Mailerlite vs Convertkit Comparison
Table of Contents
In this Mailerlite vs Convertkit comparison, we are going to put the two email marketing software side-by-side. We will compare pricing, features, alternatives, and dive into some of the pros and cons of each tool.
When comparing email marketing software, it’s important to note that each tool typically targets a different audience.
The team over at Mailerlite has developed the tool with simplicity in mind. This means it’s a perfect email marketing app for people who are just starting out. Ideal audiences are bloggers, start-ups, or freelancers. Mailerlite offers an attractive pricing model and you can test out the platform for free up to 1000 subscribers.
On the contrary, Convertkit is focused on the creator audience such as YouTubers, Tiktokkers, Podcasters, authors, and Instagrammers. For this audience, building a community is a top priority and their success is highly dependent on it. Features of Convertkit are designed to better tailor to this audience.
Now, let’s deep-dive into the nitty-gritty of these marketing technologies.
Overall product ratings
| Rating | Mailerlite | Convertkit |
|---|---|---|
| Ease of use | ||
| Quality of support | ||
| Ease of setup | ||
Products overview
About Mailerlite
Mailerlite is a relatively new email marketing software that has a modern view of software development - Keep things simple, clean and focus on features that their customers need and love to use.
However, don’t be fooled by their name. Mailerlite’s software offers an extensive list of features ranging from email automation, e-commerce integration, visual email & landing page editors, A/B testing, and advanced analytical features.
Mailerlite currently has over 1 million active users, including companies such as GoPro, Marvel & BMW.
About Convertkit
ConvertKit is a robust email marketing platform for digital creators. It is well-suited to fulfill the needs of bloggers, photographers, authors, web developers, graphic designers, illustrators, consultants, freelance writers, public speakers, and the like – ConvertKit was exclusively designed to help novice marketers.
While the platform is comparatively new in the marketing software landscape, it has already proven effective at helping creators connect and interact with their fans while also adding a revenue stream to their businesses via paid content.
Pricing
| Pricing Tier | Price | Benefits |
|---|---|---|
| Free | 0 | 0-1000 subscribers and 12k emails per month. |
| 0 - 1000 subscribers | $10 per month | Unlimted emails + premium support, remove the Mailerlite logo from emails, use custom domains, and all other premium features |
| 1001 - 2500 subscribers | $15 per month | |
| 2501 - 5000 subscribers | $30 per month | |
| 5001 - 10000 subscribers | $50 per month | |
| 50k subscribers | $210 per month | Pricing scales as your subscribers increase. We will show you the pricing for major milestones such as 50k and 100k subscribers. |
| 100k subscribers | $360 per month | |
| 300k subscribers | $975 per month |
| Pricing Tier | Price | Benefits |
|---|---|---|
| Free | 0 | Up to 1000 subscribers. Unlimited landing pages & forms, send email broadcasts, sell digital products & subscriptions. |
| Creator | $29 per month | Up to 1000 subscribers. Everything in "Free" plus free migration tools, automated funnels, and sequences. Pricing scales with subscribers. For example, 25k subscribers cost $200 per month. |
| Creator Pro | $59 per month | Up to 1000 subscribers. Everything in "Free" and "Creator" plus Facebook custom audiences, newsletter referral system, subscriber scoring, and advanced reporting. Pricing scales with subscribers. For example, 25k subscribers cost $279 per month. |
Benefits and drawbacks
Screenshots
Mailerlite screenshots
Convertkit screenshots
Features comparison
| Feature | Mailerlite | Convertkit |
|---|---|---|
| User, Role, and Access Management | ||
| Internationalization | ||
| Performance and Reliability | ||
| Domain authentication | ||
| Email delivery rates |
| Feature | Mailerlite | Convertkit |
|---|---|---|
| Eduational resources | ||
| Guided onboarding path | Feature not available |
| Feature | Mailerlite | Convertkit |
|---|---|---|
| Data import & export tools | ||
| Integration APIs | ||
| Breadth of Partner Applications | ||
| CRM Integration | ||
| Social Media Integration | ||
| E-Commerce Integration | ||
| Marketing Automation integration | ||
| Domain Integration |
| Feature | Mailerlite | Convertkit |
|---|---|---|
| Email and Mobile Preview | ||
| Manage Email Lists | ||
| High-Volume Sending | ||
| Building and Personalizing Emails | ||
| Manage Email Deliverability | ||
| Automated Email Responses | ||
| Multi-user Account | ||
| Surveys | ||
| A/B Testing | ||
| Workflow Builder | ||
| Forms |
| Feature | Mailerlite | Convertkit |
|---|---|---|
| Basic Reporting | ||
| Campaign Performance | ||
| Blacklist and Whitelist | ||
| Time to Open | Feature not available | |
| Alerts | ||
| Performance visualization | ||
| Dashboards | ||
| Issues | ||
| Shareable Links | Feature not available |
| Feature | Mailerlite | Convertkit |
|---|---|---|
| Text and Themes | ||
| Proofing | ||
| Mobile Responsive |
| Feature | Mailerlite | Convertkit |
|---|---|---|
| Pre-Made templates | ||
| Building | ||
| HTML & CSS |
| Feature | Mailerlite | Convertkit |
|---|---|---|
| Drag and Drop | ||
| Templates | ||
| Advanced Customization | ||
| Content Library |
| Feature | Mailerlite | Convertkit |
|---|---|---|
| A/B Testing | Feature not available | |
| Mobile Responsive | ||
| Web Analytics | ||
| SEO | ||
| Design Testing |
Top Alternatives
Mailerlite alternatives
Convertkit alternatives
Guides and tutorials
Mailerlite Guides
Convertkit Guides
Product comparisons
Mailerlite comparisons
Convertkit comparisons
Conclusion
When comparing Mailerlite and Converkit, it becomes clear that both tools serve different audiences. Mailerlite is tailored to beginners who are starting out with email marketing and desire simplicity. On the contrary, Convertkit is focused on the creator audience.
When comparing the features of Mailerlite and Convertkit, you will find that both email marketing tools offer a rich set of features. Both tools will be perfectly fine to cater to all your email marketing needs if they don’t have enterprise-level requirements.
Both tools will be a great addition to your MarTech stack, depending on your specific requirements.
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