Serpstat is an all-in-one SEO software that provides tools people can use to conduct competitive analysis, keyword research, backlink audits, site audits, and track their search engine ranking.
Serpstat was founded in 2013 and started primarily as a keyword research tool. Since then it has evolved and has become a feature-rich platform that covers all areas of SEO.
SEMrush is an online visibility management platform that has been around since 2008. It’s a mature player on the market that’s being used by companies such as Nike, Tesla, Booking.com, Vodafone, and many more.
In fact, at least 45% of the fortune 500 companies are using SEMrush to improve their online positions. On their website, you’ll find many customer success stories.
SEMrush currently has over 6 million registered users and since its inception, they’ve launched over 48 tools that help marketers to achieve online dominance.