Mailerlite vs Convertkit Comparison

Table of Contents

In this Mailerlite vs Convertkit comparison, we are going to put the two email marketing software side-by-side. We will compare pricing, features, alternatives, and dive into some of the pros and cons of each tool.

When comparing email marketing software, it’s important to note that each tool typically targets a different audience.

The team over at Mailerlite has developed the tool with simplicity in mind. This means it’s a perfect email marketing app for people who are just starting out. Ideal audiences are bloggers, start-ups, or freelancers. Mailerlite offers an attractive pricing model and you can test out the platform for free up to 1000 subscribers.

On the contrary, Convertkit is focused on the creator audience such as YouTubers, Tiktokkers, Podcasters, authors, and Instagrammers. For this audience, building a community is a top priority and their success is highly dependent on it. Features of Convertkit are designed to better tailor to this audience.
Now, let’s deep-dive into the nitty-gritty of these marketing technologies.

Overall product ratings

Our Email Marketing experts benchmark each product according to their ease of use, quality of support, and the ease of setup.
Rating Mailerlite Convertkit
Ease of use
93%
88%
Quality of support
88%
88%
Ease of setup
90%
93%

Products overview

The Marketing Technology landscape knows many different categories of products. Mailerlite and Convertkit fall in the category: Email Marketing.

About Mailerlite

Mailerlite is a relatively new email marketing software that has a modern view of software development - Keep things simple, clean and focus on features that their customers need and love to use.

However, don’t be fooled by their name. Mailerlite’s software offers an extensive list of features ranging from email automation, e-commerce integration, visual email & landing page editors, A/B testing, and advanced analytical features.

Mailerlite currently has over 1 million active users, including companies such as GoPro, Marvel & BMW.

About Convertkit

ConvertKit is a robust email marketing platform for digital creators. It is well-suited to fulfill the needs of bloggers, photographers, authors, web developers, graphic designers, illustrators, consultants, freelance writers, public speakers, and the like – ConvertKit was exclusively designed to help novice marketers.

While the platform is comparatively new in the marketing software landscape, it has already proven effective at helping creators connect and interact with their fans while also adding a revenue stream to their businesses via paid content.

Pricing

Compare the pricing structure of Mailerlite and Convertkit in the tables below.
Mailerlite pricing overview
Pricing Tier Price Benefits
Free 0

0-1000 subscribers and 12k emails per month.

0 - 1000 subscribers $10 per month

Unlimted emails + premium support, remove the Mailerlite logo from emails, use custom domains, and all other premium features

1001 - 2500 subscribers $15 per month
2501 - 5000 subscribers $30 per month
5001 - 10000 subscribers $50 per month
50k subscribers $210 per month

Pricing scales as your subscribers increase. We will show you the pricing for major milestones such as 50k and 100k subscribers.

100k subscribers $360 per month
300k subscribers $975 per month
Convertkit pricing overview
Pricing Tier Price Benefits
Free 0

Up to 1000 subscribers. Unlimited landing pages & forms, send email broadcasts, sell digital products & subscriptions.

Creator $29 per month

Up to 1000 subscribers. Everything in "Free" plus free migration tools, automated funnels, and sequences. Pricing scales with subscribers. For example, 25k subscribers cost $200 per month.

Creator Pro $59 per month

Up to 1000 subscribers. Everything in "Free" and "Creator" plus Facebook custom audiences, newsletter referral system, subscriber scoring, and advanced reporting. Pricing scales with subscribers. For example, 25k subscribers cost $279 per month.

Benefits and drawbacks

We've tested both Mailerlite and Convertkit extensively. Compare the pros and cons of Mailerlite and Convertkit below.
Benefits of Mailerlite
It’s an intuitive software that focuses on simplicity - great for users who are tipping their toes into the world of email marketing.
Extremely good value for money. It’s even free for up to 1000 subscribers.
The team behind Mailerlite is constantly innovating and adding new features.
They have an excellent education program consisting of helpful articles and webinars.
The customer service team is stellar. They are very responsive and assisted me numerous times.
It’s very easy to build email marketing workflows that automate a lot of your email marketing efforts.
Benefits of Convertkit
The Tag-Based System Automate Your Email Marketing Seamlessly
Convertkit Is Simple And Intuitive
It Has Built-In Email Courses And Sequences
Drawbacks of Mailerlite
Automation features are too basic for complex users and larger companies. On the other side, for smaller businesses they are absolutely fine.
The preview mode can be improved to get a more accurate visualization of your emails in more email clients.
The reporting features are quite basic. A data geek like me wants access to more granular data.
You are unable to upload PDFs at this point.
Drawbacks of Convertkit
It Is Difficult To Eliminate Inactive Subscribers From The Email List
Its Popup Cookie Can Be Placed In When The Visitor Hasn't Seen It Yet
Fewer Templates Than Other Providers

Screenshots

Marketing Technology behind the scenes! Get a clear impression of what Mailerlite and Convertkit have to offer by looking at screenshots of the products.

Mailerlite screenshots

Convertkit screenshots

Features comparison

We've conducted an in-depth analysis of the features of Mailerlite and Convertkit. Each feature has been benchmarked against our scoring model. Below, you will be able to compare the features of Mailerlite and Convertkit.

Platform

Feature Mailerlite Convertkit
User, Role, and Access Management
90%
86%
Internationalization
81%
87%
Performance and Reliability
89%
89%
Domain authentication
90%
88%
Email delivery rates
98%
96%

Onboarding and learning

Feature Mailerlite Convertkit
Eduational resources
89%
90%
Guided onboarding path
80%
Feature not available

Integrations

Feature Mailerlite Convertkit
Data import & export tools
91%
90%
Integration APIs
87%
96%
Breadth of Partner Applications
81%
93%
CRM Integration
81%
85%
Social Media Integration
85%
80%
E-Commerce Integration
84%
96%
Marketing Automation integration
86%
70%
Domain Integration
86%
85%

Email Marketing

Feature Mailerlite Convertkit
Email and Mobile Preview
93%
89%
Manage Email Lists
89%
87%
High-Volume Sending
90%
90%
Building and Personalizing Emails
92%
86%
Manage Email Deliverability
88%
90%
Automated Email Responses
91%
90%
Multi-user Account
91%
89%
Surveys
91%
92%
A/B Testing
88%
94%
Workflow Builder
87%
89%
Forms
89%
88%

Reporting & Analytics

Feature Mailerlite Convertkit
Basic Reporting
91%
83%
Campaign Performance
91%
85%
Blacklist and Whitelist
84%
86%
Time to Open
90%
Feature not available
Alerts
87%
83%
Performance visualization
87%
88%
Dashboards
92%
87%
Issues
83%
80%
Shareable Links Feature not available
82%

Templates

Feature Mailerlite Convertkit
Text and Themes
90%
89%
Proofing
84%
85%
Mobile Responsive
87%
83%

Editing

Feature Mailerlite Convertkit
Pre-Made templates
91%
80%
Building
92%
83%
HTML & CSS
91%
85%

Landing Page Customization

Feature Mailerlite Convertkit
Drag and Drop
95%
88%
Templates
93%
89%
Advanced Customization
90%
85%
Content Library
94%
83%

Landing Page Optimization

Feature Mailerlite Convertkit
A/B Testing Feature not available
92%
Mobile Responsive
95%
87%
Web Analytics
98%
86%
SEO
96%
84%
Design Testing
91%
84%

Top Alternatives

Learn about the top alternatives to Mailerlite and Convertkit and discover the Marketing Technology software that best suit your needs.

Mailerlite alternatives

Convertkit alternatives

Guides and tutorials

Discover Email Marketing best practices, absorb tips and tricks, and get started with our guides for Mailerlite and Convertkit.

Mailerlite Guides

Convertkit Guides

Product comparisons

See how Mailerlite and Convertkit stack up against other products in the category: Email Marketing.

Mailerlite comparisons

Mailerlite VS Aweber comparison
Mailerlite vs AWeber Comparison View comparison
Mailerlite VS Constant Contact comparison
Mailerlite vs Constant Contact Comparison View comparison

Convertkit comparisons

Constant Contact vs Converkit comparison
Constant Contact vs Convertkit Comparison View comparison
AWeber vs Converkit comparison
AWeber vs Convertkit Comparison View comparison

Conclusion

When comparing Mailerlite and Converkit, it becomes clear that both tools serve different audiences. Mailerlite is tailored to beginners who are starting out with email marketing and desire simplicity. On the contrary, Convertkit is focused on the creator audience.

When comparing the features of Mailerlite and Convertkit, you will find that both email marketing tools offer a rich set of features. Both tools will be perfectly fine to cater to all your email marketing needs if they don’t have enterprise-level requirements.

Both tools will be a great addition to your MarTech stack, depending on your specific requirements.

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Written by:
Ricky is the founder of Markletic. He is an expert in Marketing Technology with over 10 years of experience in testing and reviewing MarTech. Ricky's passion is to help companies with fine-tuning their MarTech stack to optimally impact revenue growth.
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