Semrush VS Serpstat Comparison

In this Semrush vs Serpstat comparison, we will put the two SEO software side by side. By understanding the key differences in pricing, features, benefits, drawbacks, and alternatives, you will be able to make an informed decision.

When comparing SEO software, it’s crucial to understand the ideal audience of each Marketing Technology.

Semrush is ideal for companies who live and breathe SEO. For these people, it’s crucial that every aspect of the content marketing strategy is fully optimized for SEO.

Semrush is ideal for companies that highly depend on SEO in their go-to-market strategy. Every asset has to be optimized to drive as much organic traffic as possible. These people require the full set of available SEO features such as keyword research, backlink analysis, competitive analysis, advertising research, social media management, and content creation tools.

On the other hand, Serpstat is a cheaper alternative to Semrush and is ideal for companies who are getting started with SEO but don’t have the resources to invest in tools such as Semrush.

Cheaper doesn’t mean lower quality. The feature offering of Serpstat is excellent but the breadth of features is reduced. For example, Serpstat doesn’t offer content creation tools and social media management.

Now let’s get specific in this SEO software comparison.

Overall product ratings

Our SEO experts benchmark each product according to their ease of use, quality of support, and the ease of setup.

Rating	Semrush	Serpstat
Ease of use	84%	88%
Quality of support	87%	94%
Ease of setup	87%	90%

Full Semrush review Full Serpstat review

Products overview

The Marketing Technology landscape knows many different categories of products. Semrush and Serpstat fall in the category: SEO.

About Semrush

SEMrush is an online visibility management platform that has been around since 2008. It’s a mature player on the market that’s being used by companies such as Nike, Tesla, Booking.com, Vodafone, and many more.

In fact, at least 45% of the fortune 500 companies are using SEMrush to improve their online positions. On their website, you’ll find many customer success stories.

SEMrush currently has over 6 million registered users and since its inception, they’ve launched over 48 tools that help marketers to achieve online dominance.

About Serpstat

Serpstat is an all-in-one SEO software that provides tools people can use to conduct competitive analysis, keyword research, backlink audits, site audits, and track their search engine ranking.

Serpstat was founded in 2013 and started primarily as a keyword research tool. Since then it has evolved and has become a feature-rich platform that covers all areas of SEO.

Pricing

Compare the pricing structure of Semrush and Serpstat in the tables below.

Semrush pricing overview

Pricing Tier	Price	Benefits
Free	0	You can sign up for their free trial here.
Pro	$119.95 per month	5 Projects, 500 keywords to track, 3000 reports per day. SEO tools, content marketing, market research, and advertising.
Guru	$229.95 per month	15 Projects, 1500 keywords to track, 5000 reports per day. Also includes historical data, branded PDF reports, and multitargeting.
Business	$449.95 per month	40 Projects, 5000 keywords to track, 10000 reports per day. Also includes API access, white-label reports, and 3rd party data importation.

Serpstat pricing overview

Pricing Tier	Price	Benefits
Free	0	Serpstat offers a trial through Markletic. Visit Serpstat, create your account and then go to your account page. Use the code "markletic_trial", for a 5-day trial.
Lite	$55 per month	Access to 20 tools for SEO, SEM, and PPC. Single user.
Standard	$119 per month	Everything in lite, plus 3 users, branded reports and API credits.
Advanced	$239 per month	Everything in standard plus 5 users and more API credits.
Enterprise	$399 per month	Everything in Advanced, plus 7 users, white-label and more API credits.

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Benefits and drawbacks
We've tested both Semrush and Serpstat extensively. Compare the pros and cons of Semrush and Serpstat below.

Benefits of Semrush

It’s a very complete toolset that eliminates the need to use other tools. This means that you don’t have to be subscribed to a bunch of different tools, and can simply use Semrush. A great example of this is their social media poster tool. Because of this, I don’t have to worry about using another social media scheduling tool. 

It’s probably one of the best tools out there when it comes to keyword research and data. 

You can create your own dashboards so that you have the required information at your fingertips without having to dive into multiple tools. 

The Local SEO tools are an absolute time saver for local businesses and it’s almost guaranteed to result in extra sales. 

Semrush integrates with Google Data Studio so that you can create your own dashboards. 

It has a large and helpful community. 

Their academy has loads of useful resources to learn about the tool but also search marketing in general. 

Their customer support team is very responsive. 

The topic research tool helps a lot to get inspiration for new articles to write about. 

Benefits of Serpstat

The site audit tools save me loads of time when it comes to technical SEO. 

The batch analysis tool allows me to keep an eye on all of my competitors and track their rankings. 

It’s very affordable for small business owners. 

Their level of support is stellar. 

I love that Serpstat integrates with Google Data Studio. 

Drawbacks of Semrush 

Semrush’s user management can be a bit annoying at times and the costs of adding users can add up quickly. 

There is a lot of information at your fingertips. This can be overwhelming for new users. On the flip side, they do have an academy to learn. 

Semrush doesn’t integrate with CRMs. 

The email addresses that the link building tool provides are mostly of webmasters. It would be great if they can enrich this data from sources such as Hunter. 

You need to be on their highest plan to get API access. 

Backlink data can be improved compared to Ahrefs. 

Drawbacks of Serpstat 

There is not a very active community on key social media channels. 

The user interface needs to work to make things more user-friendly. 

I would’ve liked it if Serpstat could offer more backlink data. Currently, it doesn’t compare to a tool such as Ahrefs. 

I’m missing the option to run reports for the globe instead of having to select countries. 

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Screenshots

Marketing Technology behind the scenes! Get a clear impression of what Semrush and Serpstat have to offer by looking at screenshots of the products.

Semrush screenshots

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Serpstat screenshots

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Features comparison
We've conducted an in-depth analysis of the features of Semrush and Serpstat. Each feature has been benchmarked against our scoring model. Below, you will be able to compare the features of Semrush and Serpstat.

Platform 

Feature
Semrush
Serpstat

API / Integrations

84%

83%

User, Role, and Access Management

89%

88%

Team Member Roles

87%

86%

Performance and Reliability

87%

86%

Enterprise Scalability

88%

85%

Customization

89%

88%

Workflow Capability

87%

Feature not available 

Internationalization

84%

70%

Search

90%

88%

Mobile User Support

79%

77%

Collaboration

81%

84%

Compliance

85%

85%

SEO Auditing & Monitoring 

Feature
Semrush
Serpstat

SEO Alerting

91%

89%

SEO Auditing

94%

90%

SEO Change Tracking

93%

89%

Technical SEO

95%

88%

SEO Content & Rankings 

Feature
Semrush
Serpstat

Link Building

83%

85%

Keyword Research

92%

88%

SERP Rank Tracking

89%

90%

Localization

84%

90%

Content Insights

94%

88%

SEO Reporting 

Feature
Semrush
Serpstat

Competitor Analysis

92%

90%

Data Visualization

89%

90%

Custom Reports

87%

92%

White Label

86%

85%

SEO Reporting 

Feature
Semrush
Serpstat

Competitor Analysis

92%

90%

Data Visualization

89%

90%

Custom Reports

87%

92%

White Label

86%

85%

Ads Campaign Management and optimization 

Feature
Semrush
Serpstat

Campaign Dashboard

91%

85%

Campaign Optimization

87%

88%

Reach

86%

85%

Bulk Editing

89%

75%

Batch Uploading

88%

85%

Brand Safety

86%

80%

Fraud Protection

93%

80%

Frequency Capping

88%

Feature not available 

Budget Pacing

85%

Feature not available 

Creative Optimization

88%

Feature not available 

Rich Media Capabilities

83%

Feature not available 

In-App Ads

89%

Feature not available 

Paid Keyword Optimization

85%

86%

Ad Extensions

84%

Feature not available 

Product Listing Ads

82%

Feature not available 

Task Assignment

88%

Feature not available 

Reporting 

Feature
Semrush
Serpstat

Default reports

90%

88%

Custom Reports and Dashboards

89%

89%

Report Customizability

88%

87%

Report Exporting

90%

85%

White Label

88%

87%

Alerts

92%

85%

Social Management and Analytics 

Feature
Semrush
Serpstat

Social Analytics

90%

Feature not available 

Social Publishing

90%

Feature not available 

Social Engagement

87%

Feature not available 

Social Ads

85%

Feature not available 

Campaign Planning

85%

Feature not available 

Competitor Analysis

90%

Feature not available 

Follower Analysis

88%

Feature not available 

Post Performance

88%

Feature not available 

Paid Campaign Tracking

89%

Feature not available 

Hashtag Analytics

92%

Feature not available 

Sentiment Analysis

91%

Feature not available 

Local Search Optimization 

Feature
Semrush
Serpstat

Rank Tracking

91%

Feature not available 

Online Listings

86%

Feature not available 

Google My Business

88%

Feature not available 

Reputation Management

86%

Feature not available 

Listing Management 

Feature
Semrush
Serpstat

Network Directory

87%

Feature not available 

Data Aggregators

87%

Feature not available 

Duplicate Monitoring

85%

Feature not available 

Optimization

88%

Feature not available

Platform
Feature	Semrush	Serpstat
API / Integrations	84%	83%
User, Role, and Access Management	89%	88%
Team Member Roles	87%	86%
Performance and Reliability	87%	86%
Enterprise Scalability	88%	85%
Customization	89%	88%
Workflow Capability	87%	Feature not available
Internationalization	84%	70%
Search	90%	88%
Mobile User Support	79%	77%
Collaboration	81%	84%
Compliance	85%	85%

SEO Auditing & Monitoring
Feature	Semrush	Serpstat
SEO Alerting	91%	89%
SEO Auditing	94%	90%
SEO Change Tracking	93%	89%
Technical SEO	95%	88%

SEO Content & Rankings
Feature	Semrush	Serpstat
Link Building	83%	85%
Keyword Research	92%	88%
SERP Rank Tracking	89%	90%
Localization	84%	90%
Content Insights	94%	88%

SEO Reporting
Feature	Semrush	Serpstat
Competitor Analysis	92%	90%
Data Visualization	89%	90%
Custom Reports	87%	92%
White Label	86%	85%

SEO Reporting
Feature	Semrush	Serpstat
Competitor Analysis	92%	90%
Data Visualization	89%	90%
Custom Reports	87%	92%
White Label	86%	85%

Ads Campaign Management and optimization
Feature	Semrush	Serpstat
Campaign Dashboard	91%	85%
Campaign Optimization	87%	88%
Reach	86%	85%
Bulk Editing	89%	75%
Batch Uploading	88%	85%
Brand Safety	86%	80%
Fraud Protection	93%	80%
Frequency Capping	88%	Feature not available
Budget Pacing	85%	Feature not available
Creative Optimization	88%	Feature not available
Rich Media Capabilities	83%	Feature not available
In-App Ads	89%	Feature not available
Paid Keyword Optimization	85%	86%
Ad Extensions	84%	Feature not available
Product Listing Ads	82%	Feature not available
Task Assignment	88%	Feature not available

Reporting
Feature	Semrush	Serpstat
Default reports	90%	88%
Custom Reports and Dashboards	89%	89%
Report Customizability	88%	87%
Report Exporting	90%	85%
White Label	88%	87%
Alerts	92%	85%

Social Management and Analytics
Feature	Semrush	Serpstat
Social Analytics	90%	Feature not available
Social Publishing	90%	Feature not available
Social Engagement	87%	Feature not available
Social Ads	85%	Feature not available
Campaign Planning	85%	Feature not available
Competitor Analysis	90%	Feature not available
Follower Analysis	88%	Feature not available
Post Performance	88%	Feature not available
Paid Campaign Tracking	89%	Feature not available
Hashtag Analytics	92%	Feature not available
Sentiment Analysis	91%	Feature not available

Local Search Optimization
Feature	Semrush	Serpstat
Rank Tracking	91%	Feature not available
Online Listings	86%	Feature not available
Google My Business	88%	Feature not available
Reputation Management	86%	Feature not available

Listing Management
Feature	Semrush	Serpstat
Network Directory	87%	Feature not available
Data Aggregators	87%	Feature not available
Duplicate Monitoring	85%	Feature not available
Optimization	88%	Feature not available

Top Alternatives

Learn about the top alternatives to Semrush and Serpstat and discover the Marketing Technology software that best suit your needs.

Semrush alternatives

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Serpstat alternatives

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Guides and tutorials

Discover SEO best practices, absorb tips and tricks, and get started with our guides for Semrush and Serpstat.

Semrush Guides

Coming soon! There are currently no guides available.

Serpstat Guides

Coming soon! There are currently no guides available.

Product comparisons

See how Semrush and Serpstat stack up against other products in the category: SEO.

Semrush comparisons

No comparisons available.

Serpstat comparisons

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Conclusion

All in all, Semrush is best for people who require the full suite of SEO tools and heavily depend on it to grow revenue. On the other hand, Serpstat is a cheaper alternative to Semrush, ideal for people who are getting started with SEO and are looking for entry-level pricing.

Rest assured that both tools are a valuable addition to your MarTech stack, depending on your requirements.

Semrush VS Serpstat Comparison

Overall product ratings

Products overview

About Semrush

About Serpstat

Pricing

Benefits and drawbacks

Screenshots

Semrush screenshots

Serpstat screenshots

Features comparison

Platform

SEO Auditing & Monitoring

SEO Content & Rankings

SEO Reporting

SEO Reporting

Ads Campaign Management and optimization

Reporting

Social Management and Analytics

Local Search Optimization

Listing Management