In this Filo review, I will test and highlight the main features of Filo, benchmark them against the competition, analyze their pricing model and dive into some benefits and drawbacks of Filo.

For easy navigation, please refer to the table of contents.

Our Verdict

Filo is a virtual event platform with great use cases for companies who are looking to host internal events such as workshops, deal reviews, training, QBRs, sales kick-off events, onboardings, and for people who manage distributed teams.

Since its inception, Filo has been able to create a virtual event platform that smartly integrates with existing marketing technologies.

When first diving into the platform, I was impressed by the ease of configuring events. I do have a lot of experience with virtual event platforms. Currently, Filo doesn’t have an in-app onboarding experience which would be useful for people who are new to organize virtual events.

My main use case for using Filo would be to host the aforementioned event types such as workshops. Especially in tech companies, workshops are a great tool to accelerate a sales cycle. By using Filo, you can take the customer experience of people who participate in workshops to the next level.

Even though Filo offers a wide range of MarTech integrations, I’d like to see this further develop so it’s easier to integrate with marketing automation platforms such as Marketo or Hubspot

All in all, we score Filo 4 out of 5 for people who are looking to host collaborative events.

What is Filo?

Filo, founded in 2020, is a virtual event platform that is purpose-built for collaborative events such as workshops, meetings, and internal events. Filo directly integrates Zoom, a market-leading video conferencing platform. This allows for collaborative events with high quality and video quality by using software that many people are familiar with already.

What is Filo used for?

Many event organizers use Filo to host internal events such as sales and marketing kick-offs, Quarterly Business Reviews (QBRs), mid-year kick-offs, and workshops.

Marketing departments are also able to organize lead generation events that rely heavily on networking and collaboration, which makes it a suitable platform for B2B organizations.

Who should use Filo for virtual events?

Event organizers should use Filo for virtual events when there is a need for a platform that promotes collaboration, engagement, and networking.

Managers and HR teams that have distributed teams are an ideal audience for Filo as the platform excels at bringing people together. 

How many people can attend an event on Filo?

There is no limit on the number of attendees when hosting events on Filo. However, as Filo is heavily relying on Zoom to facilitate the breakout sessions, there is a limit that Zoom imposes of 500 attendees per breakout session.

Filo Pricing

Does Filo have a free version?

Currently, Filo doesn't have a free trial, however, prospective users can gain access to several of their events or a demo space in Filo to try it out. 

How much does Filo cost?

Filo has a pricing model based on the number of attendees as well as the level of support you need for your event.  Support services range from strategy consultations to set up and event design, to live day-of support.

Is Filo worth it?

As a manager of a distributed marketing team, I believe that Filo is worth the investment as it helps with internal relationship building. At the end of the day, this makes my marketing team more effective.

However, every case is different and only you can be the judge if Filo is worth it to you. Filo offers a heap of features for hosting collaborative events and I do believe that Filo can be implemented for a variety of use cases. For me, it means that Filo is offering significant value for money.

The benefits and drawbacks of Filo

Benefits of Filo

  • Through the integration with Zoom, attending breakout sessions is a smooth technical experience.
  • You can brand the platform and custom configure it according to your needs.
  • On the Filo platform, you can host live meetings, recorded sessions or livestreams. This allows you to create a persistent space for content with a variety of formats.
  • You can add tiles or widgets to your event that embed resources such as agendas, documents, slides, polls, or several other tools. This is ideal as people will not have to leave the virtual event platform.
  • As breakout sessions take place through Zoom, there are plenty of hybrid event capabilities.
  • Integrates with 25 other tools such as Google Drive.

Drawbacks of Filo

  • There is no integration yet with marketing automation tools such as Marketo or Hubspot.
  • Some companies restrict the usage of Zoom. This will make it cumbersome for some attendees to participate. There is a workaround solution for people with restricted Zoom access.
  • Attendees can’t create their own agenda as there are no scheduling features.
  • You can’t add custom fields to the registration forms and people have to be imported into Filo manually.

Filo virtual event platform overview

When I first attended an event on Filo, there were a couple of things that stood out to me.

  1. It’s very easy to navigate around the platform for people who’ve never used it before.
  2. You instantly see which other people are attending the event and this helps with networking.
  3. I noticed that many tools were integrated/embedded into the platform which enables users to stay on the platform rather than having to open a new tab.
Event Platform Overview - Filo Review
Overview of an event on Filo.

When exploring the platform, it’s good to get acquainted with their terminology to help you navigate.

Fil’s virtual event platform consists of:

  • A campus;
  • Floors;
  • Rooms;
  • and Tiles.

Let’s take a closer look.

What is a Campus in Filo?

A campus on Filo is essentially the domain of a customer. Each customer will get a Campus and on that Campus, they can create Floors, Rooms, and Tiles. The Campus is your virtual event venue that you can fully customize for your virtual events.

Campus - Filo Review
Example of a Campus on Filo.

What is a Floor on Filo?

Floors on Filo are customizable spaces in which you can add Rooms. Many event organizers will have a certain theme for a floor. Inside that floor, there will be rooms in which people can collaborate or meet.

Examples of dedicated floors are:

  • Sponsor booths;
  • Networking areas;
  • and themed floors such as design sprints.

Floors are dedicated areas with rooms in your virtual events.

Rooms - Filo Review
Floors on Filo.

What are Rooms on Filo?

Rooms on Filo are spaces on Floors that people can enter. Inside Rooms, event organizers can add Tiles. Inside Rooms, you can add videos, resources, and you can set up networking spaces that people can join through Zoom.

Rooms Overview - Filo Review
Rooms on Filo.

What are Tiles on Filo?

Tiles are widgets that you can add to Rooms and Floors on Filo. Tiles are essentially the components that you use to build Rooms and Floors. You can think of it as a whiteboard, chairs, tables, and magazines in a normal room.

Examples of Tiles that you can use on Filo:

  • Google Slides & Docs;
  • Miro Whiteboard;
  • Resource list;
  • and Predefined Zoom meetings
Tiles - Filo Review
Tiles on Filo.
Tile List - Filo Review
Tiles that you can add to Rooms and Floors.

How long does it take to set up a basic event on Filo?

When testing a sample event, it took approximately half an hour to set up a basic event on Filo. This included adding 3 Floors with 3 Rooms on each Floor.

Below you will find the breakdown of the various configuration steps we’ve completed when setting up a basic virtual event on Filo.

Configuration StepDuration
Configuration StepDuration
Setting up 3 floors (considering graphics are already created)4 minutes
Adding 4 tiles to each floor (2 rooms, 1 video, 1 Google Slides)15 minutes
Adding 1 Zoom tile and 1 Google Docs tile to each room (6 rooms, 2 on each floor).6 minutes
Creating 2 new user roles1 minute
Setting up a registration page2 minutes
Total28 minutes

How does Filo tackle attendees who can’t use Zoom?

Some companies restrict the usage of Zoom due to company policies. People dealing with such policies can enjoy Filo events by using the browser version of Zoom rather than the app. Alternatively, people can dial in but will miss features such as being able to see and share the screen.

A third option is Filo can link to calls in Microsoft Teams or other services, however, some of the more advanced features (like seeing who is on the meeting) are not available.

Do you need a Zoom license to use Filo?

You do not need a Zoom license to host events on Filo. When creating a Zoom meeting tile, you can decide to use your company's Zoom license, or Zoom licenses provided by Filo.

Enterprise organizations will prefer to use their own license, but for smaller businesses, it’s useful to be able to use Filo’s licenses.

However, there are some caveats to using the Zoom license of Filo.

  1. You can either use the free Zoom license with video calls limited to 40 minutes,
  2. Or you can use the upgraded license but Filo will charge you with the imposed costs (if choosing to use licenses provided by Filo).
Zoom costs - Filo Review
Adding a Zoom tile.

Do I need to pay extra to use the Filo Zoom license?

Yes, if you use the upgraded Zoom license from Filo, then they will charge you with incurred costs.

Can you send notifications to the entire audience on Filo?

Yes, as an admin you can broadcast notifications to the entire campus on your Filo events. Simply click on the 3 dots next to your event name and click on “Make an Announcement”.

Announcements - Filo Review
Broadcast notifications on Filo.

Please note that these are text-based announcements only.

Can I add more user roles on Filo?

Yes, it is possible to add more user roles to your events on Filo. User roles can be used to restrict access to certain floors, rooms, and tiles.

To add more user roles, click on your event icon on the top left corner, then click on the gear icon. Proceed by navigating to “Roles.

Add user roles - Filo Review
Click on the gear icon.
Add user roles 2 - Filo Review
Add user roles.

Can I create event registration pages on Filo?

Yes, it is possible to create basic event registration pages for your events on Filo. You can add basic details such as your event name and a description. 

Create a registration page - Filo Review
Setting up a registration page on Filo.

You can also select a header image and an icon for your event. In addition, you can select the roles that new registrations should receive. 

Registration page roles - Filo Review
Apply roles to new registrations.

The registration page that you will create with Filo is rather basic so I’d recommend creating a registration page on your own website.

Can I edit the forms on the registration page?

No, you can’t edit the fields on the registration form. Therefore, it’s best to create a form on your website and then transfer the registrations over to the Filo platform.

Can I bulk upload registrations to Filo?

Yes, you can download a member list template in which you can include the email addresses of the people you want to import to the event. Alternatively, you can copy and paste the email address manually.

Import members - Filo Review
Importing members into Filo.

Can users create their own agenda on Filo?

No, users can’t natively create their own schedule on Filo. Filo is a virtual event platform that should be used for events focused on collaboration such as workshops. It’s not advised to host large virtual conferences on Filo. For large virtual conferences, I recommend taking a look at Airmeet.

What are the key features of Filo?

Every event platform comes with unique features that give them a competitive edge. The virtual platform market is becoming more saturated and Filo successfully captured a niche in the market, namely internal events focused on collaboration.

So, what are the features that Filo has implemented to make them a great option for events such as workshops, training, QBRs, and kick-off events?

1. Networking Profiles & features

A key to hosting successful events is the ability to network. This applies to internal and external events.

Filo has recently released a new feature called “Networking Profiles”. Event organizers can create pre-defined tags that people can select. The idea is that people will select tags relevant to them.

They should either select tags that they want to learn more about, or their area of expertise.

Network Profile Settings - Filo Review
Create tags for networking.

When your audience has selected tags, the systems of Filo will use these tags to create connection recommendations. People can then message each other and meet.

This brings me to the next networking feature that really stands out to me.

Access to the full audience list and personal rooms

When you attend events on Filo, you will be able to see everyone that’s attending the event.

Audience list - Filo Review
See the full attendee list on Filo.

Let’s say you want to meet with someone, then you can simply click on that person’s name, and then you’re presented with a few networking opportunities:

  • Message
  • Invite to my current room
  • Invite to Room
  • Send a Tap

This essentially means that with a click of a button, you can invite that person to your personal Zoom meeting. This is key for networking and a great feature in my opinion

Networking features - Filo Review
Individual networking options on Filo.

2. Seamless integration with Zoom

By now you’ll understand that Filo heavily relies on Zoom for major networking capabilities. This would be cumbersome if the transition from the Filo platform to Zoom wasn’t smooth.

Fortunately, Filo has done a great job when it comes to the integration with Zoom. For example, on the Filo platform, you can already see how many people are in a Zoom meeting.

Nobody wants to join a meeting that’s empty, so it’s really useful to see which rooms have meetings with attendees in Zoom. This prevents you from having to open the Zoom application and having to close it again. In short, it helps you to save time.

See people in Zoom meetings - Filo Review
See who is inside Zoom meetings on Filo.

3. Customizability of the platform

As an event organizer, customization is pivotal for me and for my branding team. If you’re organizing virtual events, you want to be able to customize the platform according to your branding guidelines.

When configuring events on Filo, I found that most of my customizability requirements were met. You can even decide to go for a dark or light theme which helps with accessibility.

On Filo, you can fully customize the floors and rooms. You can even add custom HTML tiles. This essentially means that you can design tiles fully according to your needs. This is for people with advanced needs. Most people will experience that their customization needs are met by the integrations offered on the platform. This brings me to my next point.

4. Integrations

If you met me, you’ll know that I’m a tool guy. I love working with marketing tools online to make my life easier.

Naturally, when reviewing Filo, one of the first things I analyzed was the integrations. What I like about Filo is that it offers many integrations focused on media, productivity, whiteboard, and polling. The good news is that you can use and access these tools directly on the Filo platform.

This means that you don’t need to open another tab to access the content and your audience can stay on your campus.

Some noteworthy integration on Filo are:

  • Google Docs, Google Sheets, Google Slides;
  • Miro;
  • YouTube and Vimeo,
  • Zoom;
  • Calendly;
  • Slido;
  • and Spotify.

You’ll see that all of these integrations are focused on hosting collaborative events and by now you’ll know that it is the sweet spot of Filo. 

How does Filo compare to other virtual event platforms?

As mentioned, the virtual event space is becoming increasingly more saturated with vendors. So how does Filo stack up against some other virtual event platforms?

Filo versus Airmeet

Airmeet is a virtual event platform that is more focused on hosting larger external marketing events. People go to Airmeet to host conferences with sponsorship booths and the ability to create an agenda and extensive session capabilities.

In contrast to Airmeet, Filo focuses on internal events and team collaboration, specifically sales collaboration. Filo stands out when it comes to hosting collaborative events such as workshops, training, QBRs, and onboarding events. In addition, Filo is perfectly capable of hosting mentioned event types in a hybrid format due to the Zoom integration.

Filo versus Cvent

A major virtual event player is Cvent. Cvent offers the full suite when it comes to event marketing: in-person, virtual, and hybrid. Their technology and partnerships are mature and enterprise organizations who are looking to host large-scale external events will consider Cvent.

On the flip side, Filo can be used by HR directors and other managers to organize internal events and streamline communication in distributed teams. Managers can configure the platform in a way so that distributed teams feel more united by promoting collaboration.

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Written by:
Ricky is the founder of Markletic. He's an expert in B2B Marketing and Demand Generation strategies that drive rapid revenue growth for companies. Ricky has been leading marketing teams at global tech companies for 5+ years.