In this Airmeet review, I will put the new kid on the block to the test.
During my marketing career, I’ve worked with a lot of virtual event platforms - both as an event organizer and as an event attendee.
During this Airmeet review, I will cover pricing, key features, the pros and cons of Airmeet, and how Airmeet stacks up against the competition.
What is Airmeet?
Airmeet is a fast-growing cloud/web-based virtual event platform founded in 2019. Airmeet has got noteworthy investors supporting them, such as Sequoia and Redpoint. Airmeet has more than 2400 customers worldwide.
What is Airmeet used for?
Companies, community managers, and event organizers use Airmeet for hosting virtual and hybrid conferences, workshops, expos, and other virtual events.
Event organizers have great control over branding on the Airmeet platform. You can customize things such as the session stage, the lounge areas, the event reception, and the exhibitor’s virtual booths.
How many people can attend virtual events on Airmeet?
Airmeet currently supports up to 100k attendees for your virtual events. This makes Airmeet a valid consideration for companies of all sizes, from SMBs to enterprise organizations.
Only a few events need to accept more than 100k attendees to their events, making Airmeet perfect for any and every kind of event.
Who should use Airmeet for virtual events?
Airmeet is best for event organizers looking for a virtual event platform that is easy to use. In addition, a platform that supports extensive sponsorship features and is heavily focused on social interactions and networking.
Airmeet offers great networking features such as the ability to join networking tables and matchmaking features that connect people one-to-one based on their interests.
Airmeet has a usage-based pricing structure that makes it interesting for companies of all sizes. They will bill you monthly and the pricing scales depending on the number of registrations per event that you require. Meaning, if you require events with a maximum of 100 attendees, you will pay less compared to if you require events of 1000 attendees.
Does Airmeet have a free version?
Airmeet does have a free version that allows you to host virtual events up to 100 registrations per event.
You won’t get access to all the features of the paid plans, but you still get access to features such as:
- The social lounge - helping to facilitate networking
- 1:1 networking - good for your audience to meet like-minded people
- Q&A - helps virtual event engagement
- Integrations - through Zapier, public APIs, direct integrations like eventbrite, hubspot
Many marketing tools require paid plans for a Zapier integration. I was really pleased to see that Airmeet offers this on their free plans. This basically allows you to integrate with any marketing tool in your arsenal.
How much does Airmeet cost?
The pricing of Airmeet starts at $99 per month for 100 attendees per virtual event. For 1000 attendees, the monthly costs are $599, to give you an idea of their usage-based pricing structure.
Their entry-level paid plans will give you access to branding features, ticketing, and API access. API access is crucial for companies with mature marketing automation systems to integrate Airmeet and platforms such as Marketo. This will allow you to trigger your marketing automation flows based on data and user behavior in Airmeet.
Is Airmeet worth it?
If you are hosting virtual events of more than 20 attendees 2-3 times per month, Airmeet is worth it. The starting price is $99 and it’s really easy to get a positive return on your investment. The value that Airmeet offers compared to video conferencing tools is exceptional and in my opinion, worth the investment.
However, this is subjective and ultimately you will be the judge of this question.
Can I sell tickets for my Airmeet event?
The benefits and drawbacks of Airmeet
Benefits of Airmeet
- The ease of use for event organizers as well as event attendees
- You can host large virtual conferences,and also smaller workshops and webinars on Airmeet.
- Exceptional sponsorship capabilities such as exhibitor booths with networking tables and sponsorship tiers
- The speed networking feature will drive a lot of value to your audience.
- Great audience engagement features
- Great support team
Drawbacks of Airmeet
- Some of the networking features don’t work on the Safari browser.
- Event reporting has to be improved. For example, I’d like to see data on the duration of session attendance.
- The audience can’t view the full profile of other attendees.
- People can't submit files in the chat of networking tables.
- There is no multilingual support for sessions. For example, you can’t upload subtitle files which would help with accessibility.
Setting up virtual conferences on Airmeet
Setting up virtual events on Airmeet is an intuitive experience. Since Airmeet is a relatively new player, everything looks and feels modern.
Setting up your virtual event starts by clicking on the “Create an Airmeet” button.
You will then be prompted to fill in an event title and a short description. That’s it, your event has been created!
Of course, you are nowhere near done at this stage. You will have to configure your virtual event and set up things such as:
- Sponsorship tiers and add sponsors;
- Create virtual booth and allocate people to them;
- Upload your design files to make sure the virtual event adheres to your branding guidelines;
- The registration form;
- Integrations with other tools of your MarTech suite;
- Add speakers and hosts;
- Adjusting the speed networking settings.
The platform is very intuitive and you’re presented with a useful dashboard that guides you through the steps to configure your event.
If this is your first time using a virtual event platform, then I suggest browsing through all the features before you do any significant work. This will present you with the full picture of the capabilities of Airmeet and you can adjust your event strategy accordingly.
When comparing Airmeet to other virtual event platforms such as Intrado, then I must say that the configuration was more straightforward on Airmeet. I’m pretty well-versed with marketing tools and setting up a basic event didn’t take me long at all.
How long does it take to set up a virtual conference on Airmeet?
From our testing, It takes approximately 37 minutes to set up a basic virtual conference on Airmeet.
If you require integrations with marketing automation systems or live streaming services, then it will take slightly longer.
See the breakdown below to find out how long it took to set up aspects of the virtual conference. During my testing, I’ve considered the configurations required to set up a basic event. For example, if you need more virtual sponsorship booths, the setup time will increase.
|Supplying basic event data such as the title and description||0.5 minute|
|Adjusting Event Entry & Participants settings including the registration form||2.5 minutes|
|Configuring venue settings (assuming the graphics have been designed already)||3 minutes|
|Adding 5 sessions||8 minutes|
|Adding 5 speakers||5 minutes|
|Configuring 3 sponsorship booths (assuming graphics and resources are ready)||14 minutes|
|Adding 3 sponsors and sponsorship tiers||3 minutes|
|Adding a backdrop for stages (assuming design files are ready)||0.5 minute|
|Adding pre-recorded videos||0.5 minute|
Can I add custom fields to my Airmeet registration forms?
Yes, you can add custom fields to your Airmeet registration forms.
The basic fields on any Airmeet registration form are:
- Phone number
You can decide if you want these fields to be mandatory or optional.
When adding new forms, you have the option to the following field types:
- Short text (up to 70 characters)
- Long text (up to 300 characters)
- Single select answer
- Multi-select answer
You can add as many fields as you want but I recommend keeping the sign-up form short as adding fields lowers the conversion metrics.
Can I host live and pre-recorded sessions on Airmeet?
You can host live and pre-recorded sessions on Airmeet. Most keynote sessions on virtual events are pre-recorded. This helps to ensure quality assurance.
Hosting a pre-recorded session
You need to upload your pre-recorded sessions on your event dashboard and then by navigation to videos.
As soon as you’ve done this, you can play your pre-recorded session by going into your Airmeet and going backstage to your session. Just click on “schedule” and if you’re the session host, you can go backstage.
Once you are backstage, navigate to the videos tab and select the video you want to play. Note: from my testing, it can take up to 30 seconds for the video to show up.
What can you customize and brand on Airmeet?
You can customize the stage backdrops, event logo, event reception, sponsorship booths, event backdrop, and networking tables. This will ensure that you can style the virtual conference according to your branding guidelines.
What types of events can I host with Airmeet?
Most people will use Airmeet to host virtual conferences, but you can also host smaller workshops, webinars, and meetups.
Basically, Airmeet offers two event types:
- Meetups (webinars, meetups, workshops)
With virtual conferences, you can host multi-track events in parallel, you will get access to exhibitor booths, and you will get networking features.
Meetups are single-track events in which you can stream sessions but it also contains networking features such as joining networking tables and speed networking.
Does Airmeet integrate with marketing automation tools?
Airmeet integrates with most marketing automation tools due to their integration with Zapier, but you can also generate API access keys.
Airmeet does make it really easy to integrate with Hubspot. For this, you will need your Hubspot API key that you can enter on the Airmeet platform. Here you can find the step-by-step guide on how to integrate Airmeet with Hubspot.
Does Airmeet have an app?
Airmeet offers a mobile application for both Apple and Android devices.
The Airmeet app allows you to join the event and participate in networking activities. However, as an event organizer, I recommend using the website to set up your event.
What are the technical requirements to run an event with Airmeet?
For people to join an Airmeet event, they need to use at least Chrome 79+ or Firefox 76+, or Microsoft Edge.
I’ve had some troubling experiences with Safari as certain features weren’t working such as networking in the social lounge. As networking is key to the success of your virtual events, this is a bit worrisome.
Safari has a market share of 18% so it could be that some of your audience will experience trouble. However, if you communicate this beforehand, everything will be fine. The majority of people use Chrome.
Airmeet does offer an app but it’s best to join the events using a computer or laptop. An internet speed of 10 Mb/s is recommended.
Does Airmeet support the rehearsing of the events?
Yes, you can rehearse or “dry-run” events on Airmeet. On the platform, they call this preview mode.
I’ve hosted many virtual events and if there is one thing that I’ve learned along the way, it is that it’s crucial to dry-run events.
During the actual event, you don’t want to have any hick-ups. For a large virtual conference, you will be exposed to a lot of different speakers. Rehearse your event with each speaker. They need to know all the functionalities available to them in order to make sure nothing goes wrong during the event.
By previewing an event on Airmeet, you basically get access to the entire event in preview mode. To dry-run, a specific session, simply go to your schedule and go backstage.
What are the key features of Airmeet?
I’ve hosted a large number of B2B tech events using various virtual event platforms. Through this experience, I’ve learned which features are important to me as an event organizer, but also as an attendee.
In order to host a successful B2B virtual event, you need to give your audience the ability to network. According to our research, 80% of people join virtual events for educational purposes. The next biggest reason for joining virtual events is networking.
Therefore, many of these key features of Airmeet will be focused on networking.
I’ve attended virtual events where there were almost no networking features. I’ve also hosted virtual events on platforms such as Intrado where networking features are mediocre.
During my Airmeet review, I was very impressed by their networking features. If you’ve been following Markletic, you will know that I’m a huge fan of B2B matchmaking.
Airmeet offers a form of B2B matchmaking, you can understand that I was excited about this!
During Airmeet virtual events (both meetups and conferences), you can enable the speed networking functionality for your audience.
If you navigate to the social lounge area of your event, you will be able to configure speed networking settings.
You can set a time limit per meeting and I recommend a time limit of 15 minutes. You need people to be able to have a meaningful conversation.
Basically, Airmeet will find the best matches for your audience to meet with based on their interests.
By enabling this feature, you give your audience the ability to learn from other people. In other words, they will leave your event with new knowledge. This is a huge contribution to event success.
Another noteworthy feature for this Airmeet review is the networking tables. Networking at virtual events will make or break your virtual conference.
When configuring your Airmeet event, you can create up to 500 different networking tables.
A networking table is basically a table with a maximum of 8 seats. Attendees can join this table, and they will be taken to a call with the other people sitting at the table. From my testing, it appears that hosts do not contribute to the limit of 8 people.
When configuring your networking table, you can change the following settings:
- The table title
- The table image
- The number of seats
I recommend that your first table is something like a helpdesk. This way, people can chat with real people when they need some help navigating around the event.
Streaming to social platforms
The ability to stream your virtual event to social platforms is a feature that a lot of event organizers are looking for. This will increase your exposure to the event.
Naturally, you do want people to actually attend your virtual event rather than the live stream on a social media platform.
Therefore, I recommend that you live stream selective sessions that will incentivize people to attend your virtual event. See it as extra marketing for your event.
When setting up your live stream on the backend of your Airmeet event, you can select which session you want to live stream.
To which social platforms can I stream my Airmeet events?
You can stream your Airmeets into Facebook and YouTube natively. In addition, you can stream into LinkedIn and Twitter by adding your Real-Time Messaging Protocol (RTMP) details from Linkedin and Twitter on your Airmeet Dashboard.
Can I stream into Airmeet from other platforms?
You can also stream sessions from another platform such as YouTube. You can configure this when setting up sessions on your Airmeet event. When adding a new session, select “Use a streaming software”.
You will then get a stream key and stream URL that you need to enter at your streaming source.
It’s quite simple. B2B companies need to integrate with their existing MarTech stack to have a real-time data flow. This helps them to:
- Report on the event success;
- Apply lead scoring based on the actions during the event;
- Handover the Marketing Qualified Leads to the sales team as soon as possible.
- Start the follow-up process as soon as possible.
I’m a data-driven marketer and whenever I review a marketing tool, one of the first things I check are the integration capabilities.
I was pleased to find out that Airmeet integrates with marketing automation software such as Hubspot. You can integrate with your Airmeets by using the API access keys.
As covered before in this Airmeet review, Airmeet also offers an integration with Zapier, essentially enabling you to integrate with almost every marketing tool.
Sponsorship / exhibitor booths
Sponsorships are an essential ingredient to the success of large virtual conferences. Selling sponsorships add tremendous value to your virtual events.
It will help event organizers to:
- Offset the costs of organizing the event and drive extra revenue.
- Create extra exposure to the event.
- Add value to their event audience.
There is a caveat with selling sponsorships for events, and it’s an important one. When you sell sponsorships, you better be equipped to add value to your sponsors.
Companies sponsor virtual events for two primary reasons:
- Lead generation
- Brand building and awareness
So when I review virtual event platforms, I check which capabilities the platform has for sponsors to generate leads.
This is such a crucial topic, so we will dive deeper into this subject a bit further down in this article.
During my Airmeet review, I was pleasantly surprised by their exhibitor booth features. Below an example of an exhibitor booth.
The exhibitor booths themselves look quite good. I’ve been at both sides of the table. I’ve organized virtual conferences with virtual booths, but I’ve also sponsored virtual events in which we had a virtual booth.
Now let me tell you why I’ve highlighted the exhibitor booths from Airmeet as a key feature.
Imagine you’re an event organizer, and your goal is to generate leads. Take a look at the screenshot above and let’s see if you can come up with the answer yourself.
You will see two things that stand out:
- The “Register interest” button
- The networking tables
As an event sponsor, these are crucial things and these are the things that will drive value for the sponsor because it starts conversations. In B2B, you need to build relationships. Without relationships, you won’t get the deal. These networking tables at the virtual events start the initial conversations and it will shorten the time to opportunity creation.
Ticketing / monetization
Most B2B events charge for tickets. It’s extremely useful when you don’t have to resort to another tool to deal with the selling of tickets.
To get started with selling tickets on Airmeet, you will need to integrate Airmeet with Stripe. You can do this by diving into your event dashboard and navigating to tickets.
Can I create different tiers of tickets on Airmeet?
Yes, you can create various ticket tiers such as “Early bird” and “VIP” on Airmeet.
Can I restrict sessions by ticket tiers on Airmeet?
It is possible to restrict attendance to sessions by ticket tiers. For example, if you have exclusive sessions for your VIP audience, you can enable a setting so that only people with a VIP ticket can attend that session.
Hosting events with sponsorships on Airmeet
Airmeets offers a bunch of features that are interesting to event organizers who are looking to sell sponsorship packages to other companies.
Sponsors get the opportunity to configure a virtual booth during the event which their staff can moderate.
Can you add sponsorship tiers in Airmeet?
Yes, you can configure up to 6 sponsorship tiers on your Airmeet events.
What do the different sponsorship tiers do?
At the moment, not so much. The different levels of sponsorships will be added to the landing page and the default event reception configuration.
The benefits that you offer in your virtual event sponsorship prospectus will have to be enforced manually.
Can exhibitors set virtual booths up themselves?
Exhibitors can configure their own booth after the event organizer has created the booth and added exhibitors to the booth by using their email addresses.
Once the event organizer has added exhibitors to the booth, they will receive an email with the request to set up their booth.
Exhibitors can add the following things to their booth:
- Company descriptions
- PDF resources
- Videos and images
- Social media links
- Booth networking tables
What is the maximum number of sponsors I can add to Airmeet?
You can add up to 50 sponsors per sponsorship tier. Airmeet has a maximum of 6 sponsorship tiers. This means that you can add a maximum of 300 sponsors to your Airmeet events.
What reporting do sponsors get access to on Airmeet?
The sponsors themselves won’t get access to any reporting. However, as an event organizer, you will be able to see the following statistics:
|Sponsor branding engagement||Sponsor name|
|Sponsor branding engagement||Total clicks|
|Sponsor branding engagement||Total unique clicks|
|Sponsor branding engagement||Total views|
|Sponsor branding engagement||Total unique views|
|Booths summary||Booth ID (system generated)|
|Booths summary||Booth name|
|Booths summary||Booth type|
|Booths summary||Total visits|
|Booths summary||No. of unique visits|
|Booths summary||No. of unique clicks on 'I'm interested' button|
|Booths summary||No. of times banner video was played|
|Booths summary||No. of unique clicks on resources in the booth|
|Booths summary||No. of unique clicks on web URLs|
|Booths summary||No. of unique users who joined table in booth|
|Booths summary||No. of unique clicks on links added|
|Booths summary||No. of times videos were played in full screen|
|Booth visitor details||Name of booth|
|Booth visitor details||Booth type|
|Booth visitor details||Name|
|Booth visitor details||Email id|
|Booth visitor details||Organization|
|Booth visitor details||Designation|
|Booth visitor details||City|
|Booth visitor details||Country|
|Booth visitor details||No. of visits|
|Booth visitor details||Is interested in being contacted? (clicked on 'I'm interested' CTA)|
|Booth visitor details||Played banner video|
|Booth visitor details||Clicked on resources in the booth|
|Booth visitor details||Clicked on web URLs|
|Booth visitor details||Joined Table|
|Booth visitor details||Clicked on links in the booth|
|Booth visitor details||Watched video in full screen|
Airmeet versus the competition
When it comes to virtual event platforms, Airmeet isn’t the only team playing the game. Other notable virtual event platforms are Intrado, Orbits, Bizzabo, and Hopin. Take a look here for more virtual event platforms.
How does Airmeet differentiate from competitors?
From my testing and experience, the biggest difference between Airmeet and its competitors is the ease of use. The platform is extremely easy to use for both event organizers and event attendees.
The last thing you want is that your event attendees don’t know what to do. We’ve only received positive feedback from our event attendees on Airmeet. It’s a straightforward and intuitive platform that’s constantly adding new features.
How does Airmeet compare to Zoom?
Zoom is a popular tool for video conferencing, but people also use it for small virtual events. Airmeets is purpose-built for virtual events whereas Zoom is built for video conferencing.
Airmeets offer a much larger suite to engage your audience during virtual events and has extensive networking features. On Airmeet, users can decide what they want to do. On Zoom, the hosts decide what the users will do.
Airmeet offers a multi-track agenda in which users can select the content relevant to them. Zoom is not capable of doing this. Airmeets allows you to add virtual booths for your event sponsors, on Zoom you can’t do this.
I’m not saying Zoom is bad. I use Zoom daily and love it. It’s just that Zoom is built for a different purpose namely video conferencing.
How does Airmeet compare to Cvent?
Another major virtual event platform is Cvent. Cvent is a more mature player on the market and has more features geared towards hybrid events.
If you’re planning hybrid events, I’d suggest using Cvent as they have better processes when it comes to checking in in-person event attendees and merging the data with your virtual audience.
The future of Airmeet
Airmeet is a relatively young company that has been improving its product like crazy. They are constantly adding new features.
The below features were added in 2021:
- Event entry rules for attendees;
- Co-host functionality
- Communication to your audience via announcements
- Allow exhibitors to set up their own booths
- Rehearsal mode
- Ticket monetization through Stripe
- Being able to edit the registration forms
- Streaming to Linkedin and Twitter
As you can see, Airmeet is evolving at a rapid pace. Take a look at the changelog of Airmeet to find out which features have been added since writing this Airmeet review.