Try These 11 B2B Marketing Tools Focussed On The Full Buyer's Journey

clock iconMay 25, 2020 Digital Marketing

These 11 B2B marketing tools are carefully selected according to the buyer’s journey. You need B2B Marketing Tools for every phase of the buyer's journey to be successful.

Timestamps

  • 0:00 - B2B (Digital) Marketing Tools
  • 3:13 - Marketo, Acquisition Tool
  • 5:01 - Semrush, Acquisition Tool
  • 6:28 - Engagio, Acquisition Tool
  • 7:32 - Userlane, Activation Tool
  • 8:16 - Sprout Social, Acquisition Tool
  • 9:33 - Hotjar, Retention Tool
  • 10:27 - OneSignal, Retention Tool
  • 11:38 - Drift, Revenue Tool
  • 12:32 - Zoom, Revenue Tool
  • 13:58 - Outreach Plus, Referral Tool
  • 14:49 - Hunter, Referral Tool

In this video, I reference the AARRR framework, which stands for: Acquisition, Activation, Retention, Revenue, and Referral. The tools selected in this video fall in these categories.

With the right B2B (digital) marketing tools, your marketing engine works at maximum efficiency. If all your tools are focused on user acquisition, then you won’t convert those leads effectively. 

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MENTIONED IN THE VIDEO

TOOLS MENTIONED IN THE VIDEO

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Ricky Wolff
Ricky's North Star is growth. He is the founder of Markletic, a blog about growth hacking and demand generation in marketing.