Getresponse Review 2022: Email Marketing for SMBs
Table of Contents
It is touted as one of the most reliable email marketing solutions out there. But does GetResponse really have the marketing capabilities to fulfill the needs of SMBs?
In this review for GetResponse, we check out some of its most prominent features, pit it against its biggest competitors, look at pricing plans and study its advantages and disadvantages in great detail.
Summary
GetResponse is an email marketing platform that streamlines your online marketing efforts with various helpful tools. It puts everything such as auto funnel, webinars, email marketing, autoresponders, and more in one place for ease of access.
So, all in all, it promises to be a comprehensive marketing solution that goes beyond email to offer SM marketing, CRM, lead generation, webinar marketing, and e-commerce functionalities.
However, its primary use is email marketing because its features are ideally suited to plan email campaigns, send out online surveys, and follow up autoresponders and newsletters. These capabilities make it a pretty powerful resource for SMEs (small and medium-sized enterprises) that rely on email marketing to get the word out. After all, emails are a powerful communication tool that never gets old and is the most professional way to get in touch with employees, clients, leads, and other stakeholders.
GetResponse has been around since 1998. Since then, it has done a great job adapting to the growing needs of businesses in the digital era, particularly within the marketing domain.
It also doesn't hurt that GetResponse is targeted at small businesses. It's affordable, offers insights that help tweak the campaign for maximum effectiveness, and gives users a view into the receiver's habits by analyzing how they react to the emails.
However, the interface is tricky to get the hang of, and the templates are limited. Also, the progress report isn't delivered in real-time, making it harder to know how well your campaign is doing till it is too late.
It is still an excellent tool for entrepreneurs and small businesses that want an automated email marketing tool that doesn't break the bank.
Pricing
| Tier | Price | Benefits |
|---|---|---|
| Free | 0 | Up to 500 contacts, unlimited newsletters, 1 landing page, website builder, custom domain, signup forms. |
| Basic | €13 per month | 1000 contacts. Everything in free plus, autoresponders, unlimited landing pages and website builder, basic segmentation, and email scheduling. The price scales as your subscribers increase. E.g. 25k subscribers cost €129 per month. |
| Pro | €45 per month | 1000 subscribers. Everything in Free + Basic and marketing automation, webinars, 3 team members, contact scoring and tagging, advanced segmentation, and 5 sales funnels. Pricing scales with subscribers. E.g. 25k contacts cost €159 per month. |
| Professional | €89 per month | Everything in Free, Basic, Plus, and unlimited automation, paid webinars, 5 team members, e-commerce features, web push notifications, and unlimited funnels. Pricing scales with subscribers. E.g. 25k contacts cost €225 per month. |
Pros and Cons
Screenshots
Features
Below, you will find the definition of our scores:
- 0% - 10%: The feature is of dysfunctional quality and its capabilities are almost unmanageable.
- 41% - 50%: The feature is of below-average quality and its capabilities are below-average.
- 51% - 60%: The feature is of average quality and its capabilities are average.
- 91% - 100%: The feature is of industry-leading quality and its capabilities are near-perfect.
| Feature | Rating | Comments |
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Data Import & Export Tools
Availability of tools to import and export data.
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Integration APIs
Availability of integration APIs with other platforms.
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Breadth of Partner Applications
The quantity of integrations available to the platform.
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| Feature | Rating | Comments |
|---|---|---|
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Customization
Ability to customize custom objects, fields, rules, calculations and views.
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Workflow Capability
Availability and quality of workflow builders to automate processes.
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User, Role, and Access Management
Ability to grant user-specific access to features.
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Internationalization
Platform availability in various languages.
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Sandbox / Test Environments
Ability to easily develop and test changes to the CRM deployment.
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Feature not available | |
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Performance and Reliability
The reliability and performance of the platform.
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Output Document Generation
Ability to create templates for dynamic document generation in various formats based on the data in the system.
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Mobile Optimization
Ability to optimize marketing campaigns for mobile devices
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| Feature | Rating | Comments |
|---|---|---|
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Building and Personalizing Emails
Availability of email building tools and personalization features.
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Sending Outbound Emails
Ability to create segmented lists, schedules and bulk email management.
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Manage Email Deliverability
Availability of tools to improve email deliverability.
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Automated Email Responses
Availability to set up automated email responders.
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| Feature | Rating | Comments |
|---|---|---|
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Landing Pages and Forms
Ability to make custom landing pages and forms for campaigns.
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Dynamic Content
Ability to customize marketing content through dynamic content.
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A/B Testing
A/B testing capabilities such as subject lines, areas of content, sender names and dates.
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Mobile Optimized
Ability and support for mobile campaign optimization.
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Search Tracking and Optimization
Ability to track performance of keywords in major search engines.
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| Feature | Rating | Comments |
|---|---|---|
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Marketing Lead Database
Capabilities of the marketing lead database including logs, scoring changes, and data updates.
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Data Quality Management
Quality of features for data quality management such as deduplication.
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Segmentation
Capabilities to segment records in your database.
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Lead Scoring and Grading
Capabilities to automatically score leads based on your custom defined rules and prioritization.
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Lead Nurturing
Capabilities for automatic drip nurture campaigns and it's customization abilities.
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Online Behavior Tracking
Capabilities to track webpage behaviour and email marketing.
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Automated Alerts and Tasks
Capabilities to configure automated notifications.
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CRM Lead Integration
Capabilities for lead syncing with CRMs.
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Predictive Scoring
Quality of the predictive scoring engine for behaviour and engagement with the audience.
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Feature not available | |
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Account Identification
Capabilities to identify, prioritizing and distributing accounts to sales.
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Feature not available | |
| Feature | Rating | Comments |
|---|---|---|
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Program Management
Capabilities to configure and manage marketing programs.
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Event / Webinar Marketing
Capabilities to manage the entire process of events and webinars.
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Calendaring
Capabilities to maintain a marketing calendar.
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Budgeting
Capabilities for campaign budget management.
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Feature not available | |
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Website Personalization
Capabilities to customize landing pages and dynamic data inclusion.
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Prioritized Accounts
Capabilities to identify and report on activity from prioritized accounts.
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Feature not available | |
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Trending Accounts
Capabilities to identify and report on activity from trending accounts.
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Feature not available | |
| Feature | Rating | Comments |
|---|---|---|
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Social Listening
Capabilities to measure what contacts are sharing on Social Media.
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Feature not available | |
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Social Sharing
Capabilities to integrate social media sharing in campaigns.
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Social Campaigns
Capabilities to schedule automated post to social media and measurement.
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| Feature | Rating | Comments |
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Basic Reporting
Quality of the default reporting available.
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Web Analytics
Capabilities to track web traffic and attribution.
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ROI Analytics
Capabilities to measure the ROI of marketing campaigns.
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Revenue Analytics
Capabilities to measure how leads progress through the revenue funnel.
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SEO / Keyword Analytics
Capabilities to measure SEO performance such as keywords ranking.
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Campaign Analysis
Capabilities to measure the impact of campaigns.
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Custom Dashboards
Capabilities to build custom dashboards for reporting.
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Feature not available | |
| Feature | Rating | Comments |
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Market Insights
Capabilities and tools available to identify market trends.
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Feature not available | |
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Account-level Insights
Capabilities to correlate ad exposure, site visits, asset downloads, content, leads with accounts.
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Feature not available | |
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Lead Analysis
Capabilities for lead prioritization based on scores, market insights and account-level insights.
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| Feature | Rating | Comments |
|---|---|---|
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Omni-Channel Tracking
Tracking capabilities across external platforms such as advertising tools.
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Feature not available | |
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Revenue Planning
Capabilities to allocate budget based on revenue predictions.
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Feature not available | |
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Media Attribution
Capabilities to attribute marketing budget to successful campaigns.
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Opportunity Timeline
Capabilities to visualize the effects of campaigns on opportunities.
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Feature not available | |
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Journey Analytics
Capabilities to measure each stage of the customer journey to customize account funnels.
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Alternatives
FAQ
This tool acts as an all-inclusive online marketing platform that allows you to unify online campaigns to effectively maximize ROI, manage sales and advertise through various online mediums.
So, it makes it easier for entrepreneurs to streamline their audience and send out targeted emails using several different email marketing techniques. In fact, you can use it to ensure a 99.5% deliverability rate, so there is an extremely high chance your emails reach destination inboxes.
It also allows you to segregate clients and leads into separate lists by their position in the funnel, demographics, and other factors. This helps you target each list with different types of content and marketing material, which goes a long way in developing a long-lasting relationship with them and build a customer base that is profitable as it is responsive.
We recommend GetResponse for growing businesses that need an inbound marketing tool that is fool-proof, easy to use, and cost-effective. It lets you drive traffic, get organic leads, nurture them through funnels, and convert them into loyal customers.
It is also a good option for e-commerce stores as GetResponse has fantastic functionalities for aiding their growth. For starters, you can use its integrations with Shopify and Magento to send out timely cart abandonment emails, granular customer tagging, and offer personalized content. These capabilities alone can significantly increase the profitability of your online business.
Also, if you want to automate your marketing efforts to save time and money, GetResponse should be your go-to resource. Their visual builder is super intuitive, so your funnels essentially build themselves. From there, personalization and advanced email analytics can enable business growth without requiring you to put in the extra effort.
Conclusion
In conclusion, this verified review for GetResponse shows that it offers many useful features for businesses of all sizes and from across niches, and they can take advantage of these at a nominal fee. From social media advertising to email campaigns, GetResponse covers most of the tasks within a marketing strategy, making it a worthwhile investment.
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