and Constant Contact target small businesses. The biggest difference between these two is that Constant Contact also offers a CRM solution. When it comes to marketing automation, the automation workflow builder of Mailerlite is more robust.

For people who are just starting out with email marketing, Mailerlite will be the preferred option as it’s designed and built around simplicity. On the flip side, Constant Contact allows you to enter realms other than email marketing, such as event marketing. It offers basic event management features but it’s not a virtual event platform!

Now let’s get specific and start comparing these email marketing software.

Overall product ratings

Our Email Marketing experts benchmark each product according to their ease of use, quality of support, and the ease of setup.
Rating Mailerlite Constant Contact
Ease of use
93%
85%
Quality of support
88%
82%
Ease of setup
90%
85%

Products overview

The Marketing Technology landscape knows many different categories of products. Mailerlite and Constant Contact fall in the category: Email Marketing.

About Mailerlite

Mailerlite is a relatively new email marketing software that has a modern view of software development - Keep things simple, clean and focus on features that their customers need and love to use.

However, don’t be fooled by their name. Mailerlite’s software offers an extensive list of features ranging from email automation, e-commerce integration, visual email & landing page editors, A/B testing, and advanced analytical features.

Mailerlite currently has over 1 million active users, including companies such as GoPro, Marvel & BMW.

About Constant Contact

Constant Contact is an online marketing company that assists small businesses, individuals, and non-profit organizations launch and boost their digital presence. The platform initially offered email marketing services only. However, it now also provides a website builder, ecommerce store creation, domain name purchase, logo creation, and social marketing tools.

Pricing

Compare the pricing structure of Mailerlite and Constant Contact in the tables below.
Mailerlite pricing overview
Pricing Tier Price Benefits
Free 0

0-1000 subscribers and 12k emails per month.

0 - 1000 subscribers $10 per month

Unlimted emails + premium support, remove the Mailerlite logo from emails, use custom domains, and all other premium features

1001 - 2500 subscribers $15 per month
2501 - 5000 subscribers $30 per month
5001 - 10000 subscribers $50 per month
50k subscribers $210 per month

Pricing scales as your subscribers increase. We will show you the pricing for major milestones such as 50k and 100k subscribers.

100k subscribers $360 per month
300k subscribers $975 per month
Constant Contact pricing overview
Pricing Tier Price Benefits
Free 0

60 day free trial

Email | 0 - 500 subscribers $9.99 per month

The "Email" pricing tier is for customers with up to 10k subscribers. For 10k subscribers you will pay $95 per month. You get unlimited email sends, email templates, subscriber list growth tools, real-time reporting, social posting, and live phone & chat support.

Email plus | 0 - 500 subscribers $45 per month

Pricing scales with subscribers. For 25k subscribers, you pay $225 per month. Features include everything in "Email" plus email marketing automation, dynamic content, surveys and event registrations, pop-up forms, and a personalized kick-off call.

Benefits and drawbacks

We've tested both Mailerlite and Constant Contact extensively. Compare the pros and cons of Mailerlite and Constant Contact below.
Benefits of Mailerlite
It’s an intuitive software that focuses on simplicity - great for users who are tipping their toes into the world of email marketing.
Extremely good value for money. It’s even free for up to 1000 subscribers.
The team behind Mailerlite is constantly innovating and adding new features.
They have an excellent education program consisting of helpful articles and webinars.
The customer service team is stellar. They are very responsive and assisted me numerous times.
It’s very easy to build email marketing workflows that automate a lot of your email marketing efforts.
Benefits of Constant Contact
The platform comes with a 60-day free trial that lets you test all the features.
Constant Contact offers an all-in-one solution.
You can sell three items during your free trial by building an ecommerce store with Constant Contact.
The tool allows you to send professional emails, build email lists and increase sales for your business.
You can analyze how the customers interact with your emails.
Businesses and individuals can easily create a professional website with the website builder.
You can get a domain name for your brand.
Constant Contact's LogoMaker can help you design a professional logo for your brand. You can also customize the pre-existing logo designs.
You can also manage your social channels and run advertisement campaigns on Facebook, Instagram, and Google with Constant Contact.
Constant Contact also has niche features that you can add to your website or social platforms.
The platform is easy to operate, has a diverse range of designs and templates, and has high deliverability rates.
Drawbacks of Mailerlite
Automation features are too basic for complex users and larger companies. On the other side, for smaller businesses they are absolutely fine.
The preview mode can be improved to get a more accurate visualization of your emails in more email clients.
The reporting features are quite basic. A data geek like me wants access to more granular data.
You are unable to upload PDFs at this point.
Drawbacks of Constant Contact
The option for customizing the templates are limited.
It does not support the option to add videos yet.
The prices are higher for businesses with a large subscriber list.
It has supplementary charges for additional users.

Screenshots

Marketing Technology behind the scenes! Get a clear impression of what Mailerlite and Constant Contact have to offer by looking at screenshots of the products.

Mailerlite screenshots

Constant Contact screenshots

Features comparison

We've conducted an in-depth analysis of the features of Mailerlite and Constant Contact. Each feature has been benchmarked against our scoring model. Below, you will be able to compare the features of Mailerlite and Constant Contact.

Platform

Feature Mailerlite Constant Contact
User, Role, and Access Management
90%
85%
Internationalization
81%
82%
Performance and Reliability
89%
86%
Domain authentication
90%
85%
Email delivery rates
98%
96%

Onboarding and learning

Feature Mailerlite Constant Contact
Eduational resources
89%
80%
Guided onboarding path
80%
Feature not available

Integrations

Feature Mailerlite Constant Contact
Data import & export tools
91%
83%
Integration APIs
87%
79%
Breadth of Partner Applications
81%
78%
CRM Integration
81%
81%
Social Media Integration
85%
83%
E-Commerce Integration
84%
85%
Marketing Automation integration
86%
70%
Domain Integration
86%
80%

Email Marketing

Feature Mailerlite Constant Contact
Email and Mobile Preview
93%
86%
Manage Email Lists
89%
83%
High-Volume Sending
90%
88%
Building and Personalizing Emails
92%
83%
Manage Email Deliverability
88%
85%
Automated Email Responses
91%
83%
Multi-user Account
91%
86%
Surveys
91%
85%
A/B Testing
88%
80%
Workflow Builder
87%
88%
Forms
89%
86%

Reporting & Analytics

Feature Mailerlite Constant Contact
Basic Reporting
91%
83%
Campaign Performance
91%
88%
Blacklist and Whitelist
84%
84%
Time to Open
90%
Feature not available
Alerts
87%
86%
Performance visualization
87%
85%
Dashboards
92%
89%
Issues
83%
77%
Shareable Links Feature not available
89%

Templates

Feature Mailerlite Constant Contact
Text and Themes
90%
83%
Proofing
84%
79%
Mobile Responsive
87%
83%

Editing

Feature Mailerlite Constant Contact
Pre-Made templates
91%
83%
Building
92%
84%
HTML & CSS
91%
79%

Landing Page Customization

Feature Mailerlite Constant Contact
Drag and Drop
95%
92%
Templates
93%
91%
Advanced Customization
90%
88%
Content Library
94%
85%

Landing Page Optimization

Feature Mailerlite Constant Contact
A/B Testing Feature not available
80%
Mobile Responsive
95%
88%
Web Analytics
98%
83%
SEO
96%
86%
Design Testing
91%
80%

Top Alternatives

Learn about the top alternatives to Mailerlite and Constant Contact and discover the Marketing Technology software that best suit your needs.

Mailerlite alternatives

Constant Contact alternatives

Guides and tutorials

Discover Email Marketing best practices, absorb tips and tricks, and get started with our guides for Mailerlite and Constant Contact.

Mailerlite Guides

Constant Contact Guides

Product comparisons

See how Mailerlite and Constant Contact stack up against other products in the category: Email Marketing.

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Constant Contact comparisons

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Conclusion

All in all, Mailerlite is best for companies that are starting out with email marketing but do require more advanced marketing automation features. On the other hand, Constant Contact is better for people who need a broader set of features including a CRM and basic event management.

Whatever your decision will be, rest assured that these email marketing tools are a worthy addition to your MarTech stack.

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Written by:
Ricky is the founder of Markletic. He is an expert in Marketing Technology with over 10 years of experience in testing and reviewing MarTech. Ricky's passion is to help companies with fine-tuning their MarTech stack to optimally impact revenue growth.
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