Constant Contact Review 2022: Ecommerce Email Marketing

Table of Contents

Constant Contact has been in the email marketing industry since 1995 and amassed a 600,000 strong customer base in the meanwhile. But, can the tool compete with the new email marketing solutions in the market? 

In this review for Constant Contact, we will test out the platform and evaluate its features, pricing, the benefits and drawbacks of using this tool, and how it performs compared to its competitors. 

Summary

Constant Contact is a marketing platform that helps businesses perfect their email marketing campaigns to stay relevant in their customer's minds. In addition, it features a variety of tools to help companies manage their email lists.

Constant Contact has been a prominent name in email marketing, over two decades. Since its inception, the platform has constantly updated and refined its features to match the growing demands of the digital ecosystem. As a result, Constant Contact has become a frontrunner for creating and executing effective email marketing campaigns thanks to its striking automated features.

Some of the automated features of Constant Contact include trigger emails that respond to a specific action taken by the customer. It also provides auto-response emails, welcome emails, emails featuring registration forms, and interactive emails.

Another beneficial feature is that the platform tracks your email marketing results and compares the insights from different campaigns.

Constant Contact also introduced an AI-powered website builder featuring several customizable templates. However, the options for personalization are pretty limited, and the template designs have fewer choices available.

It also provides a reliable marketing solution to small and medium-sized businesses through its social tools that can be used to schedule posts, respond to customers, and run ads on social platforms.

Pricing

Find out if the pricing model of Constant Contact is right for you. Below, you will find the major pricing tiers of the product.
Tier Price Benefits
Free 0

60 day free trial

Email | 0 - 500 subscribers $9.99 per month

The "Email" pricing tier is for customers with up to 10k subscribers. For 10k subscribers you will pay $95 per month. You get unlimited email sends, email templates, subscriber list growth tools, real-time reporting, social posting, and live phone & chat support.

Email plus | 0 - 500 subscribers $45 per month

Pricing scales with subscribers. For 25k subscribers, you pay $225 per month. Features include everything in "Email" plus email marketing automation, dynamic content, surveys and event registrations, pop-up forms, and a personalized kick-off call.

Try Constant Contact for Free!
See if it's the right tool for you.

Pros and Cons

Below, you will find an overview of the major benefits of Constant Contact. We will also cover some of the disadvantages of Constant Contact.
Pros
Cons
The platform comes with a 60-day free trial that lets you test all the features.
Constant Contact offers an all-in-one solution.
You can sell three items during your free trial by building an ecommerce store with Constant Contact.
The tool allows you to send professional emails, build email lists and increase sales for your business.
You can analyze how the customers interact with your emails.
Businesses and individuals can easily create a professional website with the website builder.
You can get a domain name for your brand.
Constant Contact's LogoMaker can help you design a professional logo for your brand. You can also customize the pre-existing logo designs.
You can also manage your social channels and run advertisement campaigns on Facebook, Instagram, and Google with Constant Contact.
Constant Contact also has niche features that you can add to your website or social platforms.
The platform is easy to operate, has a diverse range of designs and templates, and has high deliverability rates.
The option for customizing the templates are limited.
It does not support the option to add videos yet.
The prices are higher for businesses with a large subscriber list.
It has supplementary charges for additional users.

Screenshots

Get a clear impression of Constant Contact by taking a look at some screenshots of the product.

Features

We deep-dived into Constant Contact and conducted a thorough analysis of the product. We checked the availability of features and graded them according to our model.

Below, you will find the definition of our scores:

  • 0% - 10%: The feature is of dysfunctional quality and its capabilities are almost unmanageable.
  • 41% - 50%: The feature is of below-average quality and its capabilities are below-average.
  • 51% - 60%: The feature is of average quality and its capabilities are average.
  • 91% - 100%: The feature is of industry-leading quality and its capabilities are near-perfect.

Platform

Feature Rating Comments
User, Role, and Access Management
Ability to grant user-specific access to features.
85%
Internationalization
Platform availability in various languages.
82%
Performance and Reliability
The reliability and performance of the platform.
86%
Domain authentication
Ability to authenticate the domain through DMARC, SPF, DKIM to improve email delivery rates.
85%
Email delivery rates
Percentage of emails being delivered to the recipients.
96%

Onboarding and learning

Feature Rating Comments
Eduational resources
Quality and availability of educational resources to learn how to use the software.
80%
Guided onboarding path
Quality and availability of a guided onboarding path that teaches new users how to use the platform.
Feature not available

Integrations

Feature Rating Comments
Data import & export tools
Availability of tools to import and export data.
83%
Integration APIs
Availability of integration APIs with other platforms.
79%
Breadth of Partner Applications
The quantity of integrations available to the platform.
78%
CRM Integration
Availability and ease of integration with CRM platforms.
81%
Social Media Integration
Availability and ease of integration with Social Media platforms.
83%
E-Commerce Integration
Availability and ease of integration with E-Commerce platforms.
85%
Marketing Automation integration
Availability and ease of integration with Marketing Automation platforms.
70%
Domain Integration
Allows companies to integrate with their existing domain.
80%

Email Marketing

Feature Rating Comments
Email and Mobile Preview
Ability to preview emails on various email clients and mobile.
86%
Manage Email Lists
List management tools to maintain subscriber data, segmentation, attribution, delivery status, and subscribers can self-manage preferences.
83%
High-Volume Sending
Ability to send high-volume (thousands) emails reliably.
88%
Building and Personalizing Emails
Availability of email building tools and personalization features.
83%
Manage Email Deliverability
Availability of tools to improve email deliverability.
85%
Automated Email Responses
Availability to set up automated email responders.
83%
Multi-user Account
Multiple users in the marketing department can log into a single account.
86%
Surveys
Availability and quality of survey tools and managements.
85%
A/B Testing
A/B testing capabilities such as subject lines, areas of content, sender names and dates.
80%
Workflow Builder
Availability and quality of workflow builders to send emails, manage subscribers, and create processes.
88%
Forms
Availability and quality of creating and management subscriber collection forms.
86%

Reporting & Analytics

Feature Rating Comments
Basic Reporting
Basic reporting features such as open rates.
83%
Campaign Performance
Analytical capabilities on the performance of campaigns.
88%
Blacklist and Whitelist
Tracking for when recipients add you to white or blacklists.
84%
Time to Open
Tracking time between when an email was opened and delivered.
Feature not available
Alerts
Capabilities to set up custom alerts.
86%
Performance visualization
Data visualization tools to report on campaign performance.
85%
Dashboards
Data visualization through (custom) dashboards.
89%
Issues
Capabilities to identify why emails are not delivered to the inbox of recipients.
77%
Shareable Links
Ability to share email templates by URL to collect feedback.
89%

Templates

Feature Rating Comments
Text and Themes
Text and theme editing capabilities for email templates.
83%
Proofing
Email Proofing capabilities.
79%
Mobile Responsive
Availability of mobile responsive email templates.
83%

Editing

Feature Rating Comments
Pre-Made templates
Scale of pre-made email template offerings.
83%
Building
Capabilities for users to create their own email templates.
84%
HTML & CSS
Drag-and-drop HTML and CSS editor capabilities.
79%

Landing Page Customization

Feature Rating Comments
Drag and Drop
Capabilities of drag and drop page builders to customize landing page design.
92%
Templates
Availability and quality of ready-made templates for landing pages.
91%
Advanced Customization
Capabilities to edit the HTML and CSS of landing pages and insert custom code.
88%
Content Library
Capabilities of the library where users upload and manage media.
85%

Landing Page Optimization

Feature Rating Comments
A/B Testing
Capabilities of A/B testing tools to improve conversation rates.
80%
Mobile Responsive
Capabilities to optimize landing pages for mobile devices.
88%
Web Analytics
Analytical insights into the landing pages such as pageviews, users, location, and bounce rates.
83%
SEO
Capabilities to implement SEO optimizations.
86%
Design Testing
Capabilities to test design features, code, formatting and other aspects.
80%

Alternatives

Take a look at the top alternatives to Constant Contact.

FAQ

Who should use Constant Contact?

Constant Contact is typically used by small companies with 10-15 workers and $1 million - $10 million in revenue. That said, the tool is also ideal for small, medium-sized, and large businesses that require an all-in-one digital marketing solution.

As Constant Contact has several helpful marketing tools and features, it is also recommended for freelancers and small firms that offer email marketing services to other businesses. You can also check out some of the Constant Contact use cases to see how it can be helpful in your business.

Does Constant Contact have a trial?

Constant Contact does have a 60-day free trial that you can use to test out all the features.

What is Constant Contact?

Constant Contact is an online marketing company that assists small businesses, individuals, and non-profit organizations launch and boost their digital presence. The platform initially offered email marketing services only. However, it now also provides a website builder, ecommerce store creation, domain name purchase, logo creation, and social marketing tools.

Conclusion

All in all, Constant Contact presents several digital solutions for businesses of all sizes. It covers everything from website creation to email and social marketing, thus making it a convenient tool for your business's growth. You can try its free trial version and explore its many features to see if it's right for you.

Try Constant Contact for Free!
See if it's the right tool for you.
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Written by:
Ricky is the founder of Markletic. He's an expert in B2B Marketing and Demand Generation strategies that drive rapid revenue growth for companies. Ricky has been leading marketing teams at global tech companies for 5+ years.

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