Constant Contact has been in the email marketing industry since 1995 and amassed a 600,000 strong customer base in the meanwhile. But, can the tool compete with the new email marketing solutions in the market? 

In this review for Constant Contact, we will test out the platform and evaluate its features, pricing, the benefits and drawbacks of using this tool, and how it performs compared to its competitors. 

Our Verdict 

Constant Contact is a marketing platform that helps businesses perfect their email marketing campaigns to stay relevant in their customer's minds. In addition, it features a variety of tools to help companies manage their email lists. 

Constant Contact has been a prominent name in email marketing, over two decades. Since its inception, the platform has constantly updated and refined its features to match the growing demands of the digital ecosystem. As a result, Constant Contact has become a frontrunner for creating and executing effective email marketing campaigns thanks to its striking automated features. 

Some of the automated features of Constant Contact include trigger emails that respond to a specific action taken by the customer. It also provides auto-response emails, welcome emails, emails featuring registration forms, and interactive emails.

Another beneficial feature is that the platform tracks your email marketing results and compares the insights from different campaigns. 

Constant Contact also introduced an AI-powered website builder featuring several customizable templates. However, the options for personalization are pretty limited, and the template designs have fewer choices available. 

It also provides a reliable marketing solution to small and medium-sized businesses through its social tools that can be used to schedule posts, respond to customers, and run ads on social platforms. 

Our review gives Constant Contact a score of 4/5, as it is a complete, cost-effective option that provides full digital marketing services. 

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What is Constant Contact? 

Constant Contact is an online marketing company that assists small businesses, individuals, and non-profit organizations launch and boost their digital presence. The platform initially offered email marketing services only. However, it now also provides a website builder, ecommerce store creation, domain name purchase, logo creation, and social marketing tools.

What is Constant Contact used for? 

Constant Contact is a digital marketing tool that provides online SMB email marketing services to businesses. It extends a rich profusion of tools, including email marketing, website construction, digital store creation, and social tools. 

Email Marketing

According to the 2020 Small Business Email Marketing Report, 60% of small businesses consider email marketing very effective at promoting their product or services, while 79% of SMEs entrust email marketing as an integral part of their digital marketing campaigns.

Constant Contact sets businesses up with email marketing tools, which can be used to promote products and services, inform customers about new deals, or give updates about sales and discounts. On top of that, the platform's tools enable businesses to track their email marketing campaigns, which includes checking which recipients are opening, interacting, and sharing the email in real-time. 

Moreover, the built-in automation feature can help you send welcome emails, action emails, and follow-up emails for non-openers. 

However, it is interesting to note that this platform helps you carry out email marketing tasks and informs you of the best way to do them. For example, it tells you the ideal date and time to send an email, the recommended subject line length, as well as the correct number of links and images you need to include.  

 Website Builder

Website builder – Constant Contact Review

Constant Contact presents a website builder, which can also be integrated with the email marketing tool. So, you can use the platform's built-in AI feature to auto-generate websites that can be customized to your liking. 

The builder comes with a 'quick tour' option to guide you to access some of its most essential elements. It also has a progress bar that shows the number of steps you have completed. Additionally, the website builder has several templates for blogs, restaurants, and ecommerce stores. You can personalize each block and add or remove elements to suit your needs. 

Constant Contact's website templates are mostly mobile responsive. You can check previews for desktop, tablet, and mobile. 

Our Constant Contact website builder review recommends the tool for ecommerce stores. The website builder also comes with several ecommerce store features, such as auto tax calculations, integrated shipping, and tracking. You can also create a store using the free version and sell three items without paying a cent. The ecommerce store builder also presents you with a dashboard that features a snapshot of the store's yearly performance analysis.

Social Tools 

Our Constant Contact review also evaluates the social media tools the platform offers. With Constant Contact, you can create, schedule, and publish posts across social media, including Facebook, Instagram, Twitter, and LinkedIn.

All you have to do is connect your business accounts to your Constant Contact account and use the tool to schedule posts, get insights, and compare results. It also lets you monitor and compare the reach, impressions, engagement, and audience growth your page or post has received in the last 7, 30, or 90 days. You can also run Facebook, Instagram, and Google ads from your Constant Contact dashboard. 

Constant Contact's social tools also allow you to interact with your followers and respond to comments and direct messages. This is especially helpful since 71% of online customers prefer businesses that respond to queries made on social platforms. 

Who should use Constant Contact? 

Constant Contact is typically used by small companies with 10-15 workers and $1 million - $10 million in revenue. That said, the tool is also ideal for small, medium-sized, and large businesses that require an all-in-one digital marketing solution. 

As Constant Contact has several helpful marketing tools and features, it is also recommended for freelancers and small firms that offer email marketing services to other businesses. You can also check out some of the Constant Contact use cases to see how it can be helpful in your business. 

Constant Contact Pricing 

Constant Contact has two plans; Email and Email Plus. The Email plan starts with the rate of $20/ month and allows up to 500 subscribers. The Email Plus plan starts at $45/ month, but depending on your subscriber list, the cost can go up to $40,695.00/month (for more than 10,050,001 subscribers). 

The Email plan covers everything from email marketing, brand building tools, digital marketing, and list building tools.

Email Plan- Constant Contact Review

 On the other hand, if you go for the Email Plus plan, you can get everything in the Email plan, along with email automation, dynamic content, surveys, polls, coupons, and advanced list-building tools. 

Email Plus Plan- Constant Contact Review

Constant Contact also charges for its website builder. However, it has a low cost of 10 dollars per month. 

Pricing - Constant Contact Review

The average plans for small businesses include: 

  • Standard email plan with 500 subscribers costs $20/ month 
  • Standard email plan with 2500 subscribers costs $45/ month
  • Standard email plan with 5000 subscribers costs $65/ month
  • Standard email plan with 1000 subscribers costs $95/ month
  • Standard email plan with 15000 subscribers costs $195/ month
  • Standard email plan with 25000 subscribers costs $225/ month
  • Standard email plan with 35,000 subscribers costs $315/ month
  • Standard email plan with 50,000 subscribers costs $335/ month

You can also get discounts if you decide to go for a six or twelve-month plan. Moreover, the platform offers additional discounts for non-profits that make a pre-payment. 

Does Constant Contact have a trial?

Constant Contact does have a 60-day free trial that you can use to test out all the features. 

The Benefits and Drawbacks of Constant Contact 

For our Constant Contact review 2021, we used the platform from end-to-end to find the following pros and cons:

Benefits of Constant Contact 

  • The platform comes with a 60-day free trial that lets you test all the features
  • Constant Contact offers an all-in-one solution
  • You can sell three items during your free trial by building an ecommerce store with Constant Contact
  • The tool allows you to send professional emails, build email lists and increase sales for your business
  • You can analyze how the customers interact with your emails
  • Businesses and individuals can easily create a professional website with the website builder
  • You can get a domain name for your brand
  • Constant Contact's LogoMaker can help you design a professional logo for your brand. You can also customize the pre-existing logo designs
  • You can also manage your social channels and run advertisement campaigns on Facebook, Instagram, and Google with Constant Contact
  • Constant Contact also has niche features that you can add to your website or social platforms
  • It also enables you to accept payment from customers for events. However, this feature does have an extra charge
  • The platform is easy to operate, has a diverse range of designs and templates, and has high deliverability rates
  • Constant Contact also extends several channels for customer support, including live chat and phone calls. 
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Drawbacks That Can Hamper The Constant Contact Experience

  • The option for customizing the templates are limited
  • It does not support the option to add videos yet
  • The prices are higher for businesses with a large subscriber list
  • It does not have integration options with third-party partners
  • It has supplementary charges for additional users

What Are The Key Features Of Constant Contact? 

Constant Contact offers several features within its digital solutions. These include:

Newsletter Creation

Constant Contact allows you to create a newsletter with its easy-to-use editor. In addition, you can customize a pre-designed template by adding your logo, contact details, and message.

Newsletter Editor – Constant Contact Review

Type of Emails It Can Send

With Constant Contact, you can send traditional emails, newsletters, event notifications, automated emails, as well as auto-response emails. You can also use the platform to carry out A/B testing, event registration, surveys, and polls.

Availability Of Niche-specific Templates

The platform includes over 200 niche-specific templates that you can customize for your email marketing. You also have the option to create templates that use your brand colors, fonts, and styles. 

Templates – Constant Contact Review

List Management

With Constant Contact, you can group lists from contact activity, contact insights, list memberships, subscribers' contact information, tags, and ecommerce activity. 

High Deliverability Rates

The platform has a high deliverability rate. This means it can faultlessly deliver emails to some of the most popular emailing platforms, such as Google's Gmail, Yahoo, AOL, and Outlook. 

Registration Forms Insertion

You can also send registration forms via email that allow potential customers to subscribe or unsubscribe from your email list. 

Comprehensive Reporting 

Constant Contact also gives you insights into the performance of your email. For example, you can check the spam rate, bounce rate, unsubscribe rate, emails-opened rate, click trends, engagement trends, and other metrics. It also enables you to compare the results of two different email campaigns. 

Reporting – Constant Contact Review

Error Check Ability

Before sending out an email, the tool provides you with an error check, such as missing links or the presence of unedited placeholder text. You can also see the email preview before sending it out. 

Unlimited Storage

Both Constant Contact plans provide unlimited storage. 

Additional Features

To compile our Constant Contact review and ratings, we examined additional features available in the advanced plan. For instance, the platform adds a sign of authentication to your emails, as it supports Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF). 

With the advanced plan, you can also assign account manager, and campaign creator roles, thus allowing multiple people to work with your account. Additionally, the platform extends around 400 apps and integrations that you can use. It also offers a landing page editor that can be accessed through the form builder. 

Apps and Integration – Constant Contact Review

Constant Contact vs. competitors 

Despite being in the market since 1995, Constant Contact has several competitors that have popped up in recent years. Let's compare Constant Contact with some of its biggest contenders. 

Constant Contact vs. Mailchimp Review

Both Constant Contact and Mailchimp dominate the email marketing industry. You can easily set up an account on both platforms in a few minutes and access a panel of email designs. In addition, you can send automated emails using both platforms. 

It's important to note here that with Mailchimp, the deliverability rate can range from 96% to 99%, whereas Constant Contact has a strong deliverability rate of 98%. 

Both the platforms give the option of A/B testing, registration form integration, report creation, integrations. Moreover, they are both easy to use. However, Constant Contact does provide you with an option to chat with the customer care representatives via phone, live chat, and email. In contrast, Mailchimp does not offer phone support. 

Constant Contact vs. Campaign Monitor

It is automation software that enables businesses to send professionally compiled emails to customers and clients.  While it does offer similar services to Constant Contact, Campaign Monitor falls short in its platform support. Constant Contact is supported on web-based, iPhone, and Android app platforms, but you can only use Campaign Monitor for web-based platforms. 

Unlike Constant Contact, Campaign Monitor does not offer customer support, SMS marketing service, invoice creation, predictive analytics, bulk social media posting, sales report creation, social CRM, and real-time sales alerts. It also limits you from adding customized web content. 

That said, Campaign Monitor is relatively cheap, as the rates start from as low as $11 / month. You can also start a free trial to test out the services. 

So, if you are looking for a full-service platform, Constant Contact would be the recommended choice. 

Constant Contact vs. AWeber

AWeber is another marketing automation and email marketing tool that assist small businesses in setting up their email marketing campaigns. Like Constant Contact, the platform enables companies to use email templates, use auto-response emails, and manage subscribers. It also has a tracking feature, as well as A/B testing for specific email features.

Additionally, both the platforms offer similar pricing, with AWeber starting at $19.99 per month. However, with Constant Contact, users are provided with a discount for making an annual payment. This makes the platform more suitable for companies that require intensive email marketing. 

Both Constant Contact and AWeber come with an easy-to-use interface. However, Constant Contact's design is created for beginner-level users. 

Considering the similarities between the two, Constant Contact and AWeber go neck-in-neck. You can choose the right platform by identifying your requirements. Although if your business depends on successful email marketing, Constant Contact would be the more economically feasible option. 

Check out our AWeber review here.

Constant Contact vs. Mailjet

Mailjet is another email marketing platform that gives Constant Contact a run for its money. The platform has several features that are similar to Constant Contact. 

Compared to Constant Contact, Mailjet provides limited services to users, as it does not include customer surveys, image libraries, landing pages, and web forms. Additionally, Mailjet has limited platform support; it does not work with Android, iPhones, and iPads. 

That said, Mailjet does offer an affordable service, with its packages starting at $8.69 per month. Moreover, it has a free trial version for users to test it out. 

In this comparison, Constant Contact takes the win due to its library of advanced features. 

Conclusion

All in all, Constant Contact presents several digital solutions for businesses of all sizes. It covers everything from website creation to email and social marketing, thus making it a convenient tool for your business's growth. You can try its free trial version and explore its many features to see if it's right for you. 

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Written by:
Ricky is the founder of Markletic. He's an expert in B2B Marketing and Demand Generation strategies that drive rapid revenue growth for companies. Ricky has been leading marketing teams at global tech companies for 5+ years.