According to Blue Corona, there are over 30 million small businesses in the United States. This number accounts for 99 percent of small business owners in America. However, some 80 percent of small businesses don’t invest in content marketing and that’s where they fail to realize the huge opportunities that come with it.
If you’re a small business owner, do not worry! There are many ways you can go neck and neck against the bigwigs online. You just have to strategize and diversify your online marketing approaches. If you’re still in a pickle about dipping your toes into digital marketing, here are five reasons why you should.
1. INTERACT WITH PROSPECTS 24/7
As a small business owner, you have to anticipate the tough competition, especially if you’re fighting against the more prominent brands in your niche. During the initial phase of your business, it’s going to be challenging looking for your prospects. And we all know how crucial communication is to garner conversions.
When building a sales funnel, you want to lead your prospects from the top of the funnel down to the bottom. And to do that, you have to constantly communicate with them. Digital marketing has paved the way for easy interaction with your prospects.
For one, your website is the primary conduit between you and your target audience. Having a website means your prospects can learn more about your products and services 24/7. Plus, the ability to integrate chatbots on your website means you can interact with them even in the most inconvenient time zones.
2. EVERYONE IS ONLINE
The dawn of technology has opened up doors for small businesses to be seen online. Moreover, it has also allowed small business owners to foster relationships with their target audiences. And this is due to the fact that everyone is online. According to a Statista survey, there are 4.57 billion digital users in the world. That is half of the world’s population! Now, if that number doesn’t compel you to start your online advertising strategy, we don’t know what will!
Whether you’re banking on influencer marketing, social media marketing, or online ads, rest assured your audience will see your ads — provided that you create the most captivating ads while dwelling on analytics.
3. EASY AND QUICK TRACKING AND MONITORING
As with any industry, marketing will also evolve according to demand. And with state-of-the-art digital marketing tools, applications, and software, it’s now very easy to specifically target your audience. All you have to do is rely on analytics.
For instance, when creating a social media marketing plan on Facebook, you can target your audience by setting the demographics and psychographics of your audience. While these are only available for paid ads, you may also use the free Boost Post feature on Facebook.
But that’s not all. Aside from social networks, you may also use analytics to target the right audience even outside social media. Your paid ads, landing pages, and email all have the capacity to be displayed to your target market.
4. CATER TO CONSUMERS’ PURCHASING BEHAVIOR
Gone are the days when you shop around for a particular item, hoping that you’ll find the perfect one you’re looking for. Nowadays, consumers would prefer to read online reviews first before purchasing.
According to OptinMonster, 87 percent of buying decisions are due to research-conducted reviews. That said, social proof is all the rage right now when it comes to digital marketing.
Although conventional marketing like outdoor advertising still works to this day, it’s relatively more expensive than digital marketing. The upper hand of banking on online advertising is being able to optimize your budget.
You’ll have carte blanche on how, when, and where you want to spend every dollar. This is beneficial for small businesses that have limited marketing budgets during the seed stage of their journey.
One important aspect of digital marketing is your ability to grow organic traffic to your website. Here is how to Get Fast Organic Traffic to Your Website.