TikTok has taken the world by storm and is believed to have over a billion users. It is an addicting platform where users can post and watch all different kinds of videos. It is popular for dances, challenges and everything in between.
In addition to having fun and making cool videos TikTok can also be a very valuable marketing tool. There are several examples of companies and brands finding a lot of success on the platform, too.
But how can you use TikTok to help market your product? Well, that is exactly what this blog post is going to go over. Without any further ado, let’s go over three flawless strategies for marketing a product on TikTok.
Create and Run Your own Page
The first strategy to use is to create and run your own TikTok account and page. You will be responsible for filming and posting all of your videos. It is also up to you to come up with the ideas, find your target market and ensure the videos are on-trend and are things your audience wants to see.
Of course, you also want to consider editing the videos you post. For example, check this out if you want to learn more about how to smooth your skin with a video filter. In addition to that, you may also want to edit the audio of your video, add some subtitles, or even get creative with some colorful filters.
Also, before ever actually posting a video, it is a good idea to familiarize yourself with TikTok and how the content works. The content is generally more casual and takes itself less seriously than on other platforms. It is authentic, and if you can’t get it right, your videos may fall flat.
This is a fairly difficult strategy as mastering a platform is never easy, but it can have incredible results and net you a ton of new fans and customers if your videos and content are funny, informative, educational or valuable in another way.
Run Ads on TikTok
Next, you can decide to simply run ads on TikTok to get your product in front of the right people. All it takes is to sign up for a TikTok Ads account, and create campaigns and choose who you want your ads to reach. You will need to include the keywords, videos, categories, and text that appears in your ad.
There are a number of different kinds of ads that you can run in TikTok. There are ads that are in-feed, branded hashtags, brand takeovers and others. Your ads should generally be quite short, and draw the viewer in immediately. They need to show off your product in a good light, and show what it can do and why people should want to buy it.
This is a great method for those who simply want to get their product out there, without having to build up a user base or develop relationships with other users.
Partnering With a Creator or Influencer
If you don’t feel like creating your own page, but want to do more than simply create ads, you could partner with an existing creator or influencer. You can create videos for their page, offer your product to them to feature in a video and do any number of other types of collaborations.
Of course, make sure their audience and fans are people who would be interested in your product. When you reach out to them, be sure that you can offer them some value too. This could be through giving them free products or even paying them. This is also a viable option for those companies who are trying to build up their own page but need a little boost from someone who already has the following.
In conclusion, these three strategies are all incredible at helping you market a product to the masses on TikTok. They can get your product in front of the right people, who are interested in purchasing it.