Whether a newcomer to the world of business or a veteran, every small business entrepreneur should be aware of the importance of branding, developing a fantastic website, and making it available for mobile. However, developing all of this will be for nothing if you aren’t using the right online marketing strategies. 

While more traditional marketing strategies can prove to be effective, online marketing presents a vast number of outreach opportunities that can result in an immediate boost in business and the building of a stronger relationship with your audience. That being said, there are certain ways in which you should approach the marketing of your small business in order to generate the results that you are after.

Why the right strategies matter? 

Failure to identify the right marketing strategies can result in a waste of your time and resources. The most important thing that you can do so as to avoid a misstep of this nature is to clearly identify your target audience and acquire as much information about that audience as possible.

If you are currently looking for the most effective online marketing strategies to help you reach your target audience, here are three strategies that you should consider for your small business.

1. Link Building

If your target audience is the sort who will most likely be looking to find a business like yours via a search engine, then link building can be a valuable tool to utilize. Essentially, if someone searches for a keyword or phrase that is relevant to your company on Google or another search engine, you want your website to appear high on the results page. Accomplishing this starts with having good SEO for your website.

By using link building, you can improve your SEO and make your website more relevant and credible in the eyes of Google. That being said, link building isn’t the easiest aspect of online marketing that you will come across. You can learn more about this marketing strategy at www.clickintelligence.co.

2. Paid Social 

Many small business owners as of yet are still unaware of the power of social media marketing when it comes to reaching their target audience online. If your audience is one that is likely to spend a great deal of time on social media, you can generate an immediate boost in business by utilizing social media advertising.

Websites like Facebook and Instagram make it relatively easy for businesses to advertise on their sites and target specific types of user. Moreover, this can prove to be one of the more cost-effective strategies that you can implement.

3. Content Marketing

One of the most popular online marketing strategies that you should certainly consider is that of content marketing. This involves creating content for your website that is optimized for search engines and that is of high quality. 

Everything from your written content to the images that you use should be developed and chosen with the intent of increasing your search engine ranking. Furthermore, it is important that you are diligent in updating your content on a regular basis, as this will play a role in your search engine rankings as well.

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Written by
Ricky Wolff
Ricky's North Star is growth. He is the founder of Markletic, a blog about growth hacking and demand generation in marketing.