Semrush VS Serpstat Comparison
In this Semrush vs Serpstat comparison, we will put the two SEO software side by side. By understanding the key differences in pricing, features, benefits, drawbacks, and alternatives, you will be able to make an informed decision.
When comparing SEO software, it’s crucial to understand the ideal audience of each Marketing Technology.
Semrush is ideal for companies who live and breathe SEO. For these people, it’s crucial that every aspect of the content marketing strategy is fully optimized for SEO.
Semrush is ideal for companies that highly depend on SEO in their go-to-market strategy. Every asset has to be optimized to drive as much organic traffic as possible. These people require the full set of available SEO features such as keyword research, backlink analysis, competitive analysis, advertising research, social media management, and content creation tools.
On the other hand, Serpstat is a cheaper alternative to Semrush and is ideal for companies who are getting started with SEO but don’t have the resources to invest in tools such as Semrush.
Cheaper doesn’t mean lower quality. The feature offering of Serpstat is excellent but the breadth of features is reduced. For example, Serpstat doesn’t offer content creation tools and social media management.
Now let’s get specific in this SEO software comparison.
SEMrush is an online visibility management platform that has been around since 2008. It’s a mature player on the market that’s being used by companies such as Nike, Tesla, Booking.com, Vodafone, and many more.
In fact, at least 45% of the fortune 500 companies are using SEMrush to improve their online positions. On their website, you’ll find many customer success stories.
SEMrush currently has over 6 million registered users and since its inception, they’ve launched over 48 tools that help marketers to achieve online dominance.
Serpstat is an all-in-one SEO software that provides tools people can use to conduct competitive analysis, keyword research, backlink audits, site audits, and track their search engine ranking.
Serpstat was founded in 2013 and started primarily as a keyword research tool. Since then it has evolved and has become a feature-rich platform that covers all areas of SEO.
|Pro||$119.95 per month||
5 Projects, 500 keywords to track, 3000 reports per day. SEO tools, content marketing, market research, and advertising.
|Guru||$229.95 per month||
15 Projects, 1500 keywords to track, 5000 reports per day. Also includes historical data, branded PDF reports, and multitargeting.
|Business||$449.95 per month||
40 Projects, 5000 keywords to track, 10000 reports per day. Also includes API access, white-label reports, and 3rd party data importation.
Serpstat offers a trial through Markletic. Visit Serpstat, create your account and then go to your account page. Use the code "markletic_trial", for a 5-day trial.
|Lite||$55 per month||
Access to 20 tools for SEO, SEM, and PPC. Single user.
|Standard||$119 per month||
Everything in lite, plus 3 users, branded reports and API credits.
|Advanced||$239 per month||
Everything in standard plus 5 users and more API credits.
|Enterprise||$399 per month||
Everything in Advanced, plus 7 users, white-label and more API credits.
Benefits and drawbacks
|API / Integrations|
|User, Role, and Access Management|
|Team Member Roles|
|Performance and Reliability|
|Workflow Capability||Feature not available|
|Mobile User Support|
|SEO Change Tracking|
|SERP Rank Tracking|
|Frequency Capping||Feature not available|
|Budget Pacing||Feature not available|
|Creative Optimization||Feature not available|
|Rich Media Capabilities||Feature not available|
|In-App Ads||Feature not available|
|Paid Keyword Optimization|
|Ad Extensions||Feature not available|
|Product Listing Ads||Feature not available|
|Task Assignment||Feature not available|
|Custom Reports and Dashboards|
|Social Analytics||Feature not available|
|Social Publishing||Feature not available|
|Social Engagement||Feature not available|
|Social Ads||Feature not available|
|Campaign Planning||Feature not available|
|Competitor Analysis||Feature not available|
|Follower Analysis||Feature not available|
|Post Performance||Feature not available|
|Paid Campaign Tracking||Feature not available|
|Hashtag Analytics||Feature not available|
|Sentiment Analysis||Feature not available|
|Rank Tracking||Feature not available|
|Online Listings||Feature not available|
|Google My Business||Feature not available|
|Reputation Management||Feature not available|
|Network Directory||Feature not available|
|Data Aggregators||Feature not available|
|Duplicate Monitoring||Feature not available|
|Optimization||Feature not available|
Guides and tutorials
Semrush comparisonsNo comparisons available.
Serpstat comparisonsNo comparisons available.
All in all, Semrush is best for people who require the full suite of SEO tools and heavily depend on it to grow revenue. On the other hand, Serpstat is a cheaper alternative to Semrush, ideal for people who are getting started with SEO and are looking for entry-level pricing.
Rest assured that both tools are a valuable addition to your MarTech stack, depending on your requirements.