The Importance Of TikTok Marketing For B2B Marketers - An Engaging Guide

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TikTok is a successful social media application in the digital world. So you cannot think of the word "social media" without TikTok. Since it was released in 2016, it has 856 billion active users monthly, and 20.33 million people use TikTok every day.  

Because of this popularity, many brands are jumping on to TikTok to show their talents and grow their business among a wider audience. More than 50% of TikTok's global users are under the age of 34. If your target audience lies under the above category, TikTok is a great place to grow your business. 

For B2B marketers, TikTok is a perfect place to share engaging content to gain massive customers for your business. Additionally, B2C marketers are already using TikTok to increase their brand exposure. 

Likewise, TikTok provides excellent opportunities for B2B marketers to grow their business with a wider audience. In this guide, I'll share some engaging tips for B2B marketers to improve their business on TikTok. 

 Let's get started!!

Tip 1: Create Engagement With Your Audience 

Every marketer uses TikTok to promote their brand or services to a wider audience. But as a B2B marketer, you need to think differently to increase your business reach.  

Instead of creating videos to increase your sales, you can share creative content and make your audience buy your product or services. Maintaining a good relationship with your audience is a successful way to get a good result for your B2B business. 

Many B2C markets use this platform to develop great content, which is not a sales pitch. As a B2B marketer, you can use this platform to showcase how your products are manufactured. This makes your audience emotionally connect with your business. 

Tap the For You page to find the trending videos on TikTok and use the soundtrack to create viral videos to engage your audience. As a B2B, brands use Q&A features to increase their brand awareness to a large user base. 

Tip 2: Go With Video Marketing On TikTok 

Since TikTok is a viral video-sharing platform, grow your brand by creating compelling videos with your own creative skills. According to the research of Cisco, 80% of internet traffic is by watching videos globally. 

The successful brands often share an interesting story about their business to boost TikTok followers and grow their brand among a wider audience. As a B2B marketer, you can follow the same strategy to involve business people in your brand. 

Running an effective video marketing campaign can engage a million minds in a short period. Create unique and engaging content about your business to increase the video engagement rate. 

The TikTok algorithm pushes your video for the "For You" page if your video has enough engagement. With this, your video ranking will increase, and your content is placed in front of millions of new eyes. Post more unique videos and encourage your followers to connect with your business. 

Tip 3: Gather A TikTok Community 

The pandemic has changed people to avoid direct interaction with other people. But connecting people on social media has reached higher levels compared to before the pandemic. Many people started to use TikTok to share entertaining and informative content to boost their following. 

Additionally, many small businesses use this opportunity to increase their brand awareness to reach their target audience. With a huge audience, building a community for your brand will make your business stand out from your crowd. 

The TikTok audience notices your account if you post original and engaging content. Always have a good interaction with your followers to gather a wider community to improve your business. 

Tip 4: Build A Brand Culture On TikTok 

Each business maintains an office environment. Likewise, you have to create a pleasant atmosphere to attract a new audience instantly. To keep a good impact on your business, you need to build an online presence with your audience and customers. 

A key feature to create a successful business culture on TikTok is building trust and transparency with your audience and maintaining diversity and equality with your customers. TikTok is a huge platform with millions of users, as a B2B marketer thinks differently to deliver engaging content to gain a wider audience. 

TikTok proves itself to be a trending platform worldwide by gathering various content from different types of people. The essential key to growing B2B marketing is to keep your audience engaged with your TikTok account. 

Tip 5: Share Authentic Content 

Authenticity is the essential factor for brands to gain more customers and followers for their business. On TikTok, every person follows the brand owner and not the brands. 

If your content is original and knowledgeable about your business, people will trust your brand or services. You can share videos in different forms like behind-the-scenes videos, educational videos, and Q&A videos to make your audience interact with your business. 

As a B2B marketer, use a live streaming feature to explain the quality of your products to create trust and build relationships among your audience. But to use the TikTok live feature, you need to have above 1K followers in your account. 

Tip 6: Reach Younger Audience On TikTok

TikTok provides an excellent opportunity for businesses to reach a younger audience. According to the latest TikTok marketing research, most of the TikTok users in the US are teenagers, covering 28% of the total population. 

If your target audience is younger, then TikTok is your perfect platform to start your marketing campaign. As a B2B marketer, know your audience's interest and start posting creative videos to grab their attention. 

In any social media platform, young people look for funny and entertaining content. So try to create more entertaining videos with your brand message to attract millions of new audiences to your profile. 

Tip 7: Run A TikTok Challenge 

TikTok has gained the attention of all generations by conducting hashtag challenges. Post engaging challenges and boost your followers to participate in those challenges to increase your audience interaction. 

Many top brands are running challenges to keep their audience engaged on their business page. Post unique and creative challenges to grow your business and boost many new audiences.

Always go along with TikTok trends because a popular soundtrack will attract more people to join your challenges. Posting a perfect challenge is a great way to grow your B2B marketing on TikTok. 

Tip 8: Create Positivity 

Make your business page to spread positivity among your audience. Create short videos on TikTok and boost your audience to learn new skills and participate in the challenges. 

Regularly sharing positive videos about your business makes your audience stay on your TikTok page. Always make sure to post videos regularly to boost your audience engagement with your TikTok account. 

Tip 9: Attract Audience Attention 

Always make your video short that delivers exact points to your audience. TikTok experts say to limit the video to 30 seconds because every user's attention will be approximately 8 seconds only. 

Keeping your video short is a super effective way to grab millions of user attention. Additionally, short videos get a higher engagement rate than normal videos. Create videos in a user-friendly manner and attract many customers to your page. 

The TikTok algorithm displays your video on the for you page only if your video gets higher engagement. Create more engaging videos and attract many followers to your business to improve your sales conversions. 


TikTok is a perfect marketing platform for all types of brands, B2B marketers, and businesses. Put your endless effort to win this successful social media platform. Use this excellent platform to showcase your business to a wider audience with your creative content. I hope this guide will help you to win your customer's hearts and positively grow your business.

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Written by:
Anne Joseph is a passionate social media writer working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.

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