In-Depth ConvertKit Review 2022: Email Automation for Creators

Table of Contents

When you're looking for a reliable email service provider to send out newsletters and triggered emails, ConvertKit is one name that always comes up. This is because it has a reputation for offering advanced features that can help build an engaging and responsive online presence for businesses. 

It is one of the most celebrated email marketing software platforms, and we are here to explore the secrets behind this tool. By the end of this ConvertKit review, you will have the facts that can help you decide whether it is the right email marketing tool for you.

Summary

We tried the ConvertKit tool to see what all the fuss was about, and the results were promising.

It's easy to see why creators and marketers love ConvertKit, and consistently suggest it to both businesses and individual creators that require robust sequences and automation.

It is designed to streamline everything for people who don't want their resources and time to go in vain because of the technicalities of other tools with similar functionalities. Once you've mastered ConvertKit, you'll have more time to work on actually producing content or, maybe, running your business.

Pricing

Find out if the pricing model of Convertkit is right for you. Below, you will find the major pricing tiers of the product.
Tier Price Benefits
Free 0

Up to 1000 subscribers. Unlimited landing pages & forms, send email broadcasts, sell digital products & subscriptions.

Creator $29 per month

Up to 1000 subscribers. Everything in "Free" plus free migration tools, automated funnels, and sequences. Pricing scales with subscribers. For example, 25k subscribers cost $200 per month.

Creator Pro $59 per month

Up to 1000 subscribers. Everything in "Free" and "Creator" plus Facebook custom audiences, newsletter referral system, subscriber scoring, and advanced reporting. Pricing scales with subscribers. For example, 25k subscribers cost $279 per month.

Try Covertkit for free!
See if it's the right tool for you.

Pros and Cons

Below, you will find an overview of the major benefits of Convertkit. We will also cover some of the disadvantages of Convertkit.
Pros
Cons
The Tag-Based System Automate Your Email Marketing Seamlessly
Convertkit Is Simple And Intuitive
It Has Built-In Email Courses And Sequences
It Is Difficult To Eliminate Inactive Subscribers From The Email List
Its Popup Cookie Can Be Placed In When The Visitor Hasn't Seen It Yet
Fewer Templates Than Other Providers

Screenshots

Get a clear impression of Convertkit by taking a look at some screenshots of the product.

Features

We deep-dived into Convertkit and conducted a thorough analysis of the product. We checked the availability of features and graded them according to our model.

Below, you will find the definition of our scores:

  • 0% - 10%: The feature is of dysfunctional quality and its capabilities are almost unmanageable.
  • 41% - 50%: The feature is of below-average quality and its capabilities are below-average.
  • 51% - 60%: The feature is of average quality and its capabilities are average.
  • 91% - 100%: The feature is of industry-leading quality and its capabilities are near-perfect.

Platform

Feature Rating Comments
User, Role, and Access Management
Ability to grant user-specific access to features.
86%
Internationalization
Platform availability in various languages.
87%
Performance and Reliability
The reliability and performance of the platform.
89%
Domain authentication
Ability to authenticate the domain through DMARC, SPF, DKIM to improve email delivery rates.
88%
Email delivery rates
Percentage of emails being delivered to the recipients.
96%

Onboarding and learning

Feature Rating Comments
Eduational resources
Quality and availability of educational resources to learn how to use the software.
90%

Live workshops, on-demand videos, and webinars.

Guided onboarding path
Quality and availability of a guided onboarding path that teaches new users how to use the platform.
Feature not available

Integrations

Feature Rating Comments
Data import & export tools
Availability of tools to import and export data.
90%
Integration APIs
Availability of integration APIs with other platforms.
96%
Breadth of Partner Applications
The quantity of integrations available to the platform.
93%
CRM Integration
Availability and ease of integration with CRM platforms.
85%
Social Media Integration
Availability and ease of integration with Social Media platforms.
80%
E-Commerce Integration
Availability and ease of integration with E-Commerce platforms.
96%
Marketing Automation integration
Availability and ease of integration with Marketing Automation platforms.
70%

Integrations possible through Zapier.

Domain Integration
Allows companies to integrate with their existing domain.
85%

Email Marketing

Feature Rating Comments
Email and Mobile Preview
Ability to preview emails on various email clients and mobile.
89%
Manage Email Lists
List management tools to maintain subscriber data, segmentation, attribution, delivery status, and subscribers can self-manage preferences.
87%
High-Volume Sending
Ability to send high-volume (thousands) emails reliably.
90%
Building and Personalizing Emails
Availability of email building tools and personalization features.
86%
Manage Email Deliverability
Availability of tools to improve email deliverability.
90%
Automated Email Responses
Availability to set up automated email responders.
90%
Multi-user Account
Multiple users in the marketing department can log into a single account.
89%
Surveys
Availability and quality of survey tools and managements.
92%
A/B Testing
A/B testing capabilities such as subject lines, areas of content, sender names and dates.
94%
Workflow Builder
Availability and quality of workflow builders to send emails, manage subscribers, and create processes.
89%
Forms
Availability and quality of creating and management subscriber collection forms.
88%

Reporting & Analytics

Feature Rating Comments
Basic Reporting
Basic reporting features such as open rates.
83%
Campaign Performance
Analytical capabilities on the performance of campaigns.
85%
Blacklist and Whitelist
Tracking for when recipients add you to white or blacklists.
86%
Time to Open
Tracking time between when an email was opened and delivered.
Feature not available
Alerts
Capabilities to set up custom alerts.
83%
Performance visualization
Data visualization tools to report on campaign performance.
88%
Dashboards
Data visualization through (custom) dashboards.
87%
Issues
Capabilities to identify why emails are not delivered to the inbox of recipients.
80%
Shareable Links
Ability to share email templates by URL to collect feedback.
82%

Templates

Feature Rating Comments
Text and Themes
Text and theme editing capabilities for email templates.
89%
Proofing
Email Proofing capabilities.
85%
Mobile Responsive
Availability of mobile responsive email templates.
83%

Editing

Feature Rating Comments
Pre-Made templates
Scale of pre-made email template offerings.
80%
Building
Capabilities for users to create their own email templates.
83%
HTML & CSS
Drag-and-drop HTML and CSS editor capabilities.
85%

Landing Page Customization

Feature Rating Comments
Drag and Drop
Capabilities of drag and drop page builders to customize landing page design.
88%
Templates
Availability and quality of ready-made templates for landing pages.
89%
Advanced Customization
Capabilities to edit the HTML and CSS of landing pages and insert custom code.
85%
Content Library
Capabilities of the library where users upload and manage media.
83%

Landing Page Optimization

Feature Rating Comments
A/B Testing
Capabilities of A/B testing tools to improve conversation rates.
92%
Mobile Responsive
Capabilities to optimize landing pages for mobile devices.
87%
Web Analytics
Analytical insights into the landing pages such as pageviews, users, location, and bounce rates.
86%
SEO
Capabilities to implement SEO optimizations.
84%
Design Testing
Capabilities to test design features, code, formatting and other aspects.
84%

Alternatives

Take a look at the top alternatives to Convertkit.

Comparisons

Discover how Convertkit stacks up against other products in the category: Email Marketing.
Mailerlite vs Convertkit Comparison
Mailerlite vs Convertkit Comparison View comparison
Constant Contact vs Converkit comparison
Constant Contact vs Convertkit Comparison View comparison
AWeber vs Converkit comparison
AWeber vs Convertkit Comparison View comparison

Guides and tutorials

Discover Email Marketing best practices, absorb tips and tricks, and get started with our guides for Convertkit.

FAQ

What is ConvertKit Used For?

This feature-rich email marketing tool makes it easy for anyone to get anyone to start sending out emails, newsletters, and even gated content. In addition, the software enables creators to grow their audience base through email marketing, with a variety of ways to personalize almost every aspect of your email campaigns.

ConvertKit also offers the functionality of embedded forms on your site to help you turn spontaneous blog readers into paid subscribers. Even if you don't have a site, you can effortlessly build landing pages via the platform, allowing you to acquire email marketing recipients.

What Is ConvertKit?

ConvertKit is a robust email marketing platform for digital creators. It is well-suited to fulfill the needs of bloggers, photographers, authors, web developers, graphic designers, illustrators, consultants, freelance writers, public speakers, and the like – ConvertKit was exclusively designed to help novice marketers.

While the platform is comparatively new in the marketing software landscape, it has already proven effective at helping creators connect and interact with their fans while also adding a revenue stream to their businesses via paid content.

Who Should Use ConvertKit?

ConvertKit is an excellent fit for small businesses, new bloggers, and anyone who publishes a lot of content and wants more eyes on it. Whether you are just getting started or have prior experience in email marketing, it doesn't matter, as ConvertKit is designed to streamline and simplify the process for all its users alike.

The platform does lack some design features. However, the software was specifically built for small businesses or people in the initial phases of email marketing and those who don't have large email lists. Therefore, design specifications aren't very high on the requirement list for this market.

Ultimately, ConvertKit is an ideal platform for content publishers and other companies that aim to perform marketing via email marketing platform.

Conclusion

ConvertKit has tons of incredible and robust features:

  • You don't need a website to leverage their templates for landing page
  • Their new editor has an intuitive interface and is easy to use which is elegantly simple,
  • A considerable number of advanced tagging and segmentation rules that you can implement

These are all the reasons why you may choose ConvertKit as your email marketing software.

While it's not the low-cost email marketing platform out there, they offer all the latest features on their paid plans, irrespective of the number of subscribers that you have registered on your account.

Try Covertkit for free!
See if it's the right tool for you.
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Written by:
Ricky is the founder of Markletic. He is an expert in Marketing Technology with over 10 years of experience in testing and reviewing MarTech. Ricky's passion is to help companies with fine-tuning their MarTech stack to optimally impact revenue growth.
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