Mailerlite Review 2022: Pros, Cons, Features, Pricing

Table of Contents

In this Mailerlite review, I’m going to put the new kid on the block to the test when it comes to email marketing software.

I’ve used Mailerlite for a few years now and in this review, we’ll dive into the wonderful features of Mailerlite as well as areas of improvement.

For easy navigation, please reference the table of contents.

Summary

Mailerlite has a modern take on software development. Their platform has been designed intuitively, and it’s effortless to use. The user experience is top-notch. This is ideal for people who are new to the world of email marketing.

Mailerlite offers everything you’d expect from email marketing software including:

  • Visual email builders & templates;
  • Visual landing page builders & templates;
  • The ability to create sign-up forms and pop-up forms;
  • Integrations with other marketing tools and e-commerce platforms such as Shopify and Woocommerce;
  • Email marketing automation & personalization features.

The sweet spot of Mailerlite lies with small to medium businesses. The email marketing automation features that Mailerlite offers are great for the aforementioned businesses.

Larger companies will have more advanced email marketing automation requirements. For large companies, I’d advise looking at alternatives such as Marketo or Hubspot.

Out of all the email marketing software that I’ve tested, Mailerlite is on the top of the list when it comes to value for money. Their pricing model is extremely transparent and you unlock all features as soon as you start paying.

In comparison, other email marketing vendors often allow you to unlock new features on more expensive subscription plans.

Mailerlite is free for people with fewer than 1000 subscribers. The paid plans start from 1001-2500 subscribers at $15 per month. As your subscribers increase, the monthly price will increment.

Pricing

Find out if the pricing model of Mailerlite is right for you. Below, you will find the major pricing tiers of the product.
Tier Price Benefits
Free 0

0-1000 subscribers and 12k emails per month.

0 - 1000 subscribers $10 per month

Unlimted emails + premium support, remove the Mailerlite logo from emails, use custom domains, and all other premium features

1001 - 2500 subscribers $15 per month
2501 - 5000 subscribers $30 per month
5001 - 10000 subscribers $50 per month
50k subscribers $210 per month

Pricing scales as your subscribers increase. We will show you the pricing for major milestones such as 50k and 100k subscribers.

100k subscribers $360 per month
300k subscribers $975 per month
Try Mailerlite for Free!
See if it's the right tool for you.

Pros and Cons

Below, you will find an overview of the major benefits of Mailerlite. We will also cover some of the disadvantages of Mailerlite.
Pros
Cons
It’s an intuitive software that focuses on simplicity - great for users who are tipping their toes into the world of email marketing.
Extremely good value for money. It’s even free for up to 1000 subscribers.
The team behind Mailerlite is constantly innovating and adding new features.
They have an excellent education program consisting of helpful articles and webinars.
The customer service team is stellar. They are very responsive and assisted me numerous times.
It’s very easy to build email marketing workflows that automate a lot of your email marketing efforts.
Automation features are too basic for complex users and larger companies. On the other side, for smaller businesses they are absolutely fine.
The preview mode can be improved to get a more accurate visualization of your emails in more email clients.
The reporting features are quite basic. A data geek like me wants access to more granular data.
You are unable to upload PDFs at this point.

Screenshots

Get a clear impression of Mailerlite by taking a look at some screenshots of the product.

Features

We deep-dived into Mailerlite and conducted a thorough analysis of the product. We checked the availability of features and graded them according to our model.

Below, you will find the definition of our scores:

  • 0% - 10%: The feature is of dysfunctional quality and its capabilities are almost unmanageable.
  • 41% - 50%: The feature is of below-average quality and its capabilities are below-average.
  • 51% - 60%: The feature is of average quality and its capabilities are average.
  • 91% - 100%: The feature is of industry-leading quality and its capabilities are near-perfect.

Platform

Feature Rating Comments
User, Role, and Access Management
Ability to grant user-specific access to features.
90%
Internationalization
Platform availability in various languages.
81%
Performance and Reliability
The reliability and performance of the platform.
89%
Domain authentication
Ability to authenticate the domain through DMARC, SPF, DKIM to improve email delivery rates.
90%
Email delivery rates
Percentage of emails being delivered to the recipients.
98%

Onboarding and learning

Feature Rating Comments
Eduational resources
Quality and availability of educational resources to learn how to use the software.
89%
Guided onboarding path
Quality and availability of a guided onboarding path that teaches new users how to use the platform.
80%

Integrations

Feature Rating Comments
Data import & export tools
Availability of tools to import and export data.
91%
Integration APIs
Availability of integration APIs with other platforms.
87%
Breadth of Partner Applications
The quantity of integrations available to the platform.
81%
CRM Integration
Availability and ease of integration with CRM platforms.
81%
Social Media Integration
Availability and ease of integration with Social Media platforms.
85%
E-Commerce Integration
Availability and ease of integration with E-Commerce platforms.
84%
Marketing Automation integration
Availability and ease of integration with Marketing Automation platforms.
86%
Domain Integration
Allows companies to integrate with their existing domain.
86%

Email Marketing

Feature Rating Comments
Email and Mobile Preview
Ability to preview emails on various email clients and mobile.
93%
Manage Email Lists
List management tools to maintain subscriber data, segmentation, attribution, delivery status, and subscribers can self-manage preferences.
89%
High-Volume Sending
Ability to send high-volume (thousands) emails reliably.
90%
Building and Personalizing Emails
Availability of email building tools and personalization features.
92%
Manage Email Deliverability
Availability of tools to improve email deliverability.
88%
Automated Email Responses
Availability to set up automated email responders.
91%
Multi-user Account
Multiple users in the marketing department can log into a single account.
91%
Surveys
Availability and quality of survey tools and managements.
91%
A/B Testing
A/B testing capabilities such as subject lines, areas of content, sender names and dates.
88%
Workflow Builder
Availability and quality of workflow builders to send emails, manage subscribers, and create processes.
87%
Forms
Availability and quality of creating and management subscriber collection forms.
89%

Reporting & Analytics

Feature Rating Comments
Basic Reporting
Basic reporting features such as open rates.
91%
Campaign Performance
Analytical capabilities on the performance of campaigns.
91%
Blacklist and Whitelist
Tracking for when recipients add you to white or blacklists.
84%
Time to Open
Tracking time between when an email was opened and delivered.
90%
Alerts
Capabilities to set up custom alerts.
87%
Performance visualization
Data visualization tools to report on campaign performance.
87%
Dashboards
Data visualization through (custom) dashboards.
92%
Issues
Capabilities to identify why emails are not delivered to the inbox of recipients.
83%
Shareable Links
Ability to share email templates by URL to collect feedback.
Feature not available

Templates

Feature Rating Comments
Text and Themes
Text and theme editing capabilities for email templates.
90%
Proofing
Email Proofing capabilities.
84%
Mobile Responsive
Availability of mobile responsive email templates.
87%

Editing

Feature Rating Comments
Pre-Made templates
Scale of pre-made email template offerings.
91%
Building
Capabilities for users to create their own email templates.
92%
HTML & CSS
Drag-and-drop HTML and CSS editor capabilities.
91%

Landing Page Customization

Feature Rating Comments
Drag and Drop
Capabilities of drag and drop page builders to customize landing page design.
95%
Templates
Availability and quality of ready-made templates for landing pages.
93%
Advanced Customization
Capabilities to edit the HTML and CSS of landing pages and insert custom code.
90%
Content Library
Capabilities of the library where users upload and manage media.
94%

Landing Page Optimization

Feature Rating Comments
A/B Testing
Capabilities of A/B testing tools to improve conversation rates.
Feature not available
Mobile Responsive
Capabilities to optimize landing pages for mobile devices.
95%
Web Analytics
Analytical insights into the landing pages such as pageviews, users, location, and bounce rates.
98%
SEO
Capabilities to implement SEO optimizations.
96%
Design Testing
Capabilities to test design features, code, formatting and other aspects.
91%

Alternatives

Take a look at the top alternatives to Mailerlite.

FAQ

Does Mailerlite have a WordPress integration or plugin?

Yes, Mailerlite has an official WordPress plugin. You can view the plugin here.

Does Mailerlite have landing pages?

Yes, you can create landing pages and websites through Mailerlite. You can add your own customized domains which help with branding and consumer confidence.

Does Mailerlite have an app?

Mailerlite currently only has an app for IOS.

Is Mailerlite free?

Mailerlite is free for people who have fewer than 1000 subscribers. If you have more than 1000 subscribers, then Mailerlite will cost $15 per month for 1001-2500 subscribers.

Conclusion

All in all, Mailerlite is an excellent tool for email marketing. The pricing model is attractive for both small and large companies. Overall, we believe that Mailerlite is the best fit for small to medium businesses.

Mailerlite is on top of the list when it comes to the value you get for the investment. The tool is also suitable for e-commerce marketers. However, tools such as Getresponse have more e-commerce features.

Creating emails and landing pages is straightforward - even for beginners. The tool provides excellent analytical features so that you can optimize your campaigns.

Mailerlite provides an excellent workflow builder so that users can automate certain processes. This is fantastic for small businesses. Larger companies will benefit from more advanced workflow builders by other tools.

Try Mailerlite for Free!
See if it's the right tool for you.
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Written by:
Ricky is the founder of Markletic. He's an expert in B2B Marketing and Demand Generation strategies that drive rapid revenue growth for companies. Ricky has been leading marketing teams at global tech companies for 5+ years.

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