It is touted as one of the most reliable email marketing solutions out there. But does GetResponse really have the marketing capabilities to fulfill the needs of SMBs? 

In this review for GetResponse, we check out some of its most prominent features, pit it against its biggest competitors, look at pricing plans and study its advantages and disadvantages in great detail. 

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Our Verdict

GetResponse is an email marketing platform that streamlines your online marketing efforts with various helpful tools. It puts everything such as auto funnel, webinars, email marketing, autoresponders, and more in one place for ease of access.

So, all in all, it promises to be a comprehensive marketing solution that goes beyond email to offer SM marketing, CRM, lead generation, webinar marketing, and e-commerce functionalities. 

However, its primary use is email marketing because its features are ideally suited to plan email campaigns, send out online surveys, and follow up autoresponders and newsletters. These capabilities make it a pretty powerful resource for SMEs (small and medium-sized enterprises) that rely on email marketing to get the word out. After all, emails are a powerful communication tool that never gets old and is the most professional way to get in touch with employees, clients, leads, and other stakeholders. 

GetResponse has been around since 1998. Since then, it has done a great job adapting to the growing needs of businesses in the digital era, particularly within the marketing domain. 

It also doesn't hurt that GetResponse is targeted at small businesses. It's affordable, offers insights that help tweak the campaign for maximum effectiveness, and gives users a view into the receiver's habits by analyzing how they react to the emails. 

However, the interface is tricky to get the hang of, and the templates are limited. Also, the progress report isn't delivered in real-time, making it harder to know how well your campaign is doing till it is too late.

Still, we give GetResponse a 4 out of 5 stars because it is still an excellent tool for entrepreneurs and small businesses that want an automated email marketing tool that doesn't break the bank. 

Let's explore this tool in detail so we can show how GetResponse warrants this score. 

What is GetResponse?

Main Features Overview – GetResponse Review

GetResponse offers robust yet straightforward solutions that can be customized or scaled according to your needs. The tools are perfect for businesses that want to create and implement high-impact, effective campaigns that are guaranteed to drive ROI.

Simply put, GetResponse is an online campaign management and email marketing platform that can send out interactive newsletters, follow-up campaigns, video emails and develop targeted subscriber lists. With GetResponse, you get to take advantage of responsive email design, marketing automation, landing page creator, analysis tools, and hundreds of email templates that are ready to use. 

What Is GetResponse Used For? 

This tool acts as an all-inclusive online marketing platform that allows you to unify online campaigns to effectively maximize ROI, manage sales and advertise through various online mediums.

So, it makes it easier for entrepreneurs to streamline their audience and send out targeted emails using several different email marketing techniques. In fact, you can use it to ensure a 99.5% deliverability rate, so there is an extremely high chance your emails reach destination inboxes.

It also allows you to segregate clients and leads into separate lists by their position in the funnel, demographics, and other factors. This helps you target each list with different types of content and marketing material, which goes a long way in developing a long-lasting relationship with them and build a customer base that is profitable as it is responsive.

Who Should Use GetResponse? 

We recommend GetResponse for growing businesses that need an inbound marketing tool that is fool-proof, easy to use, and cost-effective. It lets you drive traffic, get organic leads, nurture them through funnels, and convert them into loyal customers. 

It is also a good option for e-commerce stores as GetResponse has fantastic functionalities for aiding their growth. For starters, you can use its integrations with Shopify and Magento to send out timely cart abandonment emails, granular customer tagging, and offer personalized content. These capabilities alone can significantly increase the profitability of your online business.

Also, if you want to automate your marketing efforts to save time and money, GetResponse should be your go-to resource. Their visual builder is super intuitive, so your funnels essentially build themselves. From there, personalization and advanced email analytics can enable business growth without requiring you to put in the extra effort.

GetResponse Pricing 

Pricing Overview – GetResponse Review

The basic plan starts at $15/month and lets you cater to a maximum of 1,000 subscribers. Then there's the $25/month plan for up to 2,500 subscribers and the $65/month plan for 10,000 contacts.

Their plans include autoresponders and unlimited emails, and there is no fee for setting up your account. Here's a breakdown:

Landing pages & website builderUnlimited visitors and landing pagesUnlimited visitors and landing pagesUnlimited visitors and landing pagesUnlimited visitors and landing pages
Custom automation workflowsNo5UnlimitedUnlimited
Abandoned cartNoYesYesYes
Web event trackingNoYesYesYes
Automation segmentationNoYesYesYes
The number of users. You can add 5 more for $20.13510
Advanced FeaturesBasicPlusProfessionalMax
WebinarsNo100 attendees300 attendees500 attendees
Sales funnels15UnlimitedUnlimited
Custom DKIMYesYesYesYes
Live chatYesYesYesYes
Campaign consultingNoNoNoYes
Salesforce integrationYesYesYesYes
Contact scoringNoYesYesYes
Account migration supportNoNoNoYes
Price based on subscriber tiers BasicPlusProfessionalMax
1,000 users$15 / month$49 / month$99 / month
2,500 users$25 / month$59 / month$119 / month
5,000 users$45 / month$79 / month$139 / month
10,000 users$65 / month$95 / month$165 / month
25,000 users$145 / month$179 / month$255 / month
50,000 users$250 / month$299 / month$370 / month
100,000 users$450 / month$499 / month$580 / month$1199 / month

Here's how you can qualify for a discount:

  • If you get the 12-month package, you receive an 18% discount
  • Or get the 24-months package for 30% off
  • NGOs automatically qualify for a 50% discount

Other Notes On GetResponse Pricing Plans

Once your subscriber list grows beyond the confines of your plan, you are automatically bumped to the next plan. Thus, if you pay for the $15 basic plan, which provides a maximum of 1000 contacts, but you exceed even by one, you will have to pay an extra $10 in the coming month for the 2500 subscriber tier so that you don't lose out on these added contacts. 

You also have the option to cancel your plan any time you would like. However, keep in mind that data saved on the platform gets deleted soon afterward, so export your user lists before revoking your GetResponse plan. Also, know that they won't refund your money even if you cancel a day after you subscribed to their services. 

Does GetResponse Offer A Free Trial? 

Yes, you can try GetResponse before you buy, with a 30-day free trial. 

The Benefits And Drawbacks Of GetResponse 

We used GetResponse extensively over a few months to see if their promises hold weight. Here's what we found out: 


  • The fact that it offers a no-strings-attached 30-day free trial is quite impressive and something we have not seen in most other email marketing platforms
  • It offers third-party integration with several software to make automation easier. Some integrations include Microsoft 365, CartBounty, Salesflare, and SaveMyLeads
  • It has hundreds of templates for all kinds of emails and marketing collateral
  • It is super easy and quick to create a campaign on the GetResponse platform and takes just a couple of minutes
  • It has excellent customer support through live chat that is available in over eight languages, making it reasonably inclusive
  • The prices are undeniably affordable, making it great for those just establishing their businesses or those with a limited marketing budget
  • It provides unlimited emails regarding the plans or the tiers you have selected
  • Its user-friendly interface makes for a pleasant user experience overall


  • It doesn’t offer a free-to-use plan 
  • It allows a maximum of 500 attendees per webinar
  • Slack support, dedicated support, and phone support are only provided for those subscribed to the max plan
  • The basic plan doesn't offer complete automation
  • It can be challenging to manage multiple GetResponse accounts

What Are The Key Features Of GetResponse?

Features Overview – GetResponse Review

Features Overview – GetResponse Review

GetResponse offers marketing automation, autoresponders, email marketing tools, landing pages, webinars, auto funnels, along with a robust suite of email marketing tools. These let you set up campaigns, follow-up autoresponders, online surveys, and email newsletters. As a result, your clients feel more connected with you after receiving personalized emails on all critical occasions. 

All in all, Get Response has over 30 features that include:

Landing Page Builder

Landing Page Builder Feature Overview – GetResponse Review

GetResponse's intuitive landing page builder is great for amateurs since it offers simple drag-and-drop functionality to build entire web pages. This way, you can easily create web forms and landing pages that are 100% responsive. In addition, it helps create web pages for webinars, sales, opt-ins, thank yous, downloads, and about me within a couple of minutes. Users can also analyze, test, and use their findings to optimize their web pages and improve conversion rates. 

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Marketing Automation

The marketing automation feature allows users to build scalable workflows based on their customers' goals. These autoresponders are action-based and enable you to create messages that can be triggered by specific recipient actions, along with customized one-to-one responses. Also, with GetResponse, users can use advanced segmentation tools that will enable them to easily divide their contact list into a subgroup, allowing them to tailor emails accordingly.

Webinar Integration

Webinar Integration Feature Overview – GetResponse Review

GetResponse has a robust webinar platform integrated with email marketing tools so that users can easily send out demos, training sessions, and product announcements. Some of its features are: 

  • Polls
  • VoIP Capabilities
  • Attendee Management
  • Desktop Sharing
  • Presentation Sharing
  • Chat Moderation

Also, GetResponse allows users to decide if they want to password-protect their webinar or let it be public. 

Comprehensive Reporting

The reporting capabilities of GetResponse are pretty powerful. Users receive basic reports directly in their dashboard to get a summarized overview of their campaign. An email analytics section provides further details to users through bars and graphs that represent numbers for opens, bounces, complaints, clicks, and unsubscribes. 

GetResponse vs. Competitors 

Several email marketing platforms give GetResponse a run for its money. Let's take a look at some of its direct competitors. 

GetResponse Vs. Aweber

GetResponse and Aweber essentially have the same tools and functionalities when it comes to email marketing. However, due to added features like the sales funnel builder, marketing automation, webinar capabilities, and cost-effectiveness, GetResponse seems to be the more attractive option between the two.

Aweber is suitable for up to 2,000 contacts and does have a better unsubscribe/spam tolerance. Also, Aweber informs you if you can do something to improve your spam count and give you time to fix issues instead of closing down your account.

GetResponse vs. Twilio SendGrid

Twilio SendGrid is a communication platform that lets businesses communicate with customers using marketing and transactional emails. However, even though it offers similar features as GetResponse, it’s not smooth sailing with Twilio.

That’s because it is challenging to view previously dispatched emails, and you need to pay extra to view emails older than four weeks. Also, its customer support does need work as it is challenging to reach representatives. GetResponses email and chat customer support are good, but they no longer offer phone support.

GetResponse Vs. ActiveCampaign

GetResponse is the clear winner here as it has clear-cut tools that make it easier for users to use its CRM capabilities. However, in terms of CRM, ActiveCampaign would be the platform of choice. Also, it has quite an affordable yearly plan of just $39 per month for email marketing. 

Its content and segmentation also seem to be a bit less clunky than GetResponse. However, when it comes to email templates, ActiveCampaign has much room for improvement compared to GetResponse. 

GetResponse vs. HubSpot Marketing Hub

Hubspot Marketing Hub is a robust platform that offers an all-in-one CRM, sales, marketing, and customer service software along with support, resources, and methodologies to assist businesses. 

We have determined that HubSpot Marketing Hub was a lot easier to use and conduct business with when compared with GetResponse. However, GetResponse is far easier to set up. 

Ongoing product support seems to be preferable in HubSpot Marketing Hub and roadmaps and feature updates. Also, if you want to meet several business responsibilities in one go, HubSpot Marketing Hub may be the better option in such a case. 

The Potential Of GetResponse

Now, most people think that GetResponse is only significant for onboarding clients and letting them know about your products and services. However, there is so much more GetResponse can be used for. Try it to:

Create Slideshows, Banners, and Videos With Social Ads Creator For Your Social Media Platforms

Social Ads Creator Overview

Even though email is a great way to convert leads, social media also offers a prime opportunity for you to connect with your target audience and potential customers. It can be used to drive quality traffic to your landing pages and website through paid ads and organic social media activity. 

Creating content that looks great and matches the overall look of your brand is essential when doing so. The GetResponse Social Ads Creator is an application that allows you to create social media marketing content without any hassle.

You can add product names, prices, and photos to automatically create various sets of branded slideshows, banners, and promotional videos. Then choose the ones you like, edit them if necessary and share away.

You get 200+ templates to choose from, and you can select photos from the GetResponse photo library or add your photos. Also, it’s possible to change colors, fonts, size, and text to what you would like and add a custom message and your logo so you can share your posts with your followers.

Generate Leads On Instagram And Facebook With Paid Ads

Paid Ads Creator Overview

GetResponse allows you to run paid adverts to reach your target audiences on Instagram and Facebook. Again, driving traffic from your social media platform to your landing page or website will help you convert people by leading them to your product or making them subscribe to your newsletter.

It is quite a simple process to create an ad. All you have to do is:

  • Enter an ad campaign name
  • Connect it to your Facebook Page
  • Select the audience you would like to target with your ad
  • Set ad runtime and total budget
  • Create content that follows Facebook's advertising policies. 

Also, you will not need the Facebook Ads Manager, but you can use the Facebook Ads tool within GetResponse’s Paid Ads section.

In conclusion, this verified review for GetResponse shows that it offers many useful features for businesses of all sizes and from across niches, and they can take advantage of these at a nominal fee. From social media advertising to email campaigns, GetResponse covers most of the tasks within a marketing strategy, making it a worthwhile investment.

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Written by:
Ricky is the founder of Markletic. He's an expert in B2B Marketing and Demand Generation strategies that drive rapid revenue growth for companies. Ricky has been leading marketing teams at global tech companies for 5+ years.