In this Semrush review, I’m going to test one of the most famous online visibility tools, used by over 6 million people.

It’s an extensive review, so for easy navigation please see the main areas below.

Our Verdict

TL;DR SEMrush has played a key role in helping me to improve online visibility for various websites over the years. It’s a complete toolset that eliminates the need for some other tools such as social media scheduling tools.

I love that I can go to one tool with so many different use cases. SEMrush is ideal for companies of all sizes and their pricing model scales up as you need more users to access the software.

SEMrush is an ideal tool for audiences ranging from bloggers to enterprise organizations. The tool provides you with accurate data related to SEO metrics, keyword and topic research, competitive research, PR brand monitoring, link building outreach tools, and social media posting tools.

SEMrush offers over 45 tools and new users might be overwhelmed with the vast access to data. Fortunately, SEMrush has an academy with extensive access to resources so that everyone can become an expert at the software. 

Based on my years of experience with the tool and the quality of services they provide, SEMrush scores a 4.5 out of 5.

If you’re serious about improving your online position including search engine rankings, social media followers, and online authority, then SEMrush should be on your shortlist. You can try out the software for free here.

What is SEMrush?

SEMrush is an online visibility management platform that has been around since 2008. It’s a mature player on the market that’s being used by companies such as Nike, Tesla, Booking.com, Vodafone, and many more.

In fact, at least 45% of the fortune 500 companies are using SEMrush to improve their online positions. On their website, you’ll find many customer success stories.

SEMrush currently has over 6 million registered users and since its inception, they’ve launched over 48 tools that help marketers to achieve online dominance.

SEMrush evolution of tools.

Most people will recognize SEMrush for their SEO tool suite. However, it must be noted that nowadays, their offering is much more extensive than just SEO tools. With SEMrush you can do additional things such as:

  • Social media management
  • Content optimization & distribution
  • Competitive analyses & PR monitoring
  • Analyze which paid ads your competitors are running
  • SEO writing tools

Now, this is the tip of the iceberg and in this SEMrush review, we will dive into their main features in greater detail.

Who is SEMrush for?

As mentioned above, a large percentage of the fortune 500 companies are using SEMrush to improve their online visibility. However, don’t let this fool you.

SEMrush is not just for enterprise organizations and the good thing is that their pricing model caters from starting businesses to enterprise organizations. Naturally, their main target audience is enterprise organizations because they can sell bigger licenses and make more money.

However, SEMrush is really for anyone who owns a website and is interested in improving your online presence. This means it’s suitable for bloggers, e-commerce websites, affiliate sites, and any other site. 

SEMrush is allowing people to develop their SEO & content strategy backed by data. Modern marketers will also make data-driven decisions. Besides, why reinvent the wheel?

The competitive toolset allows you to see what’s working for the competitors in your niche and you can simply replicate this or apply the skyscraper technique.

In this SEMrush review, we will dive into the features that they offer that help you to drive more traffic to your website and social accounts.

Why do we use SEMrush?

We at Markletic are using the tools of SEMrush for several reasons and we’ve done so for several years. When selecting the tool, we probably had many of the same questions that you’re having right now. In the Q&A section of this review, we will answer some of those questions.

The main areas for which we use SEMrush are:

  • Topic research for articles
  • Keyword research
  • Social Media posting & scheduling
  • Brand monitoring
  • Backlink data & link building
  • Competitive research

You can do a lot of research on marketing tools, but you’re never going to fully understand if it’s right for you without testing. Based on our testing and use case, SEMrush was right for us. The good thing is that SEMrush offers a free trial version so that you can analyze whether you’ll get value for money for your use cases.

Try SEMrush for free!
Check if SEMrush is right for you in a 7-day trial

The main features of SEMrush

SEMrush is offering over 45 tools that people can use to improve traffic to their website and social profiles. I won’t review all those tools but I’ll review the most important ones.

Take a look below and you will see the user interface of SEMrush.

SEMrush User Interface

Once you have some experience with SEMrush, the dashboards, in general, are easy to understand. However, for people new to SEMrush, these dashboards might be a bit overwhelming. There is a lot of data.

In the navigation panel on the left, you will find the list of all the tools that SEMrush provides. It’s categorized by:

  • SEO
  • Local SEO
  • Advertising
  • Social Media
  • Content Marketing
  • Competitive Research

Now, we’ll dive into some of the individual tools, for easy navigation, I’ll be reviewing:

SEMrush SEO Tools

In the SEO category, SEMrush offers many tools that will help you to define your SEO strategy. It’s an extensive set of tools ranging from backlink management to technical SEO.

I use this toolset whenever researching keywords for new articles on Markletic. I typically have a general topic in mind but then I need to find long-tail keywords that are of lower competition. Also, it allows me to drive a more targeted audience to Markletic which helps with conversions.

Besides, we use SEO tools to find opportunities in the market by analyzing gaps. We also check out our backlink profile monthly to ensure we are on track for our monthly goals.

Below you’ll find an overview of the SEO tools and I’ve highlighted the tools we use most often. We’ll review them in greater detail a bit further down in this review.

SEMrush SEO tools overview

Competitive research

There are 5 competitive research tools in the SEO section namely, “Domain overview”, “ Traffic Analytics”, “Organic Research”, “Keyword Gap”, and “Backlink Gap”.

These tools give you useful information about your competitors. You’ll be able to track an estimate of their monthly traffic, average visit duration, and bounce rates. You’ll also be able to see from which countries your competitors are receiving traffic. This will help you to get an understanding of their local market maturity.

For example, below is the traffic distribution of YouTube.

Traffic Distribution

It must be noted that this data will become more accurate as the website of your competitors is maturing. For relatively new websites, this data will become less accurate. I usually take this data with a grain of salt but it helps to give you a general idea of the traffic performance of your competitors.

The easiest way to land a #1 position on Google is through featured snippets. Even if your domain authority is not very high yet, being listed in a featured snippet means that you’re on the top of the search engine results page (SERP).

In the Organic Research section of the competitive tools, you’ll be able to find out which featured snippets your competitors are winning and in how much traffic that is resulting. This is very useful information. Below, an example of the featured snippets that YouTube is winning.

Organic Research Tool

Now, if you go to Google and type in “How to tie a tie”, you’ll in fact see the featured snippet.

Featured Snippet on the Google SERP

If you see which featured snippets your competitors are winning, you’ll get a lot of information about their content marketing strategy. You can use this to your advantage.

Naturally, featured snippets are not the only feature on the search engine results pages. You’ll also get access to features such as “People also ask”, “ featured videos”, “FAQ”. For the full list, see below. This information is incredibly useful. However, in my niche the featured snippet is the biggest value add.

SERP Features

Now, I’m a firm believer that you should rely on your strategy and strengths. However, this data is useful to see if you’re missing out on any marketing opportunities that you might not have spotted yet. We check this data monthly.

The competitive section also allows you to see which keywords bring in the most traffic for your competitors and if their position is changing on the search engine results page. If you see a sudden increase, they must have done something right so it’s useful to analyze those articles to check how they realized the increase. For example, it might be their article structure or backlink profile. Find what it is and replicate!

Organic Positions

Keyword research

There are 4 keyword research tools in the SEO section, namely: “Keyword Overview”, “Keyword Magic Tool”, “Keyword Manager”, “Organic Traffic Insights”. 

I use some of these tools extensively and some not so much. If you’re researching SEMrush, then you probably also took a look at Ahrefs, which is their main competitor.

I use both tools. In my opinion, SEMrush is better at providing keyword data and Ahrefs is better at backlink data.

With that said, before creating an article on Markletic (including this one), I dive into SEMrush to do a bit of research regarding keywords.

Naturally, if I’m going to invest time in writing an article, I’d like for people to read it. The last thing you want is spending hours on an article and no one bats an eye. Therefore, it’s always a good idea to invest some additional time upfront to do keyword research. Perhaps you’ll find out that you shouldn’t write the article at all!

Regarding keywords, SEMrush has the largest database in the market with over 20 billion keywords. Some tools only have great data in the United States, but SEMrush has over 120 country databases.

The keyword research tools are probably the biggest reason why I invest money into SEMrush. Let’s take a look at the keyword “B2B Marketing”. 

Instantly, SEMrush will provide you with a list of keyword variations, research questions, and related keywords. This is incredibly helpful. Especially for relatively new websites, focusing on questions that people type into the search engines is a good way to get traffic at the early stages.

Keyword variations on SEMrush

I usually then dive into the Keyword Magic Tool to get a deep dive into the keyword that I’m interested in writing about.

The keyword magic tool gives you a massive list of keyword variations including long-tail keywords and their volume, trend, keyword difficulty, CPC, competition, and the current SERP features. This is huge.

Imagine that there is no featured snippet for a certain keyword, this means that Google is needing this information. If you published a post optimized for a featured snippet, the chances are high that you’ll get it.

In any case, what I like about the keyword magic tool is that you can analyze your keyword by broad match, phrase match, exact match, or related. This gives you an impactful list of keywords that you should include in your articles to drive more traffic.

Keyword Magic Tool

Depending on the majority of your domain and its authority, you can select keywords with a level of difficulty and volume that’s right for your website. Younger websites will look for low difficulty keywords and mature websites will look for high volume keywords.

In general, I really like the keyword research tools of SEMrush. As I said, it’s the majority of the reason why I invest monthly. 

Try SEMrush for free!
Check if SEMrush is right for you in a 7-day trial

I’ll be honest with all of you. I don’t like link building. I prefer to spend my time creating quality and highly linkable content.

That does not mean that link building is not important - it absolutely is. Your website needs to have a healthy backlink profile for search engines to start trusting it.

Furthermore, while I don’t like the activity of link building, I like seeing high authority domains pointing to my website. I typically check which articles those high authority sites are linking to, and try to create similar articles that meet that quality level.

Backlink data is fundamental and every person who is optimizing for search engines should look at this diligently.

On SEMrush, you’ll be able to view things such as new and lost backlinks, the number of backlinks that you have, referring domains, backlink anchor text, and your pages with the highest number of backlinks. I must say, this information is incredibly valuable to have right at your fingertips.

Backlink Tool

Now, I mentioned that I don’t like the activity of gathering backlinks by emailing people and asking for link insertions. However, SEMrush does have a tool to make this extremely easy.

Meet the link building tool. Enter your domain, and you’ll get a list of domain prospects. These are other domains that are similar to yours (or your main keywords) and therefore they are good to have on your shortlist for outreach approaches.

The link building tool has a couple of tabs namely: “Overview”, “Prospects”, “In Progress”, “Monitor”, and “About”.

Link building tool overview

When going to the “Prospects” tab, you’ll see a list of websites that are similar and are highly likely to link to your domain.

Prospects for link building

Now, this is where the real added value comes into play. You can move these domains to “In Progress”. You can then click on “Email”, and SEMrush will actually provide you with some email addresses of the domain in question. 

This saves you a lot of time researching email addresses and this means you can do more outreach approaches.

Basically, this means you don’t need to pay for another tool to do this.

Email addresses in the link building tool

Naturally, it’s not going to give you the email address of their CMO. However, it will point you in the right direction. Link building by contacting people is a numbers game, after all.

Overall, the data that SEMrush provides for backlinks is very reliant and complete. They crawl over 17.2 billion URLs per day. However, if you have both SEMrush and Ahrefs, I’d probably use Ahrefs for their backlink data. It’s a bit more accurate.

However, if you only have access to one tool, then you’ll be more than fine with the backlink data that SEMrush provides. 

On-Page & Tech SEO

Naturally, you simply can’t get away with just writing good content to improve your rankings on search engines. Your website also needs to be technically optimized.

Now, many tools will help you with this such as Google Pagespeed Insights, GTMetrix, or Pingdom. They will give you some insights into how your website is performing in terms of speed, amount of javascript, and so on.

What I like about the Site Audit tool of SEMrush is that it automates some of the work. Of course, if something is wrong, you still need to fix it yourself, but you can track performance automatically.

Add your domain and the overview screen will look something like this:

Site Audit tool

Click on your website and you’ll be able to deep dive into some details.

Site Audit overview

As you can see, there are 208 warnings for Markletic. I have some work to do!

Site Audit Markletic & Warnings

Fortunately, it’s mostly missing ALT attributes for images which is a simple fix.

If you want to improve your online visibility, small things such as these matters. The rest of Markletic is pretty well optimized, but there is always room for improvement. It’s great to not have to scan your website manually for missing ALT attributes, for example.

The next tool in the Tech SEO section is simply amazing. It’s the SEO content template tool. You enter a keyword and SEMrush will check the top 10 articles for that keyword on Google. Consequently, it will recommend how to create SEO-friendly content.

You will receive full access to these features if you’re on their Guru plan. Let’s take a look at an example for the keyword “B2B Event”.

SEO Content Template

As you can see, it provides semantically related words, recommendations for domains to acquire backlinks, a minimum readability score, and text length. This is incredibly helpful and I use this every time I create a new article.

SEMrush also has a tool called the On-Page SEO Checker. It gives you a list of pages that you should consider updating. Moreover, it actually gives you a list of ideas on what to do!

On-page SEO checker

If you’re using Trello, you can export these ideas directly to Trello.

Here is an example of the ideas that the tool provides. 

Content optimisation ideas

The tool will give ideas in the following categories:

  • Strategy ideas
  • Backlink ideas
  • Technical SEO ideas
  • User Experience ideas
  • SERP feature ideas
  • Sematic ideas
  • Content ideas

These ideas are generally a good place to start brainstorming when considering to update certain pages to get more traffic. It’s up to you to analyze whether the expected traffic increase is worth the input of effort.

For example, if you have a piece of content that is crucial to your business, then you better make sure to optimize it.

SEMrush Local SEO Tools

The next feature in this SEMrush review is an absolute time saver for local businesses. It’s the listings management tool.

Basically, the tool allows you to edit your business information and distribute it automatically to the most authoritative directories! It will be submitted to 80 directories in the US and 40 in other countries.

In addition, it will automatically make sure that your business becomes voice search ready. For example, this means that when people ask Amazon Alexa or Google Assistant to find a nearby restaurant, the voice search assistants will be able to recommend your business. This will make a huge impact on your business.

The tool will also remove duplicate information on directories and track local rankings and allows you to manage reviews and user suggestions. This tool is an absolute must-have for local businesses as it will just save you an incredible amount of time.

For large corporations, it’s useful to manage office addresses throughout all major directories and enable voice search assistants. This feature is already available in the free trial of Semrush

SEMrush Advertising Tools

Moving on to the advertising tools in the SEMrush suite. At this stage, sometimes tools are listed multiple times in the sidebar. For new users, this might be confusing. As an example, the Keyword Magic Tool is listed under the SEO category, but also under the advertising category.

This is probably something that I’d have personally changed in the UI. So, if you’re wondering if there’s any difference when tools are listed twice, there is not.

For this SEMrush review, it means that I won’t be reviewing the same tools that are listed in multiple categories, as they are the same tools, but simply used for different purposes.

Below is a screenshot of the advertising tools that SEMrush offers that I use most frequently. Again, I did not highlight repeated tools.

Advertising Tools on SEMrush

It must be noted that in the above screenshot the CPC Map tool will be discontinued. This is because SEMrush can’t guarantee that the data displayed is accurate. This is a respectable choice. Instead of offering a tool in which they invested resources, they chose to discontinue it because it’s missing their quality standards. That says something about the other tools they offer and their confidence in them.

Market analyses - Advertising

Let’s review some of the key tools that I use personally in the market analyses section of advertising tools in SEMrush.

I mostly use these tools as competitive analyses. I want to understand which ads my competitors are showing and which keywords they are using. Historically, I used tools such as MOAT for this. However, I now use SEMrush as it provides the information that I need and it prevents me from using multiple tools. This also means it saves me costs.

Diving into the Display Advertising tool, you get access to information when entering a domain such as:

  • The number of ads
  • Amount of publishers
  • Audience demographics such as gender and age
  • A list of real ads used
  • Insights into which ad type is being used such as images, HTML, or text
Display Advertising Tool overview

Now, when you want to dive into some of the details, you can go to the “ads” tab. This will give you information about how many times SEMrush has seen the ad, when it was first and last seen, and finally, in which countries.

Display Ads deep dive

Instantly, you get an idea of the investment strategies of your competitors. This is incredibly useful.

On the flip side, you can also get this information if you are looking for a keyword. Let’s take “dog food” as an example.

I usually sort the field “Days Seen” from high to low. Companies that are running successful ads probably run them for a good period of time - they are successful after all. I then look at the ads’ design and keywords used. I’ll use this as inspiration for my own ads.

Ads examples for the keyword "Dog Food"

Now, back to competitive research. SEMrush also gives you insights into the landing pages that your competitors are using. Similarly, you get access to information such as “Times Seen”, and “Days Seen”.

Again, I sort “Days Seen” from high to low because it will give me insights into which of their landing pages is the best performing.

Best performing ads

Overall, the insights that you get into which advertisements are working and the keywords that your competitors are using is very helpful. It gives you insights into their strategy and investment decisions. By seeing in which countries they are investing, you might be able to spot their decisions in penetrating new markets.

Try SEMrush for free!
Check if SEMrush is right for you in a 7-day trial

Keyword research - Advertising

The Keyword Research section in the advertising category provides some unique tools that PPC specialists can use to make their lives a little easier.

A unique tool in this list is the PPC Keyword Tool. As a PPC specialist, you’ll be working with keyword lists daily and you probably get your keyword intelligence from various sources. 

With the PPC Keyword Tool, you can import keywords from various sources and it will automatically remove duplicates for you. You can group keywords, refine them but also create a list of negative keywords. Once done, you can export the list of keywords to your desired advertising platform.

The benefit of this tool is that you have a centralized place where you can do keyword research. You can add keywords to your campaigns that you’ve discovered from your competitive analyzes from tools on SEMrush. Rather than manually copy and paste your keyword discoveries on SEMrush, you can add them to your campaigns with a click on a button.

In the PPC Keyword tool, you’ll find information such as keyword difficulty, CPC, and volume. If the keyword difficulty is low, you might want to decide to just create an article that covers this topic. However, for saturated keywords, advertising might be the best option if that keyword is important to you.

PPC Keyword tool

The PPC Keyword tool also allows you to search keyword data on targeted locations, even drilling down to city-levels.

After removing keywords that are too competitive, I usually export this list from SEMrush and import it into Google Ads for campaigns. It’s nice to have a centralized place for keyword list generation. In the advertising section, this is probably the tool that I’ve used most often myself.

I find myself using the filters quite extensively. I typically filter the keyword lists by CPC or by keyword difficulty. For example, below I’ve applied the filter to only show keywords that have a CPC of less than $10.

PPC Keyword tool filters

SEMrush Social Media Tools

As mentioned earlier in this article, SEMrush is not just an SEO tool. They’ve been extending their toolset and now include functionalities such as social media posters, similar to Buffer or Hootsuite.

Personally, I really like that I don’t have to navigate to a bunch of different tools. In this SEMrush review, we will take a look at their Social Media Poster and Social Media Tracker tools. They also offer a Social Media Ads tool but as it’s in beta and I haven’t used it, I can’t give a detailed opinion about it.

Below is an overview of their social media tools.

SEMrush social media tools

Social Media Poster

I’ve always had an interest in automating the scheduling of social media posts. For me, this was always a time-consuming activity that I didn’t like. Previously, I used Buffer for social media post scheduling. Buffer is a great tool and I’ve always been delighted with their service.

However, since using SEMrush for SEO, I’ve started to experiment with their social media scheduling tool. I was pleased to see that they offer all the functionality that I need. Since this discovery, I’m now only using SEMrush for my social media postings and migrated away from Buffer.

For creating social media posts on SEMrush, you have three options:

  1. Manually create a post on SEMrush;
  2. Bulk upload a CSV file;
  3. Using their Google Chrome extension

Take a look at the screenshot below to get an impression of how the UI looks like when creating manual posts.

Post to social media from SEMrush

There are a couple of scheduling options namely:

  • Add to queue
  • Schedule at a certain time
  • Publish regularly
  • Post now
Scheduling options

Typically, I just add posts to my queue. However, for certain posts, it’s useful to publish them multiple times on social media. The publish regularly function is so useful for this. I use this feature with evergreen content, for example

When adding posts to your queue, you’ll be able to edit them and see a timeline of your future posts, as displayed below.

Social Media posts queue

Again, I love that this tool is integrated into SEMrush and that I don’t have to use another tool for this. You can add the following social networks to SEMrush:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Google My Business

You can test this feature in the free trial of SEMrush.

Social Media Tracker

Having accurate social media analytics is key to defining a successful internet visibility strategy.

SEMrush provides detailed analytics such as demographics, mentions, page likes, engagement, and posts data.

For example, see Markletic mentions on social media below.

Brand name mentions

The tool also gives you insights into when your audience is online so that you can figure out the ideal time to post to social media.

Best time to post - online audience

Naturally, you also want to understand how your competitors are performing on social media. This is crucial to analyze their market penetration compared to yours. 

Social Media Tracker
Try SEMrush for free!
Check if SEMrush is right for you in a 7-day trial

SEMrush Content Marketing Tools

A tool so heavily focused on SEO couldn’t miss out on some content marketing tools to make our lives easier!

SEMrush is currently offering 6 content marketing tools. We’ll review 4 of them namely: Topic Research, SEO Writing Assistant, Brand Monitoring & Post tracking.

I’ve decided to not review the content audit tool as I don’t have a lot of experience with that particular tool. We’ve reviewed the SEO content template tool earlier in this article.

For the visual people, you’ll find an overview of the SEMrush content marketing tools below.

SEMrush content marketing tools

Topic research

If you’re ever lacking the inspiration to come up with new topics to write about then the topic research tool has got you covered. This tool has given me a lot of inspiration for posts on Markletic.

At some stage, I was writing a lot about B2B events, so let’s take that keyword as an example for this review. When you first enter the topic research tool you need to select a keyword that you want to research. Again, let’s go for “B2B events”.

The tool will then present you with cards of keyword ideas and it will also give you insights into the search volume.

Topic Research Tool

That’s already a good starting point. Let’s take a look at “Social Media”. After clicking on the card that says “Social Media”, the tool will provide you with additional information.

It will give you headlines from existing posts but also a list of questions that people ask on the search engines. In particular, the latter is most valuable to me. In my articles, I like to answer research questions so that people leave Markletic with some knowledge gained.

Topic Research questions

You’ll also get insights into the keyword difficulty and topic efficiency. If you’re a fan of mind maps, you’re in luck. The tool also visually presents this data in the form of a mind map.

Topic Research Mind Map

I’ve used this tool a lot to get inspiration for articles. It must be one of my favorites in the SEMrush suite. The only thing that I’d like to see added are trendlines of the traffic volume and keyword difficulty. That would make this tool even more complete.

SEO writing assistant

Personally, I write all my articles on Google Docs and then copy them to Markletic. Writing articles in Google Docs is useful for collaboration and add-on purposes.

One of the tools that SEMrush offers is the SEO Writing Assistant. This tool does exactly what it says: it assists in writing articles in an SEO-friendly way.

The benefit of this tool is that it checks your content in real-time so that you can make optimizations on the fly.

SEMrush developed add-ons for Google Docs and WordPress. Alternatively, you can simply copy and paste the text in the tool on SEMrush.

The tool is available on the Guru plan and upwards. It will give you SEO recommendations, but it also conducts plagiarism checks, and it checks your tone of voice. The tools check your keyword competitors’ content and then provide recommendations.

It’s a useful tool that I usually run after writing an article. I check the recommendations and validate if it’s worth implementing.

Brand monitoring

Next up in this SEMrush review is the brand monitoring tool. This tool checks the web to see if your brand name is mentioned in articles.

I’ve always been a huge fan of measuring my share of voice compared to our competitors. The goal is of course to have a larger share of voice than them.

With the brand monitoring tool, you can select the countries that you want to analyze. This even helps field marketing teams to see if their local PR efforts are hitting home.

For each article in which your brand is mentioned, SEMrush provides the following data:

  • Estimated Reach
  • Backlink yes or no
  • Language
  • Authority score of the domain
  • Traffic estimations of high, medium, and low
  • Sentiment

A couple of things in this list should excite you when thinking about improving your online visibility.

We all know that backlinks are still a very important ranking factor. If your brand is mentioned in an article, and they didn’t link back to your website, then you have a low-hanging fruit for link building.

9 out of 10 times people will add a link to your website if they’ve mentioned your brand name already. Reach out to these people and score some easy backlinks.

Brand Monitoring Tool

This tool is a goldmine for easy backlinks but also to measure your share of voice on the internet. You can actually send these articles with your brand mentioned to the link building tool of SEMrush. The link builder tool will give you the email addresses of the website in which your brand was mentioned.

That’s the great thing about SEMrush. All of their tools are integrated with each other which makes life so much easier.

Post Tracking

The post tracking tool is a tool that I don’t use very often myself. I probably check this on a quarterly basis.

The tool allows you to track a number of articles on your website and it will give you access to data such as:

  • Shares on social media
  • Backlinks
  • Number of words
  • Keywords
  • Referral traffic

When I check this quarterly, I enter my top 20 articles in the tool. Then I try to find some common patterns that could identify why those articles have performed well.

To be honest, for traffic analytics, I just use Google Analytics because it provides me with a lot more details and more accurate results.

SEMrush Competitive Research Tools

In the competitive research section of the SEMrush tools, you’ll find a lot of repeated tools that you also find in other categories. However, it’s useful to have all these tools consolidated in a single category.

Below is a list of all the tools that you’ll find in this category. However, I won’t review them as I’ve already reviewed them earlier in this article. Again, it’s just a consolidation of tools that you also find in other categories such as their SEO tools.

Semrush Competitive Research Tools

SEMrush Pros and Cons

Wow! That was a huge list of tools to review. In general, those tools have provided me with a lot of value throughout the years and it’s helped to accelerate the growth of numerous sites that I’ve worked on.

Naturally, for every tool, there are some pros and cons. A tool can’t be perfect, so I’ll give you my opinion about what SEMrush does really well and some of the things they can improve.

SEMrush Pros

  • It’s a very complete toolset that eliminates the need to use other tools. This means that you don’t have to be subscribed to a bunch of different tools, and can simply use SEMrush. A great example of this is their social media poster tool. Because of this, I don’t have to worry about using another social media scheduling tool.
  • It’s probably one of the best tools out there when it comes to keyword research and data.
  • You can create your own dashboards so that you have the required information at your fingertips without having to dive into multiple tools.
  • The Local SEO tools are an absolute time saver for local businesses and it’s almost guaranteed to result in extra sales.
  • SEMrush integrates with Google Data Studio so that you can create your own dashboards.
  • It has a large and helpful community.
  • Their academy has loads of useful resources to learn about the tool but also search marketing in general.
  • Their customer support team is very responsive.
  • The topic research tool helps a lot to get inspiration for new articles to write about.

SEMrush Cons

  • SEMrush’s user management can be a bit annoying at times and the costs of adding users can add up quickly.
  • There is a lot of information at your fingertips. This can be overwhelming for new users. On the flip side, they do have an academy to learn.
  • SEMrush doesn’t integrate with CRMs
  • The email addresses that the link building tool provides are mostly of webmasters. It would be great if they can enrich this data from sources such as Hunter.
  • You need to be on their highest plan to get API access.
  • Backlink data can be improved compared to Ahrefs.

SEMrush Pricing & Trial

SEMrush offers three pricing tiers in the form of a subscription model. This is common for software companies and considered best practice.

The pricing starts at $119.95 per month for their “Pro” plan. Their middle plan, “Guru”,  is $229.95 a month. Finally, their “Business” plan is $449.95 per month. These prices are applicable when you chose monthly billing.

SEMrush monthly pricing

You get a 16% discount if you choose for annual billing.

SEMrush annual pricing

The main difference in their pricing plans is depicted below.

Main difference in pricing tiers

SEMrush Free Trial

SEMrush does offer a free trial and I’d strongly urge you to test it out. Even if you read this entire review and perhaps some other reviews online, you’ll never be able to understand their complete offering without diving into the platform.

They offer more than 45 tools and the use case for using SEMrush will be different for every person. The trial that SEMrush is offering is only 7 days. My advice would be to first analyze for yourself which problem you need to solve.

Once you’ve figured that out, sign up for the trial and give it a spin. Take some time to browse through all the tools and figure out if it's right for you.

You can sign up for their free trial here.

Is SEMrush worth it?

If SEMrush is worth the investment is totally up to you. If you’re going to log into the platform every now and then to check out some data then it’s not worth it.

However, if you’re serious about improving your online visibility and you’re willing to put in the work, then yes, it’s probably one of the best tools on the market that you can purchase.

Myself, I’ve used SEMrush for years and it’s been worth it for me. The insights to keyword data have been instrumental in defining content marketing strategies to grow online visibility for many websites that I’ve worked with.

SEMrush eliminates the need for me to use other tools such as social media scheduling tools. It’s an all-in-one package that for me has been worth the investment.

While SEMrush does offer some tools that save you significant time, the majority of their tools will give you access to data. That data is only going to be as valuable as the things you do with the data. If you’re just going to stare at the data then don’t invest. 

On the other hand, if you use that data as input to define your online visibility marketing strategies, then it’s definitely worth the money and it’s going to be difficult to live without the tool.

So for me, yes, SEMrush is worth it. However, you’re the only person that can decide if it is worth it for you. My advice is to just give their trial a shot.

Whether you’re a small or large business, the extra business and sales SEMrush will help you to generate will be well worth the investment.

Try SEMrush for free!
Check if SEMrush is right for you in a 7-day trial

SEMrush academy

Naturally, for a tool as extensive as SEMrush, there’s going to be a learning curve. There are so many features that you’ll discover as you’re using the platform - even for experienced people.

Fortunately, SEMrush has an academy where you can go and learn all about the software. You’ll be able to watch helpful lessons given by experts, get practical tips, and there are even some quizzes!

Once you got the hang of it, you can even become a SEMrush certified user, which will look great on your CV. Currently, there are over 20000 people who are certified.

Having this many people certified also means that there’s a huge community that you can tap into when you’re in need of help.

Below a list of communities.

SEMrush Q&A

Can I get a free trial on SEMrush?

Yes, you can sign up for a free SEMrush trial here.

Can I cancel my SEMrush free trial?

Yes, you can cancel your SEMrush trial at any time.

Is SEMrush worth the investment?

In my opinion, SEMrush is worth the investment given that you actively use the tools as input for your online visibility marketing strategy. SEMrush provides you with a lot of intelligence. That intelligence is only valuable if you do something with it. On the other hand, SEMrush eliminates the need to use other tools such as social media schedulers. It’s very useful to have an all-in-one toolset.

Which feature from SEMrush is most valuable?

This really depends on your use case for the tool. In general, their SEO tools are considered to be their most valuable asset.

What is SEMrush’s authority score?

It’s a score from 0 to 100 that measures the online authority of a website. The higher the score, the better. Many factors contribute to this score such as the backlink profile, website maturity, and content quality.

What is semrush used for?

SEMrush is marketing software used to improve the online visibility of companies by providing data related to keywords, SEO metrics, competitive analyses, advertising data, and social media tools.

If you found this review useful and you want to test out SEMrush, I’d appreciate it if you sign up for the free trial using this link. It’s an affiliate link and I’ll receive a small commission if you decide to use the software. I’ve used SEMrush for years, and I’m delighted with the product.

Share this article with your friends
Written by:
Ricky is the founder of Markletic. He's an expert in B2B Marketing and Demand Generation strategies that drive rapid revenue growth for companies. Ricky has been leading marketing teams at global tech companies for 5+ years.