When was the last time you visited a website from the second page of the search results? Probably, a long time ago.

People are very unlikely to move further than the first results. For example, only 0,78% of users clicked something on the second page. That’s why your task is to reach the top. There are many tricks and techniques to win the competition. We’ve listed the most effective ones below.

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6 tips to improve your Google search results

If you own a website that has completed the basic optimization requirements, this article will help you grow its SEO visibility. You need a reliable hosting provider, a semantic core, quality content, and a Google Search Console connection. Read on to learn all six tips!

Adapt your website for mobile devices

Over 50% of all traffic comes from mobile devices. Leaving your website unoptimized means that at least half of your visitors will have a negative experience. Why does it matter? Because people won’t stay long on such a resource, increasing your bounce rate.

Adaptation for mobile devices is a must-have. Google recently published a new mobile-first indexing algorithm. Its core idea is that the search engine will rank websites adapted for smartphones and tablets higher than others.
Sure, you can still keep the desktop version and avoid making it mobile-friendly. However, it is strongly recommended that you focus on both options. It’s your key to getting more visitors. If the person can see that the resource is at least readable, they won’t leave your website quickly. So the longer they are engaged with the content – the better!

When building a mobile version, remember to focus on simplicity. The user must complete their objectives with ease. A proper UI/UX design is the main element that helps. You may make things even easier with a template suitable for all platforms. But note that the content should be identical. The only difference is the way it’s represented.

To check whether your website is mobile-friendly, you can use Google’s test. You enter the URL or code, and the service will check the resource. If there are any issues, you’ll see several recommendations and explanations to solve the problems. So do your best to provide a great user experience!

Publish engaging content with powerful visuals

Your website is a living entity. The content you publish is like fresh air to it. Each update gives it more life, possibilities to get new visitors, and search engine interaction. On the other hand, if your website remains static and doesn’t get new content, it may be seen as a dead resource with nothing to offer to users.

Here is why fresh content is so important:

  • It helps you cover more keywords;
  • The website gets frequent indexing;
  • It attracts additional visitors.

But would you read an article about rocket science on a law website? That’s very unlikely. The content must also be engaging. People should read it to the very end, share the text with friends, and use it as a reliable source.

The best way to grow search engine visibility is by publishing longreads. These articles typically have from 1,000 to 20,000 words and are designed to completely cover a certain topic.

You will generally get these benefits:

  • Better link building;
  • More shares;
  • Increased online visibility.

However, the biggest advantage is that readers spend more time on your website. They scroll to the bottom of the page because they’re interested in the article. Your bounce rates are reduced to a minimum. Google considers these factors and may improve your rankings.

Regular longreads are great and all, but plain text would never get anyone’s eye. So the third element is visual accompaniment. It involved images, videos, memes, infographics, and others. Videos are totally out of the competition because they engage users for even more time

Even if you’re not skilled in editing, you can still create a professional cut in several clicks. All it takes is the Fastreel video editor. Moreover, you don’t have to download the app. Instead, it’s accessible via your browser. So now you can create engaging content with powerful visuals!

Use long-tail keywords

When was the last time you’ve searched for something unpopular on the web? You’ve probably noticed that the query didn’t even appear as a suggestion. That’s what is called a long-tail keyword. These phrases are used quite rarely and usually have around 10-20 searches per month.

The whole idea is that you avoid a lot of competition. High-volume phrases have too many websites trying to target them, so the pressure is insane. For example, imagine an orthodontist who tries to promote his services online. The keyword “Orthodontist” is searched daily by hundreds of people. However, if you use the phrase “wisdom teeth removal New York,” the competition instantly fades.

Yes, long-tail keywords are googled less. Nevertheless, they provide a greater result once applied. In the example with the orthodontist, there is a specified query with a location. Covering this phrase helps the doctor get closer to their customer. You might want to read our previous article for more SEO tips. It’s a win-win choice!

Create catchy titles

A title is the first thing your reader sees when googling. That’s why it must be catchy enough to be clicked. Most headlines combine different elements for better results, so we’ll explain them too.

The five elements of a catchy title are:

  • Numbers;
  • Emotional adjectives;
  • Explainer words;
  • Trigger words;
  • Valuable promises.

Let’s start by explaining the importance of numbers. They attract the reader’s attention and add some value to it. Do a little experiment. Which headline would get your attention:

  1. “Tips to increase SEO visibility.”
  2. “6 tips to increase SEO visibility.”

The second option gives a more explicit message. It is reasonable that it gets more attention because you already know what to expect. The same goes with discounts when shops write “80% discount!” instead of “discount!”. 

Okay, now let’s check out the adjectives. The easiest way to get someone to do something is to make them emotional. That’s why you have to use certain words in your title because it’s the first trigger. So you’d generally want to use words like “free,” “essential,” “strange,” effortless,” and other similar options. 

Explainers give the reader a better understanding of what they’ll get in the article. Most writers add them without even thinking because it sounds natural. Words like “facts,” “tricks,” “secrets,” and others are perfect examples. However, avoid using “things.” It’s too common and doesn’t bring any value to the title.

Trigger words are used to strike a greater emotion in the reader. These are generally interrogative words like “why,” “when,” “how.” When a person reads them, they subconsciously want to get an answer. This makes them click the link and read the text. Note that trigger words can be substituted by numbers.

Finally, valuable promises. What will the reader get from your writing? Will you teach them something or share a secret story? The idea is that you must dare the person to read your material. The promise in your headline should do the trick.

Here are some examples of catchy titles that combine the uplisted elements:

  • “10 Ridiculously Simple Tricks to Grow SEO Visibility”;
  • “Learn How to Grow Your Website’s Rankings in 5 Steps”;
  • “How to Write Engaging Content: 3 Essential Tips”.

If you are out of ideas, then use a free title generator. It applies the same technique to generate a huge number of headlines. While not all of them are perfect, the tool still helps to get several options to choose from. So start writing catchy titles now!

Collaborate with bloggers and bigger websites

When you want to find a specific audience, the easiest way is to collaborate with a blogger or website. You preliminarily know who reads them, so targeting a potential reader becomes very simple. Besides, this usually comes as a win-win situation for both parties.

Supposing you follow a website that has similar topics. The content is different, and you like its style. Also, you understand that it has got a lot of visitors. What should you do?

  1. Choose a topic to write about and prepare a detailed plan.
  2. Send an offer to write a guest post.
  3. Write an article and send it to the website.

The idea is that you create a link to your resource or one of its pages. This may be a hidden advertisement or an open link – both options are suitable as long as the publishing website allows it. Additionally, you may write a guest post with a link in the author’s bio. 

Generally, there are no specific requirements for this type of content. It is usually identic to the original articles published by the websites. However, many owners have a separate page where they describe all their requirements. These usually involve:

  • The number of words;
  • Formatting requirements;
  • Image types, sizes, etc.;
  • Sentence and paragraph length.

Each resource has its own guidelines. Thus, you must ensure you follow them if you want to publish a guest post beneficial for both parties. Remember, it’s not about direct advertisement. Your content must bring up something useful!

It is also necessary that you avoid link spam at all costs. If you use “dirty” schemes to promote your website, you’ll get into some trouble. Google promises to apply “algorithmic and manual actions” in case they detect such actions. The new link spam update will affect all languages globally. Always follow Google’s best practices to avoid penalties!

Make a Google Ads campaign

Launching a Google Ads campaign will help you get more visitors. While it is a paid method, it is often very effective. Your website appears on top of the search results regardless of any competition. It looks like a regular search result except for the small “Sponsored” tag near the URL. 

You might be interested in the effect paid traffic has on a website’s SEO. When appropriately combined, SEO and SEM bring tremendous results. However, regardless of how much money you spend on advertising, you still have to create quality content. This means that the visitor should stay longer on your resource and read the materials to the end. That’s when you’ll get the highest benefit of this approach.

How does this work:

  1. People visit your website via an ad.
  2. They see content that interests them.
  3. They read it for a while and browse the other pages of your resource.
  4. Your “Time on Page” grows while the bounce rates fall.
  5. Google sees your website as a valuable resource.

So, as you can see, money alone won’t help you boost the website on Google. It takes a long journey of creating top-notch content that is read by people. That’s the only real way to increase your ranking in any search engine.

Congratulations, now you know how to improve Google search results. While it is a lengthy process, the results always pay off. You have all the knowledge to enhance your website’s optimization, so go for it!

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Written by:
Anna is a Content Manager at Movavi. Her interests lie in the field of digital marketing and SEO with more than 3 years of practical experience. She is a keen researcher giving entrepreneurs advice on business growth through online channels.